Collaborated with multiple brands' marketing departments to push their content through UGC utilizing marketing frameworks such as AIDA and PAS for ToFu and BoFu content.Coordinated with creative strategists to best utilize product/service unique selling propositions on scripts and visually engaging videography.Conducted market research to strengthen marketing efforts using raw data from platforms such as PiPi Ads, Meta Ads Library, TikTok ads dashboard, and Kalo DataWrote hundreds of scripts utilizing experience working with DTC and experimented with multiple videography frameworks.Established relationships with creative strategists to work together on a recurring basis and develop their social media pages.

Spearheaded Varnish’s new American sales organization through A/B testing ICP, outreach strategy, and built brand awareness through in person events. Analyzed, identified and sourced Varnish’s various ICP’s resulting in targeted campaigns. Conducted Sales meetings with stakeholders in both English and Spanish aligning clients pain points with our business solutions.Improved cold email outreach templates by strategizing with marketing and engineering teams to provide relevant content increasing CTR by 8%.Executed over 150 attempts per day on average from cold calls, emails and linkedin messages converting qualified decision makers at a 10% rate.

As a digital marketer I have the responsibility of integrating paid ad strategies such as search, display, and shopping ads to promote products through the use of Google Ads and Google Search Console to track website performance.Orchestrated Google Shopping ads to capture new customers using predetermined KPI's to track conversions and find opportunities to optimize marketing funnel.Maintained and updated campaigns as well as conducting keyword mining to find new and relevant keywords to rank for.

As an English Instructor at the University CPIFP Profesor Jose Luis Graiño and CEIP Hermanos Pinzon I was tasked with learning and instructing Chemistry and Logistics among other subjects translating between both English and Spanish.Developed lesson plans under strict weekly deadlines utilizing Powerpoint, Excel and Canva to create engaging and visually appealing lessons. Orchestrated conversation exercises in English to stimulate cross cultural conversations weekly to track English proficiency of students.

As an international trade advisor I spearheaded market research projects for clients on prospective business ventures gathering information on costs, market trends, distributors, competitors etc. and presented my evidence to stakeholders. Played an integral role in creating digital marketing and social media strategies for members of the chamber and networking events to attract new clients and other European chambers. Participated in meetings with various companies from the US, Spain, and Latin America where they would explain their business plan and we would help counsel about the best ways to help infiltrate the American and/or Spanish Market.

Maintained communication with managers to clean tables in a timely manner so next customer could be seated as quickly as possible.Trained new employees on how to maintain and organize their work so they could handle the fast paced environment with ease.Corresponded with bartenders to make sure bar was fully stocked with beverages and ice to serve to hundreds of customers in a timely manner. Assisted with customer complaints with fragility in order to ensure a returning customer. Learned to be adaptable and think quickly to make sure important tasks were completed and filled in positions that required support.