Alejandro Robles work email
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Alejandro Robles personal email
Commercial and transformational leader with over 20 years of experience in commercial roles in the beverage, fintech and foodtech industries, building and leading high performing national teams with over 500 people and $400mm usd in revenue. In the last 3 years I have ventured into technology companies where my experience in B2C and B2B sales and point of sale execution have contributed to the accelerated growth and expansion that every startup seeks and where I have acquired experience in accelerated growth, attraction, conversion, engagement and loyalty of users and how to reduce the cost of acquisition through the analysis and interpretation of data that allows us to identify patterns and moments that the user manages to identify that we managed to satisfy a need.Developer of management talent, ambassador of diversity and inclusion, I enjoy working in an innovative, agile and competitive environment, through team collaboration.Skills: Strategic planning and execution, collaborative and hands-on leadership, agile and quick approach to decision making, innovative and creative thinking, results oriented and committed to team development.
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Sales Leader MexicoFrubana Jun 2021 - Mar 2022Ciudad De MéxicoResponsible for the management of the Offline Sales team in Mexico, market penetration and revenue generation in conjunction with the Global Growth team. -
Commercial Director Mexico & UsaBroxel Nov 2019 - Jun 2021Santa Fe, Ciudad De México, MéxicoResponsible for the B2C Commercial Strategy in both Mexico and USA of Broxel pay, leading the launch of new products and the performance of the Sales team at a national level, generating strategies to attract users to our platform and working together with the product and UX area to improve conversion and engagement rates through value propositions that differentiate us in the market.B2B Lead generation, sales closure and development of proposals tailored to customer needs, leading a multi-product bi-national sales force.Experience in digital transformation strategies, UX and e-commerce implementing processes that ensure compliance with policies and sales and financial objectives, under the highest service rates for our users and customers. -
Traditional And Modern Channel Commercial ManagerCoca-Cola Femsa Nov 2017 - Jul 2019Toluca Y Alrededores, MéxicoResponsible for sales in the Toluca region in all channels, implementing corporate strategies and developing local plans with challenging but achievable goals and objectives from the 450 Sku´s product portfolio, to increase Share of Sales (SOS), Share of Market (SOM) and sales volume. Leading a sales force of 350 people, to cover an annual sales quota of 1,300 MM MXP and reporting to the Commercial Director of the Valley of Mexico. -
Mexico´S Other Channels Manager (Consumer Direct)Coca-Cola Femsa Feb 2015 - Nov 2017Ciudad De México Y Alrededores, MéxicoI developed and implemented the strategy of the Consumer Direct (Home Delivery and Vending) and Wholesalers channels throughout Mexico, where I was able to make the execution models profitable through the analysis of information collected by client (BigData), improve the service and attention levels for more than 500,000 homes and 25,000 points of sale, maximize sales volume, which represents 16% of the total sales volume for Coca-Cola FEMSA Mexico and more than $400 MM USD annual revenue, with a team of 11 regional and a sales force of more than 500 people, reporting to the Commercial Direction of Mexico.
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Mexico´S Vending ManagerCoca-Cola Femsa Jun 2012 - Feb 2015Ciudad De México Y Alrededores, MéxicoI developed and implemented the commercial development and operation strategy of Vending at a national level, ensuring compliance with the best practices of the World Class Model in the Coca-Cola System, with 27 Operation Centers and more than 25,000 Vending equipment installed and sales for more than 1,000 MM MXP, in order to exploit each of the occasions of consumption of the channel with products of greater rotation and contribution, with a team of 11 regional and 220 salesmen reporting to the Director of Planning Mexico.
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Mexico Valley Operations Vending ManagerCoca-Cola Femsa Nov 2008 - Jun 2012Ciudad De México Y Alrededores, MéxicoI evaluated and restructured the Vending Valle de México operation, concentrating it in a single Specialized Distribution Center in the Vending operation, and aligning it to the National Strategy to ensure the volume, revenue and profitability results of the Vending Business. Reporting to the Mexico Key Accounts Director, with 5 sales headquarters and 45 sales and sales routes for 200 mm mxp.
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Mexico'S Fountain ManagerCoca-Cola Femsa Feb 2003 - Nov 2008Ciudad De México Y Alrededores, MéxicoImplementation of a Fountain Operation model recognized by Coca-Cola Company as the best Fountain Operation worldwide, obtaining that same recognition by key global accounts such as McDonald's and Burger King, reporting to the Mexico Key Accounts Director.
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Gerente Servicio Fountain Valle De MéxicoCoca-Cola Femsa Jan 2000 - Feb 2003Tlalnepantla De Baz, México, MéxicoResponsable del servicio técnico, calidad y telventa Fountain para Key Accounts.Implemente los procesos de1. Mantenimiento Técnico Preventivo2. Mantenimiento Técnico Correctivo3. Saneamiento4. Instalación de equipos5. Telventa para Fountain en Valle de México Logrando estandarizar la operación con Índices de Calidad de Producto mayores a 90%, Índice de Satisfacción de Servicio de 95% e índices de reparto de 98%.
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Jefe De Servicio Técnico Valle De MéxicoCoca-Cola Femsa Jul 1998 - Feb 2000Tlalnepantla De Baz, México, México
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Lider De Implementación Iso 9000Coca-Cola Femsa Nov 1996 - Jul 1998Cuautitlán Izcalli, México, MéxicoLideree el equipo de implementación de ISO 9000 en Planta Cuautitlán, logrando la certificación como la primera planta del sistema embotellador de Coca Cola en México
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Graduate Engineering TraineeCoca-Cola Femsa Dec 1995 - Nov 1996Área Metropolitana De Ciudad De México
Alejandro Robles Skills
Alejandro Robles Education Details
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Alta Dirección De Empresas -
Strategic Direction -
Ingeniería Industrial Y De Sistemas -
Diplomado En Alta Dirección -
Diplomado Mandos Medios.
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Diplomado Desarrollo Gerencial
Frequently Asked Questions about Alejandro Robles
What is Alejandro Robles's role at the current company?
Alejandro Robles's current role is Commercial Director - FMCG - Fintech - Foodtech.
What is Alejandro Robles's email address?
Alejandro Robles's email address is al****@****.com.mx
What schools did Alejandro Robles attend?
Alejandro Robles attended Ipade Business School, University Of Pennsylvania - The Lauder Institute, Tecnológico De Monterrey, Instituto Tecnológico Autónomo De México, Tecnológico De Monterrey, Universidad Anáhuac México.
What skills is Alejandro Robles known for?
Alejandro Robles has skills like Trade Marketing, Coca Cola, Shopper Marketing, Strategy, Key Account Development, Customer Insight, Market Planning, Consumer Products, Beverage Industry, Distributed Team Management, Brand Management, Income Statement.
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