Design digital products under user-centered design processes, conduct ethnographic research and usability testing to identify user needs. Integrate and address user needs and balance them with business, brand and technical objectives. Communicate solutions in the form of models, wireframes, design systems, documentation or prototypes on various platforms.Responsible for improving user experience, focusing on channel conversion optimization. Mapping gaps and opportunities through analysis of journey data and user surveys, defining hypotheses and solutions to test. Prioritize, implement and monitor experiments (A/B testing).

Interpret the client's brand and communicate brand attributes in a differentiated and elegantly simple manner across multiple touch points. Sound reasoning as part of the design process through iterative development and enthusiasm for exploration. Develop concept, direct and delivery visual design to the highest visual standards and in alignment with overall experience and design strategy. Responsible for the visual design aspect, adapting creative asset content to multiple audiences and formats (banners, social media, videos, animations, landing page and websites).

Design team leader in charge of digital art direction, web design, UI design and innovation on new digital formats. Responsible for implementing new methodologies and tools for design optimization and best practices, collaborative work with marketing and development teams.

Responsible for the design of social media and Google web designer ads under the standards of design, branding and marketing team. Design of landing pages and websites for conversion campaigns and implementation in HTML, CSS, Bootstrap.

Web Designer for external clients using HTML, CSS and WordPress.

Branding design, social media advertising, business presentations and web design.

Digital and print advertising design, social media design and branding creation.

Practicante en diseños impresos / arte finalista.