Alex Perez Email & Phone Number

United States

New York, Ny, Us

• Assist with the development of a new marketing website by working cross-functionally with website developers to create various pages, fix bugs, and ensure a seamless UX for our 1000+ affiliate users. • Coordinate interviews with affiliate stations and contestants from our reality TV and game shows in order to increase promotion within their local market. • Generate asset reports utilizing Excel to provide a clear insight into which materials our affiliates are using and how we can streamline future asset creations for the NFL, WNBA, and Big 10. • Carry out email marketing initiatives by utilizing Mailchimp to send out guest lists and show codes for our various talk shows. • Maintain our affiliate website by creating our CBS primetime calendar, uploading new marketing material, updating guest lists, & posting press releases.

San Francisco, Ca, Us

• Contributed to integrated marketing teams by creating paid social ads, designing campaign pitch decks, monitoring metrics, drafting social posts, and staying up-to-date on new social media trends within the client’s industry.• Assisted with multiple paid ad campaign set-ups by creating ad copy, keyword development, and bid and budget management.• Produced analytic reports on the performance of paid ad campaigns while identifying growth and optimization opportunities based on the metrics, budget, and established KPIs• Facilitated collaboration between digital and PR teams by organizing calendars, setting up meetings, and updating project management documents across each client.

San Jose, California, Us

• Brainstormed creative content ideas & social media trends that would enhance fan engagement & drive ticket sales. • Communicated with athletes, coaches, & creative team to coordinate & execute media coverage at training camp & game days.Analyzed 6-months of social media insights to gauge an understanding of how the team's marketing efforts correlated to the increase in ticket sales and fan engagement during home games.• Utilized Facebook Ads Manager to execute multiple paid ad campaigns with the goal of increasing ticket sales for home games.• Managed the ad budget and advised on media spending changes based on ad campaign performance metrics and KPIs. • Produced weekly analytic reports on performance metrics and KPIs to show which content was driving the most engagement along with areas for improvement for our paid ad campaigns.

San Francisco, Ca, Us

• Utilized Cision to develop media lists and pitch key outlets & reporters to obtain weekly media coverage for various clients. • Created search queries to actively monitor & identify trending topics within the client's industry.• Proactively carried out a monthly competitor analysis to identify & present new opportunities & potential threats to clients. • Updated project management documents across each client in order to ensure all deadlines were met on a consistent basis.

San Jose, Ca, Us

• Oversaw all communication sent to and from the University and all fraternities.• Strategically devised a marketing plan designed to produce more awareness and excitement during recruitment periods by using social media, paid ads, and on-campus promotion. • Generated and edited social media content with the goal of increasing media coverage for all 10 IFC fraternities on campus.

Bellevue, Wa, Us

• Utilize interpersonal skills to uncover customers’ needs by advising and educating in order to offer a complete solution while attaining customer satisfaction and retention. • Assist customers with troubleshooting and diagnosing various phones, watches, and tablets for Apple, Samsung, and Google. • Responsible for selling up to $3,000 worth of revenue each month that includes voice plans, phones, and accessories in order to satisfy my personal KPI's.

Los Angeles, California, Us

• Spearheaded a 20 member team that devised marketing strategies to promote & compete in a nationwide college festival competition bringing live entertainment & world-famous DJs to our campus. • Launch multiple social ad campaigns in order to market the event and enhance brand awareness throughout our campus.• Managed & created new partnerships with 20+ student influencers to assist with promoting the event across social platforms. • Controlled the daily content on all social platforms, set up paid ads.• Tracked & distributed all customer event gear & promotional tickets used for contests & giveaways.• Coordinated the creative asset collection from 10 house photographer & videographers on event day.• Won the competition by being one of the top 7 schools selling over 700 pre-sale tickets within a 48-hour window and co-led the team in hosting a completely virtual show the following semester.

Indianapolis, In, Us

• Spearheaded the creation of content on our Instagram, Twitter, and LinkedIn accounts with the goal of maintaining and building relationships within the University and Greek community.• Created and managed a content calendar that highlights specific achievements within our organization and our members.

San Jose, Ca, Us

• Coordinated the development of an integrated marketing campaign to compete in a nationwide Effie competition that highlights Bose Wireless headphones while focusing on targeting & increasing sales within the Gen Z audience. • Developed market research identifying audience demographics, behaviors, interests, media behaviors, and consumptions habits. • Supported the team by documenting & following up on individual action items in order to ensure deadlines were upheld each week.• Edited various media content using Adobe Premiere Pro and Photoshop.

San Diego, Ca, Us

Indianapolis, In, Us

• Organized and coordinated a 100-man chapter through various philanthropies over the course of two semesters. • Raised over $6,500 for causes such as the Service for Sight Foundation, Child Abuse Prevention, and Children's Arthritis.

Seattle, Wa, Us