We’ve taken the Bloody Mary, a provocative and complicated cocktail, to new heights. Born in Queens, and now made in upstate New York, our award-winning Bloody Mary mixers are changing the way people experience brunch.

Led the marketing team responsible for brand strategy, marketing research, advertising, media, direct marketing, website development, creatives services, and events.

Developed an integrated pilot campaign designed to support a new, innovative life insurance offering in a large box retailer, with the intent to glean insights for a national scale launch in Q1 2013Relaunched the MetLife brand with new creative messaging, a refreshed brand identity and a relevant consumer point-of-view; delivering a 37% increase in advertising awareness with the “I Can Do This” campaignProved direct response TV to be a leading acquisition channel for term life insurance, making it 3.5x more cost efficient in 2yrs through rigorous analysis of response data and collaboration with the call center operations teamRe-engineered the department’s brand research study, taking it from a quarterly read-out to a more dynamic weekly tracker and decision toolSpearheaded all digital partnerships with Pandora, Live Nation and XO Group, designed to build contextually relevant and engaging digital experiences with our prospects and customersPartnered with Social Media team to design and implement an “industry first” Facebook campaign that boosted fan growth and engagement; increasing the fan base by 42% in 1 month

Managed the advertising and media strategy for Chinese, South Asian, and Hispanic target segments in the USSupervised the use of the MetLife brand and Peanuts licensing for the development of marketing collateral in Mexico, Chile, Brazil, India and ChinaCollaborated with PR and Internal Communications to execute an integrated US South Asian campaign surrounding the launch of a new website with cultural relevanceDeveloped the project strategy briefs and conducted concept testing for all target segments

Contributed to the development of effective multichannel advertising campaigns for the Retail Bank to drive acquisition, increase market share, and grow revenue (personal and small business deposit products) Developed the New Build Marketing campaign which supported all new Chase and Bank One branches across 14 states by effectively communicating the convenience value proposition

Clients: AIG, Beck's, A&P Supermarket Brands, Shire PharmaceuticalsLaunched AIG’s first national B2C advertising campaign through mass media and highly targeted custom print media

Client: IntelOrganized the launch of the P4 mobile chip in NYC with a drive-to-retail campaign encouraging trial of the product