Responsable de desarrollar e implementar planes estratégicos alineados con los objetivos de la empresa, supervisar el presupuesto y maximizar la rentabilidad. Identificar nuevas oportunidades de mercado, y asegurar operaciones eficientes y de alta calidad. Además, de evaluar el rendimiento mediante indicadores claves, promoviendo la innovación y mejora continua. Construcción de relaciones con clientes claves y asegura el cumplimiento de normativas y políticas corporativas.

• Responsible for 67% of Haleon's sales, with annual sales of USD $128 million; leading channels such as Drugstores, Traditional (Wholesalers & TAT ), Independent Supermarkets and Institutional channel.• Compliance with indicators: net sales, GTN levels, inventory days, portfolio days, operating profit, forecast accuracy and execution productivity (hedges, distributions, SOM).• Control the P&L of the channel, ensuring a correct definition of the growth strategy by channel and customers, investment levels, sales mix by channel and SKU, seeking the best efficiencies in the sales process.• Development of Capabilities of the Commercial Team (24 people), seeking comprehensiveness in its management and developing commercial, financial and strategic variables.

• Lead the development of the strategy by channel, with an annual budget of USD $6M, based on 4 pillars: distribution, visibility, training and category development.• LATAM "DARE to IGNITE 2022" recognition for two success cases: Accelerated Growth against Influenza and Development of the USD3.5M Omnichannel Model (Hard Discount, D2D , Specialized Stores, Own Digital Platforms).• Category development through processes with TOP Clients (65% of the modern channel), establishing long-term strategic relationships, optimizing the value and profit by +3pp above the category.• Development of Perfecta Stores through loyalty programs in traditional channel reaching more than 4,700 POS nationwide, with approximate sales of USD $ 31.3M / year.• Maximizing efficiency in A&P investment by USD $1.0M, focusing the resource on better ROI activities and focused on better Gross Margin brands.Secodement - Regional Sales Manager Center Region | 05/2021 – 09/2021• Leadership of the Trade & Shopper area and Sales Manager Central Region (#1 region in the country). • Accelerated recovery in Sell Out going from -8% to 12% at the cut-off of September 2021. • Reduction in Inventory days from 35 to 27 days, seeking a better placement closing for 2021.

• Comprehensively manage the strategy of the brands in the channels, guaranteeing relevant variables of distribution, visibility, training, and category development. • Development of growth plans in SOM (Advil and Today brands), earning +1.1 SOM and +2.2 SOM in the MAT. • Leader of JV integration between GSK Consumer & Pfizer Consumer, aligning RTM, Sales Structure, GTN and commercial conditions models.

• Managed the channels of Chain Drugstores and Supermarkets at a national level, answering for net sales, KPIs of Execution and compliance with internal policies. • Growth above the market for 2 consecutive years (OTC market). Chain Drugstores +8.4% vs. +3.5% market. Supermarkets 0% vs -6.6% market. • Development of the GTN management model, generating savings of 0.8% in 2018. • Development of the Modern Channel Sales Projection Project (SI/SO/SIT by Brand), achieving improvement indicators of forecast accuracy (going from 88% to 96%) and accountability of the objective by the KAM.

• Retail Channel value growth by 23% at the end of FY16 (Jul 15 to Jun 16). • 28% growth in Gross Profit maximizing high-margin categories. • Development of a "Gross Profit Control" expense control project. • Development of 4P's Manual enhancing the development of formats.

• Lead, plan, and define the strategy of the Modern Channel at the national level, ensuring sales compliance, achieving total channel growth of 9.2% (2014), above market growth. • Increased channel share from 49% (2013) to 55% (2014) in Cencosud, Olímpica, Colsubsidio, Alkosto, Makro, Pricemart and Homecenter. • Control and regularization of the portfolio, from US$500,000 (2013) to US$150,000 (2014) in balances.

Logros:• Crecimiento en ventas del 83% interanual, permitiendo incrementar el mix del canal de un 2% en el 2011 al 6% en el 2013.• Automatización de los Indicadores relevantes del canal a través del uso de celulares y un software especializado para garantizar efectividad en el trabajo de campo.• Posicionamiento de Gaviscon como marca líder del mercado en un periodo de 3 años en su categoría a través de actividades de distribución, capacitación en punto de venta y exhibiciones adicionales, logrando aumentar la distribución ponderada en un 98%.

• Lanzamiento en la categoría de ambientadores (Air Wick Touch of Luxury) generando un incremento en el share en 2 puntos• Incrementó en el espacio del segmento de ambientadores automáticos incrementando el valor de transacción en la categoría – Implementado en Cencosud.

• Crecimiento en la participación 9% (2009) al 13%(2010) de la zona convirtiéndose en la segunda más importante del país.• Reconocimiento de la compañía por haber alcanzado el mayor cumplimiento y crecimiento de 2010.