Alejandro X. Saldaña Diaz De Leon Email and Phone Number

Develop programs to increase sales of the wholesale Ford Dealer Network. Programs target are the different product lines with high volume in the aftermarket and will allow wholesalers to compete with other major brands. Objective is to improve the market share of Motorcraft and Ford Parts into and improve Dealers' competitiveness and profitability thru the programs. Finally, incentive programs will help wholesalers to attract new customers.

Develop and adecuate Ford's Parts portfolio and the different price strategies: for channel, customer, volume, life cycle, type/frecuency of use (maintenance, light repair, heavy repair, collision and accesories). Implement a market collection data to adecuate, improve, develop support price strategies. Adecuate the Ford global revenue management strategies in Ford Mexico to improve market share-revenue.

Dec 2001- Feb 2016.- Ford Parts Brand Manager.Responsible for the Ford Branded Parts. Developing sales and marketing programs for collision & heavy repair parts. Seek for customer loyalty and increase brand value and perception in the market, Launched the successful Ford collision program to dealers and insurance companies.Implemented in Ford Mexico the Ford Licensing Program with the USA Ofiice. Launch and implementated the Brand Protection program in Mexico, along with the corporate office. Coordinating efforts with outside layers, investigators, etc.. as well as internal corporate deparments.Coordinate the unique to Mexico Electronic Parts Catalogue, with the supplier. Making it a new powerfull retail tool with world wide variety of products.Implemented the "Core Program" or used part return in Ford Mexico for remanufacturing. Improving profitability, competitive pricing, and reducing warranty cost.

Parts sales and implementation of the Body Shop concept into the Mexican Dealers (repair outlets).Achivenments: sales increased more than 30%. Increased from 6 to 19 Ford Body Shops Outlets in Mexico. Improved Ford Collision Brand awareness in the market. Recognition in the industry as the leader in collision programs and repair technology.

Develop the wholesale sales strategies into the dealer body to increase sales, market penetration, and brand awareness (Motorcraft). Launched the first collision program in Mexico to dealers for Insurance companies. Sales increase 80% in 3 years.

PROVIDE ASSESTMENT OF CURRENT AND FUTURE SALES AND ORDERING SYSTEMS USED BY FORD AND DEALER NETWORK, IN ORDER TO PROVIDE THE SOLUTION TO USE FORD NORTH AMERICA AND GLOBAL SYSTEMS IN MEXICO

Development of local parts supply base for parts and accesories to fill out Ford parts requirements of cost, quality and volume. Costs were reduced in 15% and 8 unique parts suppliers achieved Q1 award by Ford Motor Co.

Coordinate all involved areas to achieve a new Model Manufacturing and Launch into the Mexican Market. Have to work as a team with different areas: Manufacturing, Purchasing, Engineering, Quality, Material Logistics, Sales,

ASSIGNED 2 YEARS AS A TRAINEE TO AREAS SUCHAS MARKETING, ADVERTISING, VEHICLE SALES. AFTER I WAS NEW VEHICLES SALES ZONE MANAGER, ADVERTISING SPECIALIST AND ON 1987 APPOINTED AS USES VEHICLES SALES SUPERVISOR.