Alejandro Robles Email & Phone Number

Ciudad De México

Responsible for the management of the Offline Sales team in Mexico, market penetration and revenue generation in conjunction with the Global Growth team.

Santa Fe, Ciudad De México, México

Responsible for the B2C Commercial Strategy in both Mexico and USA of Broxel pay, leading the launch of new products and the performance of the Sales team at a national level, generating strategies to attract users to our platform and working together with the product and UX area to improve conversion and engagement rates through value propositions that differentiate us in the market.B2B Lead generation, sales closure and development of proposals tailored to customer needs, leading a multi-product bi-national sales force.Experience in digital transformation strategies, UX and e-commerce implementing processes that ensure compliance with policies and sales and financial objectives, under the highest service rates for our users and customers.

Toluca Y Alrededores, México

Responsible for sales in the Toluca region in all channels, implementing corporate strategies and developing local plans with challenging but achievable goals and objectives from the 450 Sku´s product portfolio, to increase Share of Sales (SOS), Share of Market (SOM) and sales volume. Leading a sales force of 350 people, to cover an annual sales quota of 1,300 MM MXP and reporting to the Commercial Director of the Valley of Mexico.

Ciudad De México Y Alrededores, México

I developed and implemented the strategy of the Consumer Direct (Home Delivery and Vending) and Wholesalers channels throughout Mexico, where I was able to make the execution models profitable through the analysis of information collected by client (BigData), improve the service and attention levels for more than 500,000 homes and 25,000 points of sale, maximize sales volume, which represents 16% of the total sales volume for Coca-Cola FEMSA Mexico and more than $400 MM USD annual revenue, with a team of 11 regional and a sales force of more than 500 people, reporting to the Commercial Direction of Mexico.

Ciudad De México Y Alrededores, México

I developed and implemented the commercial development and operation strategy of Vending at a national level, ensuring compliance with the best practices of the World Class Model in the Coca-Cola System, with 27 Operation Centers and more than 25,000 Vending equipment installed and sales for more than 1,000 MM MXP, in order to exploit each of the occasions of consumption of the channel with products of greater rotation and contribution, with a team of 11 regional and 220 salesmen reporting to the Director of Planning Mexico.

Ciudad De México Y Alrededores, México

I evaluated and restructured the Vending Valle de México operation, concentrating it in a single Specialized Distribution Center in the Vending operation, and aligning it to the National Strategy to ensure the volume, revenue and profitability results of the Vending Business. Reporting to the Mexico Key Accounts Director, with 5 sales headquarters and 45 sales and sales routes for 200 mm mxp.

Ciudad De México Y Alrededores, México

Implementation of a Fountain Operation model recognized by Coca-Cola Company as the best Fountain Operation worldwide, obtaining that same recognition by key global accounts such as McDonald's and Burger King, reporting to the Mexico Key Accounts Director.

Tlalnepantla De Baz, México, México

Responsable del servicio técnico, calidad y telventa Fountain para Key Accounts.Implemente los procesos de1. Mantenimiento Técnico Preventivo2. Mantenimiento Técnico Correctivo3. Saneamiento4. Instalación de equipos5. Telventa para Fountain en Valle de México Logrando estandarizar la operación con Índices de Calidad de Producto mayores a 90%, Índice de Satisfacción de Servicio de 95% e índices de reparto de 98%.

Tlalnepantla De Baz, México, México

Cuautitlán Izcalli, México, México

Lideree el equipo de implementación de ISO 9000 en Planta Cuautitlán, logrando la certificación como la primera planta del sistema embotellador de Coca Cola en México

Área Metropolitana De Ciudad De México

Master Of Business Administration - Mba, Alta Dirección De Empresas

Diploma Of Education, Strategic Direction

Ingeniería Industrial Y De Sistemas

Diplomado En Alta Dirección

How to make better decisions under Uncertainty

Diplomado Mandos Medios.

Diplomado Desarrollo Gerencial