Alejandro Raya Ortega Email & Phone Number

Reston, Va, Us

Responsible for leading and driving the successful delivery of programs, projects and initiatives through ongoing communication and collaborative partnerships with Global Services, Support, and Success teams and across the company.• Facilitate delivery of projects by ensuring the team drives commitments to completion on time and with quality.• Own and manage communication within and across projects, ensuring transparency and buy in on key decisions.• Ensure initiatives are managed to deliver expected outcomes. Proactively remove impediments to ensure successfuldelivery of team commitments. Drive issue resolution and risk mitigation.• Understand and apply standard project management and delivery methodology and project tracking standards tobuild effective plans and deliver quality solutions.• Act with a sense of urgency, high level of quality, and a strong attention to detail.• Accomplish project goals within a matrix-management environment.

Austin, Texas, Us

Coordination of high impact projects with internal stakeholders and campaign management for the Brand Experience and Design area.• Management of workflows and processes• Manage, evolve and adjust Creative's SLA (Service Level Agreement)• Improve the efficiency of creative production by optimizing Wrike (request receipt through delivery); Provide user support and education.• Provide transparency and status updates for all work in progress• Standardize QBRs.• Content management and creative technology• Manage all Creative software and technology seats/licenses• Implement the Digital Asset Management System (DAM) for the Brand; determine the resources needed to support this function• Identify, align, and optimize content repositories and management tools• Develop/standardize file naming conventions where appropriate• Determine recommendations for content access, metadata tagging, content archiving, digital rights management, etc.• Enable template/asset self-service for stakeholder groups to increase speed to marketcreative production management• Facilitate ongoing prioritization of requests for creative work• Strategic planning for inbound work – Partner with Creative and PM leaders on planning and scheduling resource capacity• Support/coordinate the development of asset templates for repeatable jobs• Provide production oversight for standardized or template-based creative assets.• Reporting and analysis of creative performance volume/impact metrics

London, Gb

Support the Marketing area in brand experience, events, campaigns, and brand promotions.• Lead a cross-functional team in the areas of social media, public relations, and finance for the "Pal Norte" event in Monterrey, with an attendance of up to 210,000 attendees.• Responsible for Value Added Packages (VAPS) from conceptualization, design, legal and costs, to point of sale placement with support from Supply Chain, Brand Change, Legal and Finance.• Responsible for the analysis of brand health, performance, and market shares in terms of volume and value for the Tequila Don Julio portfolio.

- Planning and Development of new innovation products-Collaboration in strategic plans and budget of the area- Coordination and planning of processes and work tables for cross-functional teams.