"Responsible for the sixth-largest company of the group in the world in consumables based on the development of supply contracts, service and cost per meter (Grupo Mexico, First Majestic, Fresnillo, Newmont and Fresnillo mining groups); 18% sales increase with application orientation, technical assistance and awareness of customer needs; lider of raise boring drilling in Mexico (86% of market share), and 2nd on worldwide; reducing inventories by 8% and bringing availability up to 88% (from 66%), through campaigns of slow-moving items and shipment controls of orders in progress; reaching a market share of 28% with focus on specific strategies by customer and product.

Marketleaderinthesurfacedrillingbusinesswitha68%ofmarketsharebasedontheuseoftechnology,positioningintheaggregatesandcementsegment,85%ofallcementproducedinMexicoismadewithAtlasCopcorigs;definitionofdistributionchannels(CaterpillarandKomatsudealers),withgreaterreachandpresence;innovationinthemarkettrendwithnewproposalsfordrillingapplications(increasingdiameterandchangemethod),usingbetterproductsandplacingautomatedequipment.Successfulcorporatenegotiations(contractswithCemex,Calidra);DevelopmentContractorswith100%AtlasCopco´sfleet(51drillrigs);ResponsibleforCentralAmerica*until2011,withparticipationinthePanamaCanalexpansionandhydroelectricsplantsinCostaRica,andthestablishmentofdistributors,theincreaseinsalesallowedtheregiontobecome independent.

I contributed to a 78% increase in revenues in 2006 based on production projects (calculation and recommendation of hydraulic equipment) in aggregates and cement quarries, started hydraulic aggregate fleet in Monterrey (20 units - 75% market share), supporting the reduction of the cost per ton with more modern and better technology equipment; developing rent and financial proposals; extended warranty proposal, management of field technicians to improve the presence and perception of the client; launching a training program for distributors and joint development of sales strategies. Finally, a fleet of hydraulic drill rigs was placed on the northwest region

"Expansion of sales from 480 KUSD to 1.3 MUSD in 2 years (270% growth), selling the first hydraulic equipment in the area, based on the benefits of total operating costs; by carrying out the project of operation calculations and visits to existing equipment to make a comparison; improving the participation in rock drill tools using new bits design (increase sales in 32%) and hydraulic hammers (first one sold in the southeast) through performance evaluations and recommendations of new designs and applications; selection and development of distribution channels; adition of three dealers; increasing sales in 8% with that channel.

Improvement of spare parts sales by 12% per year up to 3MUSD, based on direct attention to target customers, with monitoring of indicators to make the necessary adjustments in a timely manner; review of the terms of the trade agreement and its implications on the established business process; the start of the on-site consignment (more than 650 items), with an increase in sales and technical support to the user that allowed the incorporation of new equipment, managing consignment warehouse on site.

Implementation of annual corporate agreements with Nissan and Peñoles, through long term mutually beneficial negotiations (including independent installation, repair and labor agreements); launch of material flow products supported by design and performance, with on-site visits and demonstrations. Participation in engineering firms for new projects, obtaining 100% of the New National Cement and Concrete Plant in Mexico.