 Develop commercial strategic plan 2009 -2013 Integrate and implement global strategies and policies targeted from CafeNoir HQ (Italy) aligning them with the reality of markets in Iberia. Determine sales goals each season / year for each country Spain, Portugal and Andorra. Lead sales and customer service teams. Analysis of market situation, consumers, competitors and trends in order to adapt the product line to market needs and research new business opportunities. Create and implement sales plans, products, point of sale, and marketing. Create new sales tools. Direct management with strategic accounts and K-national accounts. Negotiation with buying groups, chains and department stores (El Corte Ingles). Monitor, track and analyze sales force results and accounts.  Develop plans for new business opportunities including the introduction of a new brand of footwear in the markets of Spain and Portugal. Reporting to international management (Switzerland)  Attend to international meetings and events.  Through customer service teams and logistics, monitoring the supply chain (purchasing, coverage and shipping) Responsible for the actions of the CaféNoir brand in social networks in Iberia, CN corporate web site in Spanish and Facebook Company profile. Reporting to Brand Manager (Italy HQ).

• Define the Strategic sales Plan for alternative channels and kids. Period 2009 to 2012.• Joined to the product team, define product line segmented per channels, category, prices and levels defining the key initiatives of product each season.• Research and analyze markets, consumers, competitors and trends in order to adapt the product line to market needs and discover new business opportunities.• Analysis and forecasting of sales by product category aligned with the Budget season / year.• Closely to the retail marketing team, build support plans for categories, key seasonal initiatives. I.e., retail support, POP materials or in store retail marketing executions.• Lead the business through own sales force, agents and distributors.• Goal setting process split per agents, channels, categories, k-accounts.• Creating seasonal sales plans per product categories, sales, distribution channels and point of sale. • Creation and implementation of business plans for K-accounts.• Implement segmentation product plan per type of store aligned to the company strategy and needs of specific markets and distribution channels.• Direct management with K-accounts in Iberia. ( Department Stores, distributor or buying groups )• Monitor and analyze the sales force performance, results of key customers versus goals.

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