Alejandro Selvi Email & Phone Number

Florida, United States

Miami-Fort Lauderdale Area

Responsibilities:-Lead the strategic plan for the three business units (ingredients, beverages, and food) focusing on market share growth, sales, and EBITDA.-Responsible for the entire financial vision and planning of the ingredients, beverages, and food business.-Design business strategies aligned with global company objectives and adapt the vision to market peculiarities and opportunities, responsible for sales, costs, margins, ROI, EBITDA, marketing budget, and trade.-Ensure high customer service standards by developing programs and policies to enhance customer experience in both B2B and B2C business models.-Team career development.-In-depth study of each country's local policies to rigorously comply with laws and be as efficient as possible in operations-Work closely with legal, financial, sales, and operational teams to ensure contracts align with company objectives and requirements.-Monitor contracts, manage deadlines, resolve disputes or contractual issues, and ensure both parties adhere to agreements.Achievements:- Led the transformation and restructuring of the ingredient business from a regional focus to a country-based management approach, resulting in sales doubling from $12.9M to $21M in less than 2 years.- Led continuous improvement processes in operational and support areas of the business; quality, logistics, and customer service, leading a reduction of lead time from 70 to 55 days.• Renegotiated contracts with distributors and clients in Chile, Brazil, Peru, and Colombia for the branded and ingredients businesses, resulting in improved commercial margins and a more robust, profitable relationship, achieving a +15% revenue increase.• Orchestrated successful customer segmentation and retention programs by customer type; Distributors, Trade, and Industrial, and groups; Golden, Silver, and Bronze, generating an additional +$3.5 million in revenue within the first 18 months.

Miami/Fort Lauderdale Area

Responsibilities:- Lead the design and development of the AOP in collaboration with relevant teams, aligned with the company's vision and strategy.- Work with distributors, PepsiCo bottlers, local partners, and key retailers to maximize all aspects of the business (space, store placement, pricing, investment, and promotions).- Identify new business opportunities for on-premise, modern, and traditional channels through market data (Nielsen and Euromonitor).- Full responsibility for commercial and financial results, acting as the formal market lead, working functionally with marketing, finance, logistics, and customer service teams.- Identify opportunities for global growth and expansion in both modern and traditional channels.- Seek and assess potential business partners, strategic alliances, merger and acquisition opportunities, and other collaborations to drive global growth and expansion.Achievements:- Improved net sales by +$2M by negotiating favorable contracts.- Led the transition of the OS-PepsiCo beverage business from a regional focus to a distributor-based approach. Implemented a selection process, assessing over 20 distributors to choose 5, resulting in a positive impact. This enhanced reported an increase of +$2.7M in net sales over 3 years.- Enhanced commercial and financial conditions for the organization through new negotiation terms, resulting in a +65% increase in EBITDA.- Successfully spearheaded entry into 2 new international markets, generating $0.7M in sales each within the first year of operations.- Increased market share by 12% in a year, solidifying our position as a leader in the functional/premium juices industry.

Miami/Fort Lauderdale Area

Responsibilities:- Identify and assess potential clients, strategic partners, and business opportunities.- Build and maintain strong relationships with existing clients as well as new clients and strategic partners.- Collaborate with internal teams to adapt or develop products or services that meet customer needs.- Manage allocated resources for business development, control costs, and evaluate investment performance.- Lead the Annual Operating Plan (AOP) in collaboration with relevant teams, aligned with the company's vision and strategy.- Regularly monitor and review AOP progress, making adjustments as necessary to ensure objective achievement.- Negotiate commercial agreements and contracts with clubs to provide products, or special benefits to their members. Responsible for LATAM clubs management ( SAMs, Pricesmart, Makro ) .Accomplishments:- Led the business development and strategic planning for emerging markets with a focus on volume growth and distribution efforts. Achieved $5.3 million in 2017, surpassing revenues by 17.8% compared to 2016.- Maintained direct relationships with retailers, merchants, and local distributors, resulting in the successful execution of the brand's trade and distribution plan, increasing sell-out by +67% between 2017 and 2018.- Expanded the client portfolio by 28%, securing agreements with 25 new key clients within a year for the modern channel in Central and South America.- Led expansion efforts in key markets and established new sales channels, yielding double-digit growth for consecutive years and +1,250 new points of sale.- Spearheaded market entry into Brazil, generating $0.5 million in sales in the first year of operations

New Jersey, Usa

www.safilo.comResponsibilities:- Lead commercial negotiations, draft contracts, and close deals with clients, business partners, or other relevant entities.- Recruit and train sales forces and commercial teams.- Generate detailed reports on the progress of business development strategies, analyze performance, and propose adjustments as necessary.- Identify growth opportunities for the company and develop strategies to capitalize on those opportunities. This involves setting clear objectives and creating action plans.Achievements:- Record sales of $13.9 million were achieved in the SLA division, marking a 39% increase, thanks to the strategy of selling seasonal product lines and close-out/phase-out items.- Developed a new sales division to increase eyewear business in independent opticians and the travel retail channel in LATAM, resulting in a sales increase of +$0.5M in 24 months and +500 sales points.- Used market data to identify business opportunities and recommendations for the independent optician channel, enabling us to launch a new budget-friendly product line, increasing sales by +37% in the first year.- Led a prominent project in LATAM, the selective distribution of the Christian Dior brand in Brazil and Mexico, resulting in a decrease of -34% in sales points, +12% turnover, and +52% productivity per sales point.- Reorganized product assortment, leading to a reduction of 60% in less profitable SKUs (-2,500), maintaining the 40% of high-demand products, resulting in a 23% increase in sales of high-demand products and securing the sale of available products."

Caracas, Venezuela / Parma, Italy

www.parmalat.netResponsibilities: - Accountable for overseeing the yogurt division and its strategic planning, leading a business generating $105 million in net revenue.- Managing the yogurt and milk product portfolio, which includes developing new products and optimizing assortment.- Overseeing a $10M marketing budget specifically allocated for yogurts and dairy beverages.- Creating unique strategies for 12 brands by identifying their specific objectives, target audience, market positioning, and marketing tactics.- Developing integrated marketing plans that align with the brand strategy, covering ATL (Above The Line), BTL (Below The Line), promotions, events, and public relations activities.- Formulating effective pricing and promotion strategies aimed at increasing sales and market share.- Devising strategies to enhance the performance of the yogurt and milk category, setting sales goals, and identifying growth opportunities.- Mentoring the career development of 2 Product ManagersAchievements:- Review and restructuring of the product portfolio, eliminating low-performing variants, reducing from 67 to 20 SKUs, resulting in a reported increase of +15% in total sales.- Led the launch of the functional yogurt line, Diva brand, targeting the female segment and positioned as a cosmetic, resulting in a market share increase of +7% pp, +$2M in the first Y1.- Implemented innovative marketing campaigns that led to a significant increase in demand.- Increased awareness of functional yogurts from 7% to 39%, leading Parmalat from the 3rd position to the 1st position within the first 18 months, dominating the yogurt category with a 28% market share.

Caracas, Venezuela

www.parmalat.net

Caracas, Venezuela

www.bayerhealthcare.comResponsibilities:- Developing and implementing strategies to optimize the supply chain, ensuring efficient and cost- effective operations.- Coordinating transportation, warehousing, and distribution to streamline operations and ensure timely delivery of products.- Overseeing inventory levels, ensuring adequate stock while minimizing excess, and managing inventory turnover.- Participate in the strategic planning of the supply chain, ensuring products are available to customers in a timely and efficient manner.- Coordinate transportation, storage, and distribution logistics to optimize operational efficiency and ensure timely delivery of products to customers.- Supervise and lead teams, providing guidance and support to team members, and contribute to the professional development.- Monitor inventory levels to ensure a proper balance between excess and shortage.- Managing relationships with suppliers to ensure the timely and quality supply of materials or products.- Identifying areas for improvement within the supply chain and implementing strategies to enhance efficiency and reduce costs.- Utilizing data analytics and technology to analyze supply chain performance and make data-driven decisions for improvement.- Implementing continuous improvement initiatives to optimize processes and enhance the overall supply chain efficiency.Achievements:- Reduced average product delivery time to customers from 7 days to 3 days.- Optimized picking, packing, and distribution activities, resulting in a significant increase in order preparation from 8 to 19 orders per day- Led the automation of the palletizing process, resulting in a significant increase of +120% in shipments delivered.- Training and development of a highly efficient team, resulting in a 30% improvement in team productivity and a reduction in staff turnover."

Caracas, Venezuela

www.bayer.com

Caracas, Venezuela

www.bayer.com

Caracas, Venezuela

www.bayer.com

Caracas, Venezuela

www.bayer.com

Specialization In Leadership And Management, Executive Program: (3 ) Negotiation, Leadership And Strategy Execution

Merge And Acquisitions M&A, Executive Program

Specialization, Entrepreneurship/Entrepreneurial Studies

Negotiation Mastery, Business, Executive Program

Leadership & Management, Business Administration And Management, General, Executive Program

Food & Beverages Management, Sales, Distribution, And Marketing Operations, Executive Program

International Business, International Business

www.unimet.edu.ve/‎

Advanced Studies In Governance And Political Management, Political Science And Government

www.gwu.edu/‎

Mba Master Degree In Business Administration, Marketing

www.ucab.edu.ve/‎

Industrial Engineer, Industrial Engineering

zeus.unexpo.edu.ve/‎

B. Computer Science, Computer Programming, Specific Applications

Candidate