Responsible for applying highly analytical, strategic and quantitative approaches to deliver campaign performance and successfully achieving KPI’s and sales acquisitions (e-commerce), while taking financial responsibility, and assisting the Media and Account Service teams in managing campaign implementations/executions & client relationships.• Lead strategy and optimization recommendations for paid social campaigns, driving campaign performance for client initiatives and financial responsibility.• Extract data-driven insights for client reports, identifying real-time optimization opportunities.• Manage relationships with agency partners and bring proactive ideas to meet initiative/client goals.• Stay up to date on latest trends and technologies while educating teams and clients on implementations.

Responsible for managing and optimizing paid social and paid search campaigns across various platforms, utilizing B2B & B2C strategies and tactics, while developing media plans and executing media buys, with a focus on Meta (Facebook & Instagram), Pinterest, LinkedIn, and Google. Work, learn, and grow business opportunities across various shopper platforms, such as Walmart, Kroger, Target, etc. Work closely with various clients while handling campaign budgets ranging from $500,000 to over $1M.A hands-on role, creating, executing, and optimizing campaigns to achieve client objectives, reach campaign goals, and drive ROI. Additionally, provide regular performance reports and identify areas for improvement to ensure campaign success.Responsibilities:• Develop and execute paid media campaigns across Meta, Pinterest, LinkedIn, and Google as well as shopper platforms• Monitor campaign metrics, including impressions, clicks, conversions, and ROI, and make data-driven decisions to optimize performance• Implement A/B testing and other optimization strategies to improve campaign effectiveness• Provide regular status reports to clients, detailing campaign performance and recommended optimizations• Collaborate with internal teams, including creative analytics, and account management to ensure alignment and maximize results • Stay informed of industry trends, platform updates, and best practices to continuously improve campaign strategies

Lead the creation and activation of the Publicis Sapient industry paid media strategy. Vital in delivering the vertical lead generation strategy through insightful media plans and recommendations. Industries responsible for: Financial Services, Travel & Hospitality, Solutions, Energy and Commodities, Public Sector, Health and Education.Lead the full funnel paid media development and planning for all digital media and traditional media with in depth knowledge of digital channels particularly programmatic, OLV, CTV/OTT and paid social as part of an evolving innovative digital media plan, for a cohesive multi-channel data-driven approach. Lead implementation across media platforms and accountable for campaign optimizations and management.Responsibilities:• Lead the development, negotiation, implementation, tracking, reporting and optimizations of digital media buys, including but not limited to, LinkedIn, Facebook, IG, Google Ads, etc and programmatic buying on social media platforms• Manage and maintain media flowcharts with accurate data and media plans• Manage and create pacing sheets for budget and pacing management• Maintain campaign timelines relating to media deliverables• Maintain transparent and proactive with recommendations and insights across stakeholders and partners• Partner with project management team and analytics to ensure proper tagging of assets• Maintain status reports on all interactive media initiatives• Analyze reports and work with analytics to recommend needed optimization and best approaches• Work with media vendors and negotiate rates• Complete the proposal, purchase and implementation of the developed plan i.e. RFPs, create insertion orders within billing system• Review vendor media kits, provide POVs and maintain vendor database• Stay aligned with emerging trends and communicating innovative, business-building new media recommendations• Constantly innovating and ideating new ways of approaching paid media and objectives

• Create, develop, and execute all marketing efforts on Organic, Paid Media, and SEO (PPC) platforms with strategic tactics to achieve overall campaign objectives and goals• Manage and execute all digital campaigns while implementing optimizations and maintaining six-figure budgets throughout various platforms. Such as, but not limited to: Facebook, IG, Twitter, YouTube, Tik Tok, Google, Bing, etc• Write compelling Ad Copy, plus design and produce all creative assets to be utilized throughout the life of the campaign

• Marketing Manager for Paid Media accounts on Facebook & Instagram

A talented and results-oriented manager who thrives in a fast-paced, innovative broadcast environment, with a keen interest in creative and analytics by showcasing the ability to connect data with creative concepts in order to support UCI’s content priorities in an effective manner. • Create, develop, implement, and execute multimedia promotional strategies to boost show awareness, generate a desire to view, and increase network/channel viewership thru multiplatform marketing campaigns• Collaborate with cross-departmental stakeholders within the network. This includes but not limited to: agency, producers, programming, local marketing, content integrations, public relations, sports, digital, social, and radio• Lead, plan, and manage media plans across all owned & operated and/or paid media platforms that impact Univision’s footprint• Partner with research teams to identify market insight needs and understand nuances and unique makeup of US Hispanic consumers across platforms and develop strategies tailored to KPIs to meet campaign objectives• Demonstrate strategic thinking by producing insightful analytical reporting• QC all linear, digital, and radio assets to ensure quality and accuracy of implementation• Develop and foster relationships with radio and digital operation teams to ensure campaign flights are executed and delivered, including maintaining relationships with external clients/vendors as well• Responsible for managing deadlines that include submitting and presenting promotional strategy plans to key stakeholders.• Stay cognitive of all network programming grids, priority packets, monthly highlights, and cross channel calendars and be aligned with all priorities

A member of Sony Pictures Television Digital Networks and part of the Programming Team for Crackle: Latin America, Sony's flagship digital network brand. I schedule Crackle amongst all platforms & apps across all Spanish speaking countries throughout Latin America.My responsibilities include:• Schedule Crackle.com and syndicated implementations of channel (may include networks like YouTube, Yahoo and Hulu)• Curate a content offering of movies, television and original programming tailored for the Crackle audience• Conduct analytical research at an advanced level, consuming data analysis with conclusive reporting on Adobe Omniture• Create editorial copy in line with Crackle tone and style guidelines and proofread existent copy• Review and analyze complex avail lists to create a compelling content offering while maintaining a budget• Track competitive networks to ensure Crackle is a competitive offering• Create and maintain the Master Programming Grid and Editorial Calendar• Create and input metadata as needed• Select art and track production• Schedule content and assets in the Crackle Content Management System and the BeBanjo system• Create and submit Work Orders for all newly acquired titles internally from Sony Distribution• Create and submit Content Acquisition Forms for all newly acquired titles from external vendors and distributors• Generate MPM Numbers for all necessary assets with submission of MPM Number Forms to Global Product Information for ingestion of information into ODIN/GPMS• Create, plan, and execute all monthly thematic content offerings appointed in the Editorial Calendar and Sponsored Campaigns• Execute the Digital Networks: End Of The Month Report

As an On-Air Television Programming Coordinator for Sony Pictures Entertainment Network: Latin America, I processed, organized and implemented activities related to the generation and distribution in the area of the programming schedule. Meanwhile, coordinating the various processes by which materials must pass before air date (Traffic, TQC, editing, subtitling, dubbing).My responsibilities included:• Execute the installation and distribution of the programming schedule for Canal Sony and AXN• Insertion of the programming schedule in VISION• Inform the programming changes that are made to all internal and external departments• Maintenance of daily programming information in VISION (titles, episodes, times and house numbers)• Produce and distribute daily/weekly/monthly programming reports to different departments• Inform and coordinate with the traffic department priorities including the ins and outs of the weekly material• Request and coordinate the priorities according to the broadcast date• Review and approval of casting for dubbing (in conjunction with the supervisor)• Distribution of scripts• Creation of disclaimers for all new series and acquired films for Brazil and Latin America• Attend and give support the meetings of status

Traffic Log Coordinator of Operations in Sony Pictures for all three of SONY's Latin American Cable Television Channels: SONY, AXN, & SPIN.My responsibilities included:• Schedule all Commercial spots according to Agency instructions and to execute the channel’s promotional strategy by placing promos according to instructions from On Air Planning• Organize the breaks in a systematic way so that the On Air Look is attractive, informative and fresh• Commercial Placement: Organize and arrange all Commercial Spots in accordance with client’s instructions and based off of Priority Tokens. Re-work inventory to place any Limbo Spots and preempting any that cannot be placed with the appropriate reason. Ensure that competitive advertisers are not placed back to back and that advertisers receive as fair a rotation as possible.• Promo Placement: Create Rotation Patterns that place opening and closing promos of all breaks according to strategy received. Fill unused commercial inventory with “filler” promos indicated on the strategy. Fill any additional shortages with IDs.• Exact Time Logs: After all program segment times have been added, adjust breaks by either adding time or removing time to make the Log time out to 24 hours.• Add Promo House Numbers: Create Promo House Numbers in Vision. Ensure that usage dates and applicable feed information is correct.• Final Log Check: Review Log to make sure that promo strategy has been applied properly and that log flows properly.• Commercial Spot Imports: Verify that all spots exported from Landmark are imported into Vision, investigate and resolve any discrepancies.