Alejandro Medrano Email & Phone Number

Fort Lauderdale, Florida, United States

Promote and develop VRF and heat pump technology with enterprise and strategic accounts in the United States and Canada.

Miami/Fort Lauderdale Area

Spearheaded rapid revenue growth across Mexico, Central America, Caribbean, Andean, and Southern Cone regions with accountability for P&L. Drove new business for $100+ MUSD HVAC (DX and VRF) in Latin America using targeted language, compelling strategies, and clear directives for sales teams.Increased output by offering sound leadership for a team of 60, assessing their performances, and inspiring excellence with ongoing mentorship.Earned top growth with multiple numerical successes including a 40% sales growth, a 500%+ SINC increase, and a decrease to single-digit AR from 2020 to 2022.Expanded on a high-performing team by recruiting and hiring elite talent; developed strong team relationships, maintaining a 5% turnover rate.Supported continued improvement by streamlining company communication, setting expectations, and identifying opportunities with high growth potential.

Miami/Fort Lauderdale Area

Maximized brand exposure across the Latin American territory including Central America, the Caribbean, the Andean region, and Southern Cone. Accessed new platforms and sales channels while leading the HVAC (DX and VRF) sales teams, equipping them with the knowledge to achieve high conversion rates, and tracking sales growth.Accelerated the increase of new territory by securing and on boarding new channel partners across 30 countries in the region, including remote areas.Achieved a steep increase in sales from $28M to $49M from 2016 to 2022.Took over the under explored Argentina region and initiated effective sales plans, resulting in a $17M sales growth between 2016 and 2022.

Guadalajara Area, Mexico

Progressed through numerous leadership roles with a strict focus on overseeing sales teams, improving operational and organizational effectiveness, and increasing brand awareness. Supervised sales planning for chilled water and air handling systems, preparing compelling proposals for sales teams to present.Developed a network of lucrative channel partners to expand sales efforts.Positions: National Service Sales Manager (2013 – 2016), National Systems Sales Manager (2010 – 2013), and Regional Sales Manager (2007 – 2010); repeatedly exceeded expectations.

Monterrey Area, Mexico

In charge of sales of DX equipment to channel partners in Hermosillo and Northwest Region.In charge of sales of DX equipment to channel partners in Monterrey and border of Northeast Region, as well as some national accounts.

Master In Sales & Marketing, Alicante, Spain

Industrial Engineering