Alejandro Ramirez Email & Phone Number

Fort Lauderdale, FL, US

• Responsible for applying highly analytical, strategic and quantitative approaches to deliver campaign performance and successfully achieving KPI’s and sales acquisitions (e-commerce), while taking financial.
• Lead strategy and optimization recommendations for paid social campaigns, driving campaign performance for client initiatives and financial responsibility.
• Extract data-driven insights for client reports, identifying real-time optimization opportunities.
• Manage relationships with agency partners and bring proactive ideas to meet initiative/client goals.
• Stay up to date on latest trends and technologies while educating teams and clients on implementations.

Coral Gables, FL, US

• Responsible for managing and optimizing paid social and paid search campaigns across various platforms, utilizing B2B & B2C strategies and tactics, while developing media plans and executing media buys, with a focus on.
• Develop and execute paid media campaigns across Meta, Pinterest, LinkedIn, and Google as well as shopper platforms
• Monitor campaign metrics, including impressions, clicks, conversions, and ROI, and make data-driven decisions to optimize performance
• Implement A/B testing and other optimization strategies to improve campaign effectiveness
• Provide regular status reports to clients, detailing campaign performance and recommended optimizations
• Collaborate with internal teams, including creative analytics, and account management to ensure alignment and maximize results

Boston, Massachusetts, US

• Lead the creation and activation of the Publicis Sapient industry paid media strategy. Vital in delivering the vertical lead generation strategy through insightful media plans and recommendations. Industries.
• Lead the development, negotiation, implementation, tracking, reporting and optimizations of digital media buys, including but not limited to, LinkedIn, Facebook, IG, Google Ads, etc and programmatic buying on social.
• Manage and maintain media flowcharts with accurate data and media plans
• Manage and create pacing sheets for budget and pacing management
• Maintain campaign timelines relating to media deliverables
• Maintain transparent and proactive with recommendations and insights across stakeholders and partners

San Francisco, California, US

• Create, develop, and execute all marketing efforts on Organic, Paid Media, and SEO (PPC) platforms with strategic tactics to achieve overall campaign objectives and goals
• Manage and execute all digital campaigns while implementing optimizations and maintaining six-figure budgets throughout various platforms. Such as, but not limited to: Facebook, IG, Twitter, YouTube, Tik Tok, Google.
• Write compelling Ad Copy, plus design and produce all creative assets to be utilized throughout the life of the campaign

• Marketing Manager for Paid Media accounts on Facebook & Instagram

Miami, Florida, US

• A talented and results-oriented manager who thrives in a fast-paced, innovative broadcast environment, with a keen interest in creative and analytics by showcasing the ability to connect data with creative concepts in.
• Create, develop, implement, and execute multimedia promotional strategies to boost show awareness, generate a desire to view, and increase network/channel viewership thru multiplatform marketing campaigns
• Collaborate with cross-departmental stakeholders within the network. This includes but not limited to: agency, producers, programming, local marketing, content integrations, public relations, sports, digital, social.
• Lead, plan, and manage media plans across all owned & operated and/or paid media platforms that impact Univision’s footprint
• Partner with research teams to identify market insight needs and understand nuances and unique makeup of US Hispanic consumers across platforms and develop strategies tailored to KPIs to meet campaign objectives
• Demonstrate strategic thinking by producing insightful analytical reporting

Culver City, CA, US

• A member of Sony Pictures Television Digital Networks and part of the Programming Team for Crackle: Latin America, Sony's flagship digital network brand. I schedule Crackle amongst all platforms & apps across all.
• Schedule Crackle.com and syndicated implementations of channel (may include networks like YouTube, Yahoo and Hulu)
• Curate a content offering of movies, television and original programming tailored for the Crackle audience
• Conduct analytical research at an advanced level, consuming data analysis with conclusive reporting on Adobe Omniture
• Create editorial copy in line with Crackle tone and style guidelines and proofread existent copy
• Review and analyze complex avail lists to create a compelling content offering while maintaining a budget

Culver City, CA, US

• As an On-Air Television Programming Coordinator for Sony Pictures Entertainment Network: Latin America, I processed, organized and implemented activities related to the generation and distribution in the area of the.
• Execute the installation and distribution of the programming schedule for Canal Sony and AXN
• Insertion of the programming schedule in VISION
• Inform the programming changes that are made to all internal and external departments
• Maintenance of daily programming information in VISION (titles, episodes, times and house numbers)
• Produce and distribute daily/weekly/monthly programming reports to different departments

Culver City, CA, US

• Traffic Log Coordinator of Operations in Sony Pictures for all three of SONY's Latin American Cable Television Channels: SONY, AXN, & SPIN.My responsibilities included:
• Schedule all Commercial spots according to Agency instructions and to execute the channel’s promotional strategy by placing promos according to instructions from On Air Planning
• Organize the breaks in a systematic way so that the On Air Look is attractive, informative and fresh
• Commercial Placement: Organize and arrange all Commercial Spots in accordance with client’s instructions and based off of Priority Tokens. Re-work inventory to place any Limbo Spots and preempting any that cannot be.
• Promo Placement: Create Rotation Patterns that place opening and closing promos of all breaks according to strategy received. Fill unused commercial inventory with “filler” promos indicated on the strategy. Fill any.
• Exact Time Logs: After all program segment times have been added, adjust breaks by either adding time or removing time to make the Log time out to 24 hours.

Culver City, CA, US

Film, Film/Video Production

Liberal Arts