- Manage the marketing budget. - Lead marketing initiatives to achieve business objectives. - Develop the company's digital marketing strategy by studying economic indicators and tracking demand. - Source new potential customers and identify their current and future needs. - Evaluate important metrics affecting website traffic, service fees and target audience. - Develop, delegate tasks and ensure goals are met.

Liderar equipos de Performance y Monetización para Falabella.com, Sodimac, Falabella y Tottus en Chile, Colombia, Perú y México.

Liderar equipo de Performance para Sodimac, Falabella y Tottus en Chile, Colombia, Perú y México.

Currently I lead a team of 8 people for the markets of Colombia, Peru, Mexico and Chile, where we carry out planning, optimization, implementation and analysis of the .com (in terms of digital campaigns focused on performance) - Development of digital strategies focused on performance of the business. - Coordination, management and implementation of digital campaigns. - Search for new digital marketing tools. - Evaluation and analysis of team processes - Optimization and monitoring of campaigns according to the KPI's established by the client. - Implementation and optimization of Campaigns in Google Ads, SA360 & Facebook Ads - Adobe Analytics, Omniture - Review, testing and analysis of good practices. - Management, monitoring and reporting via API - Google Data Studio & Supermetrics

Management of digital equipment. - Development of digital strategies focused on branding / consideration / performance of each business line. - Coordination, management and implementation of digital campaigns. - Search for new digital marketing tools. - Evaluation and analysis of equipment processes. - Optimization and monitoring of campaigns according to the KPI's established by the client.

• SEM analyst. • Implementation and optimization of Campaigns in Google AdWords. • Implementation and optimization of Campaigns in Facebook Ads • Budget management of digital campaigns. • Brand monitoring • Lead generation • Media and Social Media report generation • Media planning • Adobe Analytics - Omniture • eCommerce • Campaign management and monitoring via API • Performance analysis and branding • SEM campaigns • SMM campaigns • Google Data Studio

• Social media • Implementation of campaigns • SEM campaigns • Facebook ads campaigns • Startups with Programmatic (own platform) • A / B tests • Interactive reports • Competition analysis gathering

-Increase participation in Social Networks. -Develop brand strategies and statistical systems. -Develop and program the weekly Grid of company publications on Social Networks. -Creating creative and quality content. -Monitor content on social networks. -Dialogue with users generating interaction.

Internal corporate communications of the plant and offices nationwide. (Venezuela) Strategic design of corporate events. Event manual design. Production of informative magazines. Production and edition of corporate events. Strategic management of social networks. Events in conjunction with the managements. Corporate Social Responsibility Events.

Design of advertising campaigns for associated companies. Management of social networks. Production of corporate events.