Creative Marketing Manager
CurrentOversee all creative marketing strategies, projects, and products for Airstream’s largest dealership that has beenawarded the Top Worldwide Airstream Dealer for 13 years and one of Winnebago’s Top 10 Dealerships.• Develop creative and innovative marketing strategies to expand client base, reach target audience, and increase ROI formarketing efforts and campaigns. Take a data-driven approach that leverages analytics and metrics to drive insights.• Generate leads in order to boost company sales. Conduct strategic paid and organic social media marketing campaignsto engage target audience and increase brand awareness.• Create and manage social media and web content to develop a strong and cohesive brand voice that resonates withcompany values, intended audience, and sales goals. Grow social media following and client loyalty across channels.• Plan and coordinate RV shows and trade show events to increase outreach and visibility. Manage logistics of vendors,attendance, event and product appearance, and seminars that add value to customer experience.• Conduct market research to drive customer retention and niche targeting.• Produced first ever self-hosted RV show and event which saw sales that outperformed national standards.• Build relationships with local and national publications and organizations expand brand awareness and authority.• Manage and maintain WordPress site for numerous manufacturers.• Created visual marketing material to improve business outcomes, including advertisements, sales promotions, showdisplays, and digital assets.• Established successful social media marketing and sales strategies that drove lead generation and sales conversions.• Increased company’s following across social channels, translating to an improvement in customer loyalty.• Demonstrated exceptional, adaptable, and business-savvy design skill set.
