- Lead & direct the go-to-market strategy of factoring, leasing, sales & Lease back and credit lines for working capital (amortizable, revolving) from Guanajuto to Quintana Roo / Chiapas managing a portfolio of $235 MUSD, leading a team of 8 Commercial Directors.- Set clear sales targets and KPIs for the team, monitor performance against goals, and implement strategies to drive continuous improvement.- Analyze sales data and market trends to forecast sales projections, identify opportunities for growth, and make informed business decisions.- Create the procedures manual and sales methodology to ensure consistency, efficiency, and effectiveness in sales operations and processes.- Identify and pursue new business opportunities, partnerships agri-food sector, renewable energy, logistics, manufacturing, and markets to expand the company's customer base and revenue streams.- Understand and analyze the financial market, including products, processes, value propositions, and terms and conditions, as well as excel in the primary business sectors that hold significant relevance within the local economy.- Collaborate with Marketing, Product Development, and Customer Success, to align sales initiatives with overall business strategies and objectives.

- Develop and execute enterprise and corporate sales plans with SMB (small medium business) clients minimum sales of $5.0 MUSD per year, managing aportfolio of $24 MUSD that represents 40% in sales revenue, leading a team of 5 Managers- Maintain deals, manage pipeline and prepare forecasts to be shared and reviewed with management- Develop and execute action plans that guides activities, drives new customer acquisition, expands existing customers, enables partners and ensures an ever-increasing sales pipeline

- Develop and maintain the digital product delivery roadmap for credit cards to drive scale and digital channel acquisition. - Manage the channel lifecycle from conception of new features to new releases, iterative improvements and maintenance to increase customer acquisition and growth.- Establish key performance indicators (KPIs) and metrics to measure the effectiveness of go-to-market initiatives. Continuously monitor performance, analyze results, and iterate on strategies to optimize outcomes and drive revenue growth.- Build and conduct business reviews (QBRs) , listening to customer feedback and discovering areas of improvement, aligning strategies for maximum revenue impact.

- Manage and oversee the go-to-market strategy for payment gateways across North America (Mexico, United States and Canada) managing a portfolio of $16.8 MUSD.- Collect and analyze data and coordinate with internal cross-functional stakeholders (including Sales, Marketing, Risk, Compliance, Product, Engineering) to drive execution, identifying key target segments, value propositions, and competitive differentiators to maximize product penetration.- IIdentify and address opportunities in the non-financial industry including: retail, marketplaces, and e-commerce platforms Total, Universidad La Salle, Interjet, Volaris, Best Day, ANDANAC interested in offering credit to their customers or processors.- Provide guidance to financial institutions, offering an agile and flexible platform based on the company's vision driving customer satisfaction and retention. - Empower clients through open finance, APIs, and native cloud solutions, enabling them to respond agilely and effectively to current and future client needs in their financial product portfolio.

- Develop and execute strategic plans for commercial and logistics for Hyundai Motor Mexico managing brand sales throughout the country leading a team of more than 35 employees.- Establish outside relationships with automotive consultants, vendors, and original equipment manufacturers (OEM)- Conduct thorough market analysis, including competitor activity, customer preferences, and industry trends within the region. - Monitor and analyze sales metrics, performance indicators, and market feedback to assess the effectiveness of sales strategies, prepare regular reports and presentations for senior management, providing insights and recommendations for improvement.- Oversee logistics, procurement, and inventory management to ensure timely delivery of goods and minimize costs.

- Lead business development efforts to identify and capitalize on new opportunities for revenue growth and market expansion for Extended Guarantees, GAP insurance, tires & wheels protection, minor damage coverage managing clients such as: Toyota, Mazda, Ford, Mercedes Benz, Volvo, Suzuki, Hyundai, Kia, Harley Davidson across Mexican market and leading a team of 27 reports.- Manage all aspects of new strategic account development: prospecting, consultation, building strategic alliances, elaborating compelling proposals, relationship management and closing opportunities.- Lead price quoting efforts, developing price standards, pricing models, and price increases, benchmarking against competition

- Define and set objectives by market, vehicle line up and dealership objectives.- Develop ordering plans per vehicle line.- Establish sales force and dealerships objectives by Productivity, ROS, PBT, ROI.- Control and monitoring of the inventory; continuous plan development for demand generation and rotation strategies.- Continuous market and competition analysis.- Creation, development and execution of promotion and sales events. - Decrease the Dealer stock of my Ford Dealership from 4.5 sales-months to 2 sales-months.- 100% of Wholesale Placement to the dealership net assigned to my area.- Scaling and better positioning of the zone assigned to the "National Sales Ranking” from 5th to 3rd place at National level.- Set monthly sales record in a Ford Dealership: 300 vehicles sold in one month (August 2008 - Automotive JALBRA Puebla)