Alejandro Arango Giraldo

Alejandro Arango Giraldo Email and Phone Number

Ecosystem Marketing Lead + Martech Lead @ Aleo
Germany
Alejandro Arango Giraldo's Location
Madrid, Community of Madrid, Spain, Spain
About Alejandro Arango Giraldo

Multilingual E-Commerce / Digital Marketing Professional bringing unparalleled energy in helping clients increase business reach and potential. Offering expertise in online content, design and usability best practices. I focus most of my work on content strategy and creation, as well as SEO.* I've written commercial pieces for BikeExchange Colombia, Befit, Inbike, "Empresarial y Laboral" Magazine and some informal clients as a freelancer.* I've also appeared on local television and newspapers as an alternative mobility expert.* One of my proudest moments was reporting the 2019 Tour de France as a journalist, I even got to witness latin america's first maillot jaune, Egan Bernal, take the yellow at the Champs Elysées.I can manage every aspect of a Content Marketing Campaign, from the initial research and strategy, down to the creation of creative assets and pieces of content. I pride myself in knowing how to communicate effectively with an international team of designers, developers and marketers; and identifying each department's needs, concerns and bottlenecks.I'd much rather look at marketing as a conversation with my audience, rather than a puzzle to be solved. SEO, social media and advertising are just components to a greater message. At the end of the day, human connection is the only thing that matters.

Alejandro Arango Giraldo's Current Company Details
Aleo

Aleo

View
Ecosystem Marketing Lead + Martech Lead
Germany
Website:
aleo.org
Employees:
140
Alejandro Arango Giraldo Work Experience Details
  • Aleo
    Ecosystem Marketing Lead + Martech Lead
    Aleo
    Germany
  • Aleo
    Owned Media Manager
    Aleo Feb 2023 - Present
    Remote
    I was put in charge of creating a "world class email program" for Aleo in February 2023.Since then I've:- Managed an increase of over 100,000 new subscribers in collaboration with all departments- Overseen a platform migration to better handle our increase in subs, designed targeting and segmentation efforts to make the best of our email program- Led the Aleo Marketing Launchpad in its two iterations (and counting). helping our ecosystem projects get a leg up in communications and audience building.- Collaborated with the content team to launch SEO-driven blog articles, and written a couple myself.- Overall been proactive in finding ways to make Aleo the global brand it can be, alongside an incredible team and one-of-a-kind leadership
  • Urban Hideout
    Co-Founder And President
    Urban Hideout Sep 2022 - Present
    Madrid, Comunidad De Madrid, España
    We wanted to try out something new with Urban Hideout. Acquiring an existing business and testing out every crazy idea that we came up with with one of the world's most creative and open minded audiences: remote workers and digital nomads.So far, Urban Hideout has been an ecommerce home-office product brand, a lifestyle and content platform, and AI product and even a travel service company. We're constantly testing out new approaches and learning as we go while keeping the community front and center.
  • The Publics.
    Co-Founder & Cpo
    The Publics. Jun 2023 - Dec 2023
    United States
    It's no secret that I've been pushing the web3 media concept these past few years. As a content creator, it makes sense to use this composable infrastructure in a way that benefits everyday people.As such, joining The Publics as Partnerships and Product lead comes as the natural next step in bringing this idea to the world. Since our start in June, we've successfully shipped our MVP @ digest.publics.world. We are currently working on securing some enterprise partnerships that will help us go from proof of concept to full-scale consumer application.
  • Profesional Independiente
    Dao Contributor
    Profesional Independiente Jun 2021 - Dec 2023
    Web3
    I dove head-first into the Web's new frontier in February of 2021, initially piqued by the NFT trend. I quickly discovered that the fad was just the tip of the iceberg in terms of the sheer potential of this new chapter in digital business. I'm currently contributing to several DAOs (Decentralized Autonomous Organizations), exploring how the traditional Marketing stack measures up in this new paradigm of emerging technologies that promise to augment the internet as we know it.
  • Rabbithole
    Content Creator
    Rabbithole Sep 2021 - Dec 2022
    Remote
    During my tenure at RabbitHole I wore several hats. I dove deep into web3 and learned a lot about the ecosystem, the ins and outs of community building, and met some of the smartest people in the industry;- Wrote 15+ instructional guides on Mirror.xyz teaching people how to use some of web3's top protocols and platforms- Planned and Managed the RabbitHole Learn hub were we teamed up with ~10 content creators in the space to explain crucial topics like "What is Staking" or "What is Web3 Social?"- Managed RabbitHole's newsletter for the entirety of 2023, keeping our audience up to date on the biggest events in crypto and web3 every week- Created "Camp RabbitHole', an automation drip that saw our newsletter subscriber list grow by +20k
  • Befit S.A.S
    Marketing Consultant
    Befit S.A.S Jan 2020 - Mar 2022
    Medellín, Antioquia, Colombia
    Befit is a men's apparel venture that arose after Everfit S.A.S's separation of their B2B and B2C branches, I collaborate with them on digital marketing and website optimization projects, as well as helping them define a strategy facing today's current retail uncertainty
  • Bikeexchange Colombia
    Marketing Lead
    Bikeexchange Colombia Sep 2017 - Jul 2021
    I began my journey with BikeExchange translating the platform's UI and legal documentation. Nowadays, 3 years later, I work as their regional content manager, doing which i've:- Served as de-facto Marketing Director on interim periods of restructuring and transitions- Published +200 blog articles on their platform, including detailed race reports and interviews at the last 4 Tours de France- Interviewed local and international entrepreneurs and businessmen. David Victoria and Marc Áraez from Berria, as an example.- Appeared on local TV and newspapers as an E-commerce evangelist- Optimized hundreds of webpages for search, increasing their reach and aligning their SEO strategy with their growth goals.
  • Autónomo
    Diseñador Industrial Freelance
    Autónomo Jan 2015 - Feb 2017
    Medellín, Antioquia, Colombia
    Aproveché mi año sabático para consolidar mis conocimientos de diseño y ahorrar un poco con mi primer emprendimiento. Un negocio de manufactura bajo pedido.

Alejandro Arango Giraldo Education Details

Frequently Asked Questions about Alejandro Arango Giraldo

What company does Alejandro Arango Giraldo work for?

Alejandro Arango Giraldo works for Aleo

What is Alejandro Arango Giraldo's role at the current company?

Alejandro Arango Giraldo's current role is Ecosystem Marketing Lead + Martech Lead.

What schools did Alejandro Arango Giraldo attend?

Alejandro Arango Giraldo attended Zigurat Global Institute Of Technology, Eae Business School, Universidad Eafit.

Who are Alejandro Arango Giraldo's colleagues?

Alejandro Arango Giraldo's colleagues are Zahra Hassanali, Jeremy Trouchet-Leydier, Kristian Konstantinov, Isreal Hosana, Oleksandra Timofieieva, Zk Lim, Sergey Lapa.

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