Alejandro Renzo Lim Email & Phone Number

Singapore

Singapore

• Lead FE APAC Category Growth: Accelerate FE double digit growth through increasing FE penetration, consumption with Downy o Category Growth: FE category across all countries growing double digits (ex. ID), Downy topline growing double digits while maintaining healthy bottomline structure and undisputed #1 share leadership (ex. VN). Continued to grow consumption through volume per buyer and repeat rate growing ahead of category for Downy Base key variants (Sunrise Fresh, Garden Bloom), and grew category penetration by leading category arrivals via Sunrise Fresh behind superior product upgrade, communication. o Redefine FE Category with Downy 5 Year Innovation Pipeline: Constructive disruption of FE category with Downy leading category growth thinking behind identifying consumer insights, product upgrade of upgrade, new jobs to be done to further drive category and FE load essentiality

Singapore

• Fabric Refresher Whitespace Expansion, Grow FR incrementally 5X o Establish New Category in the Region: Double digit topline growth for Febreze MYSG. Drove further incremental topline in the region (>$MM) and profitable bottomline structure for FR expansion in the region within Y1 of new launch across PH, TH, VN. FR achieved sizeable salience vs Downy FE in TH for key customers Y1 launch. Delivered BIC qualified communication and insight to accelerate trialists (PH, TH, VN) and consumption (MYSG) by driving category essentiality. Defined the right product, packaging, pricing, media, communication, and customer in-store support strategy models for long term sustainable growth. • Sustaining AirCare Growth in the Region, Unlock new pockets of growth behind defining new winning innovations in the region o Ambi Pur Growth through Innovations: single digit topline growth, +110 bps share in MY (biggest market in the region) behind sustained innovation support across pillars, forms (gel, aerosol, car). Next 3 year innovation and initiative S-curves identified and defined in record time behind qualified concepts, new product proposition (+$MM for FY2223 incremental innovations defined in record 3 months), while improving bottomline structure.

Net Park, Bgc

• Lead PH SH Category Growth with Anti Dandruff, Grow Head & Shoulders to be #1 Shampoo brand in PH (from #3 SH brand) o Category Growth: Back to back double digit topline growth. H&S PH record market share (20% share, highest ever since launch, +350 bps), fastest growing HairCare Brand in APAC and growing across all channels, regions with elevated communication, and in-store interventions. H&S #1 share leadership in HSM and DP, #1 SH in bottles by driving trade up with customer chasses, loyalty sizes, leading new thinking on channelized promotions. This while pushing sustainability efforts, removing all plastic in promotion bundling. o Media Transformation that Drives Conversion: +360 bps vYA Unaided Brand Awareness behind refining always on push and jumpstarting pull digital media model. Ensured communication and monthly digital asset sufficiency behind ivideo and digital toolkits, pioneering establishment of H&S IG and TikTok accounts and playing active role translating to 256 IDX vYA spike in Brand Keyword Searches. o Accelerate New Users: +1MM incremental new HH users (H&S Penetration 110 IYA) behind insight-based local maximization, #NoItchuations, by redefining consumer value directly addressing trial barriers of competitive shampoo users

Net Park, Bgc, Ph

• Reach, Effectiveness, Efficiency, Managed and Identified R-E-E opportunities across networks, dayparts, programs for P&G brands (Downy, Ariel, Tide, Whisper, Vicks, Old Spice, Gillette, Oral-B) o Incremental Reach: Delivered +0.5% incremental TV Reach in GMA/Luzon through channel shopping list expansion at flat spends, set use-case scenarios depending on brand/initiative objective o Effectiveness: Fully codified channel, platform mix (TV, digital, radio), and frequency to drive effective message for multiple categories (laundry, fabric enhancer, grooming). Identified the role and investment principles for one-off specials (i.e. Basketball Finals, Pageants, Sporting Events) for brand investment. o Efficiency: Delivered 99-101 in-target zone (ITZ) actuals based on planned reach targets in TV and digital, minimizing over and under spot ratings• Managed P&G CRM Chassis (Global Households Website) from acquisition of new users to driving loyalty

Shiodome City Center, 5-2, Higashi-Shimbashi 1-Chome, Minato-Ku, Tokyo

• Developed a global business expansion framework, particularly in Asia, leveraging growing IT and digital segment• Conducted Market Research and planning business strategy for Fujitsu's One Asia Scheme

32/F Lkg Tower, 6801 Ayala Avenue, Makati City

• Castrol Gear Club - +23% Customer enrollment (meeting monthly sales quota) through introducing Rewards and Incentives Chassis.• Castrol Barkada - Drove Castrol ambassadorship and preference amongst 1000 auto-supply clerks behind dedicated guerrilla advocacy program.

Jy Campos Centre, 9Th Avenue Corner 30Th Street, Bgc, Taguig City

• Recasing Activity Procedure- Formulated and implemented the very first recasing activity procedures for damaged and returned goods, Improved overall efficiency by generating additional 2500 cases of various SKUs per month for serving GT and MT accounts• Performed a complete logistics analysis of GT distributor sites for SOND demand by checking warehouse receiving capacity, space requirement, pallet requirement, and stacking height per SKU• Published an official Transport, Demand Fulfillment, and Warehousing Manual containing Process Controls and Systems Procedures for each process

• Led a team of 40 members composed of UP and DLSU students to execute (finance, logistics, promotions, marketing, creatives) the first ever inter-university music festival in the Metro – an event attended by over 1500 attendees and 50 corporate partners• Spearheaded and handled all functions (finance, logistics, promotions, marketing, and creatives)

Handled all promotional efforts (ATL, BTL, guerrilla), plans, and all online accounts which generated over 8,000 attendees and 50 corporate sponsors

Handled all promotional efforts (digital, ATL, BTL) and executions which generated more than 800 students and 20 corporate sponsors to participate in an all day women empowerment fair

Masters Of Engineering, Industrial Engineering

Bachelor Of Science, Industrial Engineering, 1.098

-Graduated valedictorian, and summa cum laude from BS Industrial Engineering Class of 2018. -College of Engineering salutatorian -Ranked.

Secondary Education, Secondary Education