Alejandro Meneses Email & Phone Number

Canada

Caracas Area, Venezuela

Owner of 2 retail locations of Susy's Cookies franchise, the fastest growing Bakery Cafe chain in Venezuela. We offer a variety of baked goods, hot and cold beverages and ice cream. Most importantly we provide a great atmosphere with top customer service where people feel welcome and certain they can acquire a quality product at competitive prices. RESPONSIBILITIES • Founded a successful small business and achieved a growth rate of 30% per year over the last 3 years.• Manage all financial areas and day-to-day operations of 2 retail locations.• Guide and manage a team of 16 full time employees.• Developed sales incentives plan to align the interests of the team with the company’s objectives.• Ensure rotation of 2,500Kg/month by establishing an efficient supply chain and logistics management.• Create innovative marketing campaigns on multiple channels: social media, online ad campaigns, and word-of-mouth initiatives.• Gather and clean data from multiple sources in order to understand shifts of the business and make accurate decisions.• Pushed delivery sales from representing 0% to 40% of total sales, by developing an in-house delivery operation and initiating an alliance with the N1 delivery platform in the country. • Guarantee stock levels of raw material, packing and other essential products by performing inventory controls on a weekly basis.• Negotiate conditions and prices with local suppliers.

Caracas Area, Venezuela

Co-Founder of ReuHub, a co-working space and on-the-go conference room rental business for professionals, professors, and entrepreneurs. We provided all the necessary tools for companies to focus only in their business as well as created a community which enabled users to meet and network with like-minded people or to establish business relationships. RESPONSIBILITIES• Established goals and developed plans for business and revenue growth. • Increased profitability by building strategic partnerships. • Implemented new target market strategies to exploit new business opportunities.• Managed client relationships and obtained feedback in order to determine areas of improvement.

Caracas, Federal District, Venezuela

Business development manager at Grupo MTX, a business-to-business (B2B) wholesale and retail distributor with expertise in office supplies, cleaning supplies, home appliances, electronics and home improvement supplies.RESPONSIBILITIES • Analyzed trends and establish metrics to identify new opportunities and support businessgrowth.• Developed new product and service offerings based on detailed and documented insightsof market and client needs, achieving 20% increase in sales.• Created a new company branch that specializes in selling raw material for themanufacturing industry, and becoming a Dow Chemical authorized distributor.• Negotiated terms and conditions of contracts up to $200,000 with local companies.• Structured and negotiated accounts receivable due to a hyper-inflating environment in order to ensure a healthy cash flow.

Caracas, Venezuela

Digital marketing manager at Qualtech, a B2B technology solutions provider. RESPONSIBILITIES• Presented marketing results to the team leaders on a monthly basis, analyzing sales databy products, market segment, type of client and sales channels.• Performed external analysis (current & potential clients, suppliers, partners andcompetitors) in order to develop new marketing strategies for the next 3 months.• Started the company's newsletter, published tech related articles and reached 8.000 subscribers.• Analyzed website performance in Google Analytics and stablished goals for relevant metrics like total users and sessions, bounce rate, session duration, new vs returning visitors and organic vs paid.• Developed skills to drive relevant traffic to the website using paid advertising, social media, email marketing and SEO.

Boulder, Colorado

Real estate analyst at Formations LLC, a real estate investment and consulting company with the ability to identify and acquire off market and distressed investment opportunities in retail, office, industrial, multi-family, student housing and land properties. • Searched for potential investment opportunities of student housing and senior living properties in college towns in Texas, Colorado and Arizona. • Calculated the value of properties by determining remodeling budget and the potential to raise rents in order to make sound purchase offers to the owners.• Optimized the way of looking for the contact information of off the market properties using Zillow, county records, among other tools.

• Incorporated an LLC in the state of Colorado under the name of Merey Group LLC with the purpose to invest in mobile applications. The firm owned shares of 3 different mobile applications that reached more than 150,000 downloads.

Caracas, Venezuela

Auditor at Parada Inteligente, a convenience store chain. Typically placed in high traffic areas grew to 135 locations. • Responsible for the good operation of 18 of the 135 franchises of a convenience shop company. • Ensured that the stores were fulfilling the company’s standards, regarding maintenance, promotional material and guaranteeing the delivery of the merchandise.• Trained and managed 2 employees assigning them as supervisors and evaluating their performance every 2 months.

Master In Computer Science & Business Technology

Operations Management And Logistics Certificate

Real Estate Certificate, Real Estate

Bachelor'S Degree, Business Administration; Marketing

High School, Science

Summer School