President of AV Business & Communication SA, the first Full Service Incentive and Marketing Company in Argentina. Tenured professor in the Department of Advertising and Advertising Creation of the advertising career at the Foundation of Higher Studies in Commercial Sciences from 1987 to 1995. Columnist and international lecturer on thematic motivation, loyalty and corporate events. • Member of SITE (Society for Incentive Travel Excellence), an international organization that brings together executives specialized in disciplines related to incentive programs. He was the educational director of SITE during 2007. • Founding partner of Global Incentive Net (GIN), an international network of incentive marketing agencies. • First and only Latino President of Siteglobal 2012. • Winner of numerous regional and international awards, including three Site Crystal Award (2000, 2005, 2014) • Recognized in 2015 by the magazine Másexpos Congresos & Convenciones as one of the 15 leaders of The meetings and incentives industry in Latin America. • He was also founder and President of the South American Chapter of Site in the period 2011-2016 • Alejandro is also a certified coach in Customer Service by the Quality Institute Service of Minneapolis, the international consultant with more experience in developing training technology to achieve cultures of Exceptional service in multiple industries.