Alejandro Mercado

Alejandro Mercado Email and Phone Number

Spirits & Wines Business Development Expert #seenew @ LALO Tequila
austin, texas, united states
Alejandro Mercado's Location
Hopatcong, New Jersey, United States, United States
Alejandro Mercado's Contact Details
About Alejandro Mercado

18+ years experience in Brand Development & Sales with a focal point in the Wine & Spirits industry. Including launching new brands, new markets, creating brand awareness, direct sales (local & national), strategic partnerships, consumer insight and staff management.Additionally, experience includes volume depletions, P&L/A&P management, presentations, training's, budget management, evaluations and communication of brand performance. Experience in mentoring, allocation of product, developing national programming, direct reporting, business growth and brand identity.

Alejandro Mercado's Current Company Details
LALO Tequila

Lalo Tequila

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Spirits & Wines Business Development Expert #seenew
austin, texas, united states
Website:
lalospirits.com
Employees:
5
Alejandro Mercado Work Experience Details
  • Lalo Tequila
    New Jersey Sales Manager
    Lalo Tequila Feb 2023 - Present
    View
  • Frankly Organic Vodka - Be In Good Spirits, Llc
    Northeast Sales Manager (Ny, Mid-Atlantic & New England)
    Frankly Organic Vodka - Be In Good Spirits, Llc Mar 2020 - Nov 2022
    Northeast/Mid-Atlantic
  • Ajmercconsult
    Founder - Spirits & Wines Business Development Consultant
    Ajmercconsult Mar 2019 - Apr 2020
    Greater New York City Area
    My expertise stems from 12 + years experience in Spirits & Wines adult beverage industry on both national and local levels. I have worked on all platforms in the industry such as a supplier, in marketing agencies, distribution, and as a NYC/NJ bartender for several years. This enables me to bring a 360 degree view to your business. Working as a Trade Marketing Manager, District Manager, Field Manager, Account Executive and Bar Manager, I have developed a keen sense of how to operate in many channels within the industry. My skill set consists of brand development, sales, training/presentations, event execution, P&L/A&P budgeting, trade marketing, programming and much more...
  • Disaronno International Llc
    Trade Marketing Manager, Walsh Whiskey (Writers' Tears & The Irishman) Us Market
    Disaronno International Llc Feb 2018 - Feb 2019
    Somerset, New Jersey
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  • Fedway Associates
    District Manager - Gateway Perrone Division
    Fedway Associates Jul 2013 - Jan 2018
    New Jersey
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  • Camus Wines & Spirits Group
    New Jersey State Manager
    Camus Wines & Spirits Group Aug 2012 - Jul 2013
    New Jersey
    View
  • Mktg Inc
    Account Executive - Diageo Guinness Usa
    Mktg Inc May 2011 - Jun 2012
    Metro Nyc
    View
  • Team Enterprises
    Field Manager Dewars 12 Special Reserve Scotch Whisky - Nj/Philly Market
    Team Enterprises Jul 2010 - Apr 2011
    Nj/Philly
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  • Next Level Marketing
    Key Account Manager Remy Martin Vsop
    Next Level Marketing Jun 2008 - Apr 2010
    Greater New York City Area
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Alejandro Mercado Skills

Marketing Event Management Sales Event Planning Marketing Strategy Management Brand Awareness Brand Development Budgets Trade Shows Public Relations Account Management Leadership Wine Sponsorship Merchandising Public Speaking Brand Management Budgeting Seasoned Expert Mixologist Bartending

Alejandro Mercado Education Details

Frequently Asked Questions about Alejandro Mercado

What company does Alejandro Mercado work for?

Alejandro Mercado works for Lalo Tequila

What is Alejandro Mercado's role at the current company?

Alejandro Mercado's current role is Spirits & Wines Business Development Expert #seenew.

What is Alejandro Mercado's email address?

Alejandro Mercado's email address is kk****@****ail.com

What is Alejandro Mercado's direct phone number?

Alejandro Mercado's direct phone number is +197371*****

What schools did Alejandro Mercado attend?

Alejandro Mercado attended Thomas Edison State University, Montclair State University.

What are some of Alejandro Mercado's interests?

Alejandro Mercado has interest in Travel And Jogging, Cross Fit.

What skills is Alejandro Mercado known for?

Alejandro Mercado has skills like Marketing, Event Management, Sales, Event Planning, Marketing Strategy, Management, Brand Awareness, Brand Development, Budgets, Trade Shows, Public Relations, Account Management.

Who are Alejandro Mercado's colleagues?

Alejandro Mercado's colleagues are Kek Kek, Rob Burden, Wset 2, Anasofia Aragon, Paulo Catalan, Juan Sevilla, Tom Kappenman, Michael Ray.

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