• Developed and executed a global sales and marketing strategy that resulted in a 78% year-over-year increase in sales, generating over USD 16M in gross revenue.• Managed a team of 11 across marketing, student recruitment, and admissions. • Developed and managed a yearly budget of USD 350K for marketing and recruitment activities.

• Led a customer transformation project for a government agency in Abu Dhabi, resulting in the development of 23 digital services and the identification of customer pain points.• Conducted research and focus groups with end-customers to define user personas and identify customer pain points when requesting for government services.• Analyzed the current state of the services of a government entity in Abu Dhabi by conducting meetings with process owners and external stakeholders.• Recommended the technology, process, and people-related changes and decision points required to deliver the future customer experience

Emirates Academy is a global university that enables the next generation of business leaders. Its head office is based in Dubai and it is part of the Jumeirah Group and Dubai Holding. In this role I was responsible for developing and driving the global brand and student recruitment strategy for the Emirates Academy, managing the budget and leading a team of 5: 1 marketing manager and 4 business development managers. • Achieved an 11% year-over-year growth across all programs, with MBA (42.8%), Study Abroad (28.8%), and English Language Program (125%) leading the growth.• Built a team structure aligned with the growth strategy.• Defined user personas through research and focus groups to develop the new EAHM website and brand identity.• Designed the entire student journey experience from Lead Acquisition to Enrollment stage, across all channels, and identified key decision-making points.• Led the Information Architecture design for EAHM's new website, including 5 different customer journeys.• Launched Phase I of the Emirates Academy's new website and new corporate brand, including all branding elements.• Diversified the branding channels used to promote the Emirates Academy, including paid media, social media, cinema, radio, and newspaper advertising.• Created briefs and led the development of multiple marketing projects, such as video series, photoshoots, testimonials, events, and awareness campaigns, with the help of digital and creative agencies.• Led the creation of marketing collaterals, including brochures, banners, and giveaways.• Created and implemented effective strategies for lead generation and lead nurturing across digital platforms.• Turned spending into investment opportunities.• Built talent within the team.• Led the implementation project of Microsoft Dynamics CRM to manage key accounts.• Improved the year-over-year arrival experience rating of new students from 46% to 91%.

Hult is the largest business school with 5 global campuses. I worked from the regional office for the Middle East, Africa and South Asia which is based in Dubai. In this role I was responsible for directing and executing all student recruitment and branding activities in the Middle East & Africa region, managing Hult's Undergraduate Recruitment Team based in Dubai. • Achieved a 60% year-over-year growth in sales by designing and executing a lead generation, lead conversion, and customer retention strategy.• Managed internal and external stakeholders to ensure the smooth execution of the sales strategy.• Managed a multicultural team of 5 to deliver results on time and within budget.• Organized branding events in key countries to attract interested candidates.• Analyzed individual markets to develop recruitment plans for each one.Managed the budget based on the agreed growth strategy.

In this role I was responsible for executing all business development activities (lead generation and lead conversion) to recruit students from key countries within the MEASA region. These were: India, Lebanon, Egypt and Morocco. This role required 50% of international travel. • Achieved YOY growth from India (80%), Lebanon (125%) and Morocco (200%).• Developed business relationships in other key markets: Egypt, Nigeria, Ghana, Bahrain and UAE.

As a Sales Coordinator my main responsibility was to engage with applicants to Hult's Undergraduate program to collect their application documents before they were reviewed at the Admissions Committee. Key achievements: • Developed relationships with customers for greater conversion rates in the sales process.• Represented the Hult International Business School at higher education fairs in Europe and Latin America in order to recruit new clients. In this role I got to travel in Europe (Italy, Spain, Germany and Romania) and Latin America (Mexico) to represent Hult in recruitment events.

As a Telesales Executive at Hult International Business School I was in charge of making the first contact with prospective students interested in pursuing a Bachelors degree. My main territories were Latin American and Europe. This was a target-driven role where my performance was determined by the amount of calls and applications I generated. Key achievements: • Contacted thousands of customers via e-mail and phone to encourage them to purchase one of Hult's programs. • Delivered presentations on the undergraduate programs in educational fairs and institutions. • Developed strategies to meet individual targets and responsibilities, always achieving objectives. • Collaborated with colleagues to meet team deliverables.• Worked markets in Latin America and Europe.

While completing my Bachelors degree at Hult International Business School I had a brief internship with Consumers International, a member-organization that served as an umbrella for more than 200 organizations to protect and empower consumers around the world. As a Campaigns Intern I: • Collated survey results and member feedback on work relating to rising food prices.• Monitored work of International Organizations on the topic of rising food prices.• Analyzed the best ways on how to send the aggregate information back to the global membership.