Alejandro Alva Figueroa Email & Phone Number

Mexico City, Mexico

Mexico City Metropolitan Area

• Ensuring that the client meets their business objectives. • Providing strategic guidance and thought leadership within the media group to deliver the most effective and innovative communication plans.• Developing the career paths of supporting planning staff, and playing an integral role in supporting and delivering Mindshare's values and goals on a daily basis.• Leveraging my experience, knowledge and skills to encourage innovative thinking and set challenging goals and objectives for the team that balance the needs of the client, the company and the team.

Prolongacion Paseo De La Reforma 1015, Torre A Piso 24, Ciudad De México

- Responsible for the development and leadership of the agency's strategic practice. - Working together with the creative leader in a highly collaborative environment and orienting the team with the aim of winning new business by managing the development of strategic marketing for some of themost recognized brands in the world. o LVMH o SWAROVSKI o AXA o LG o DANONE o MICHELLIN - Help build and increase brand awareness by acting as an external thought leader. - Maintain and grow the client base and business of the agency continuously and in projects. - Create and maintain relationships with existing and potential customers, developing strategic solutions and plans that best fit the needs of customers, as well as brand identity through research and application of my experience to discover a deep understanding of the organizational process, competitive threats and opportunities of a customer's business. - Manage the campaign measurement process to ensure customers and the agency are aligned with keyperformance metrics, setting realistic business objectives and providing accountability through reporting and analysis, and providing optimized strategies to move forward. Making sure the agency provides: o Marketing advice and planning. o Innovative thinking and communications at a strategic-creative level

Blvd. Manuel Avila Camacho No.176 Col Reforma Social Cdmx

Contact and main link between the agency and the client. Responsible for the development of specific strategies and programs, for the financial performance of assigned accounts and the relationship with customers, team management for the efficient execution of campaigns ensuring high levels of quality and professionalism of such execution. Main Responsibilities: - Development of regional strategies - Coordinate budget investment - Attention to customer requirements - Presentation of key campaigns - Troubleshooting - Lead the preparation and presentation of status reports with account executives and creative teams - Periodic review of budgets of each account - Invoice review and approval - Organize and present "Brand review"; campaign reports - Report to board the status by account - Analysis of competition and market situation - Negotiation with media or other suppliers - Manage agency/client work and contribute to the overall business creation function to expand agency accounts - Responsible for the efficient use of my equipment for the attention of the accounts - Ensure the quality of work of all departments of the agency - Ensure the development and timely execution of plans, campaigns and projects to achieve the agency's objectives, growth and profitability

Prolongación Paseo De La Reforma 1015 Torre A Piso 24, - Col. Desarrollo Santa F

Responsible for providing critical support across all connections plans and media buys to ensure strongest investments and activation across all plans. This work is inclusive across all digital specialties (programmatic, social media, mobile and performance) as well as customer connections plans, and execution across key Strategic Marketing Platform. Responsible for support of the partnership with Strategy team to enable the local extension of plans for maximum business value and ensuring investments are maximized and optimized for best results. Create a synergistic partnership with the fronting office team The ability to analyze data to uncover insights that help drive success of the campaign excitement is important to maximizing value. My job as a Connection Manager also lead the negotiations and full leverage of added value creation from the connections plans locally. Inclusive of: Print, Radio, TV & OOH. Responsible for partnering with the creative and public relationships agencies.Function Specific Activities:• Interpret data to develop insights and solutions to guide future improvement.• Manage media planning and/or buying; management of investment strategy across online and offline channels, with focus on the local media landscape opportunity.• Lead the day-to-day management of plan deliverables to ensure assets and activations are delivered in full for all responsible connection plans.

Prolongación Paseo De La Reforma 1015 Torre A Piso 24 Santa Fe

- Seek a consumer-centric vision in all strategic thinking. - Develop and maintain an intimate knowledge of their clients'; businesses and ensure that all client media requirements are executed in a timely and accurate manner. Ideas - Provide views on various digital media tools on the market. - Participate in brainstorming sessions. - Create recommendations and media plan alternatives. - Selection of media vehicles and determine the programming. - Investigate creative and innovative approaches to strategically reach the target consumer. - Analyze the competitive activity in the market. Results - Execute the media plan. - Negotiate for the best value (both price and impact). - Recommend optimizations for both a site/location and creative turnaround perspective after reviewing the results of the campaign. - Generate tactical alternatives based on customer needs and requests. - Measure media performance to determine the extent to which original objectives and strategies were met. Maintenance - Respond to current issues related to clients'; media. Be aware of the need to create solutions and solve problems. - Ensure a good working relationship with customer account teams and to facilitate seamless execution of plans. - Study of demographic data and consumer profiles to identify the desired target audience. - Manage customer requests - i. e. , plan changes, budget changes, provide market information. - Meet with media sales representatives and industry representatives on a regular basis to pursue ideas that are strategically aligned with the customer's business.

Prolongación Paseo De La Reforma 1015 Torre A Piso 24, - Col. Desarrollo Santa F

- Implementation and operational management of marketing actions aimed at direct sales and qualified traffic of the brand. - Data collection, analysis and interpretation to establish cause-effect relationships with respect to the strategy. - SEO Positioning, Social Networks, Online Marketing. - Monitor page traffic and conversions, examine source, navigation device, etc. - Online campaign performance monitoring. - ROI analysis. - Make comparisons of VS conversions from previous periods, analysing the evolution of said conversions. - Identify obstacles that prevent the achievement of conversions and develop strategies to help improve it. - Elaboration of comparative analyses VS previous and historical years of the brand. - Make recommendations based on the monitoring of critical indicators. - Extraction of conclusions/recommendations for future online guidelines. - Propose improvements to the website. - Elaboration of intuitive graphs and reports that synthesize all the information obtained.

Toluca, Estado De México

- Definition of TradeMarketing and Merchandising strategies. - Design and implement, based on sales analysis, the organization of promotional material and displays within the point of sale, choice of assortment, shelf layout. - Advice on communication and promotion at the point of sale. - Analysis of competences, clients and new markets. - Profitability analysis and consolidation of product line structures. - Opening and assembly of new stores.

Quintana Roo, México

- Personalized attention to AAA clients. - Organization of the information channels to communicate to the clients the offer of services of the establishment. - Participation in the resolution of problems and complaints presented by guests. - Representation of the hotel in different events, acts, meetings. . . that can be useful for the correct promotion of the establishment, its image and its offer of services. - With the same purpose, organisation of events, exhibitions, lunches, conferences, guided tours, etc. . . - Provide information about the establishment to the media by conducting interviews, organizing press conferences, distributing publicity material, etc. - Coordination of sponsorship actions. - Analyze surveys aimed at ascertaining the degree of customer satisfaction. - Management of protocol matters in the hotel (visits of personalities, institutional gifts, organization of events, etc. ). - Management of the hiring of some of the external services of the hotel. - Maintain an updated database with customers, suppliers, collaborators, companies, media. . . to send them in time and selectively the information it deems necessary or to send them invitations to different events scheduled.