Alejandro Peña Email & Phone Number

Mexico City, CDMX, MX

Mexico

Mexico

-Responsible for Modern Trade National accounts P&L and strategy in all categories- Lead Multi-functional teams interactions and ensure accounts growth aligned to strategic vision.- Ensures long term profitability in all clusters

-Work with Categories team to define regional pricing strategy and local adaptation according to company positioning strategy, considering local competitors pricing strategy, country economics, and retail behavior.- Ensure right portfolio profitability thru correct price thresholds identification and opportunities on white spaces, optimal price curves by.

Ensure commercial alignment in order to lower risks and build on opportunities of the business plan, Creates holistic recommendations thru analysis and deep understanding of outputs from departments such as: Pricing, Shopper understanding, Finance, Pull Tools, Marketing, Key Account Managers and clients.Establish Networking with Kellogg Clients and their.

Leader for Clubs Channel, strategic planning, sales development within the three main formats available in the country. Direct a sales team to execute a strategic nationwide plan. Collaborate with 6 executive positions, (Shopper Marketing, Category Management, Logistics, Operations, Demand Planning, and Investment Planning)Achievements:- "Named Supplier of.

Government Channel Leader. Strategic planning and compliance of sales and utility budgets with respect to operations. Generate sales plans to achieve results of more than 60 sales reps. nation-wide. Achievements: “Recognition for the best KAM Integral Kellogg de México del 2008” “Tony Award for Kellogg Business Leadership Model, kellogg Values &.

Achieved annual gross sales goal, net sales goal & utility operation of the southern region. Team leader of a group consisting of 7 sales reps, 1 market executive, and 1 food service specialist.Work-group development, strategic regional negotiations with core clients on self-service stores, wholesale, and government Channels.Responsible for gross sales.

Responsible for Tier II related to national wholesale accounts specifically responsible for Decasa and Garis. Responsible for grain channel (option channel) nation-wide.Achievements: “Recognition W.K. Values Award” in response to values for Kellogg in 2005 for a distribution Project with wholesale vendors in the southeast region of the country.Implemented.

Oversee the Cuernavaca territory. Successfully execute POS and lead 17 promoters and two Sales SupervisorsServiced government, self service accounts and wholesalers channels.Achievements: “Tony Award Recognition” for being the best sales representative in 2004 in gross sales growth.

Marketing and Sales consulting for leading companies in Central & South America.Perú, Centro Papelero: Developed a diagnostic process for a paper mill fabricatorBogotá, Wella Colombiana: Diagnosed and audited Marketing and Sales with respect to work-place-tools as well as Sales, Budgeting & Marketing. Bogotá, Almagrario: Diagnosed and audited the.

Education record

Management