Alejandro Castro Email & Phone Number

New York, United States

NY Creative Lead for Verizon brand work through Creators, at Gravity Road. Developed social engagement strategies for Booking.com's MLB partnership, at Jellyfish.

Creative Lead on Meta Gen AI

Philadelphia, PA, US

Philadelphia, PA, US

Waze and Waze Carpool

All things social for General Electric

Finn by Chase Bank, Samsung Galaxy A-Series

European Wax Center, MINI Cooper, American Museum of Natural History, Yoplait, MSK.

Aquafina, Mazda, Aston Martin.

Plenti by Amex.

Coppertone, Wild Turkey

New York, NY, US

GETTING THE BAND BACK TOGETHER.After teaming up again with my life-long team partner, our responsibilities included overseeing and mentoring teams of junior creatives and interns working on Perrier Flavors, Oreo Flavors, and AMC. And speaking of reunions and mentoring, I had the good fortune of working once more with a mentor of my own: Jeff Anderson..

New York, NY, US

DIGITAL AGENCY OF THE YEAR.As lead writer for AutoTrader, I created and launched the brand’s first-ever digital campaign, featuring Internet Celebrity, Laina Morris – also known as The Overly Attached Girlfriend. To celebrate Canon’s 100 millionth lens, I helped bring to life Canon Optics new positioning as “Glass First”, shifting the brand’s image from.

Miami, FL, US

London, London, GB

Formerly CHI&Partners NY.SETTING THE BAR HIGH. AND THEN SOME. This is where everything I used to know went out the window. Every day, I felt like I had no idea what I was doing. Working for Isaac Silverglate and Jeff Anderson truly took me out of my comfort zone. And that is exactly why I chose to work here.Pitched and won Diageo's Bulleit Frontier.

Tokyo, JP

My time at Dentsu was a transition period for the agency, which provided me with the good fortune of learning first-hand from two magnificent CCO's (Brian McDermott and Paul Bernasconi). During that time I created digital solutions to sell and promote a diverse portfolio of products, for an equally diverse client roster, including Canon Cameras and Scotts.

London, GB

THE BUNKER.Learned and trained in the doctrine of Viral Strategies, and applied this new knowledge to the projects I received. Created and pitched a print campaign for Philips Audio Speakers, under Andy Regan's tutelage. Actively involved in the Urgent Genius viral experiment on topical ideas, showcased at South By Southwest (SXSW), in 2011.BRAND / CLIENT.

New York, NY, US

THE FIRST GREENHOUSE AT THE CHOCOLATE FACTORY.Learned First-Hand from some of the most talented and Award-Winning Creative Directors in our Industry. Had the pleasure of working on a variety of pitches, involving a variety of mediums. Some of them included writing TV Scripts for a pitch personally supervised by Steve Simpson (client confidential), and.

Los Angeles, CA, US

MELLOWING THE CRAFT OF TV SCRIPTWRITING.Responsible for creating integrated marketing, branded content and custom brand spots for Nickelodeon networks (Nick, TeenNick, Nick Jr.) and Nickelodeon's products (Dora Mermaid, Spongebob Squarepants, How To Rock, Victorious), as well as for a diverse portfolio of external clients (Lego, Target, US Tennis.

Bogotá, CO

MY FIRST EVER ADVERTISING AWARD, 3 MONTHS INTO THE JOB.The Bronze NOVA we received for a Print Ad, for Daihatsu Automobiles, was the first award the Agency received after being acquired by Lowe SSP3.Soon after receiving the award, I was put in charge of a creative team composed by 2 copywriters and 3 designers. I had to meet clients almost every day and.

Bogotá, Bogotá, CO

WHERE IT ALL BEGANCreating concepts, writing ads, directing actors for radio spots, and presenting to clients by day. Working on pitches by night. This went on, for almost every single day.My very first Ad ever produced was a radio spot for Panasonic Cameras, while I was still an Intern. Quickly after that, all copy for Panasonic became my responsibility..

Portfolio, Copywriting

Diploma Of Education, Improv 101-401, Sketch Writing 101-201

B.A., Advertising

Us High School