Alejandro Chaparro Email & Phone Number

Mexico City

• Generate ideas and innovative approaches creating new long term business opportunities based on market experience and core competences of the organization.
• Design business strategic plan, ensuring implementation and ongoing updates. Design strategic plans, connect with clients, create strong brands, define supply, deliver and communicate value, understand marketing.
• Create, develop and implement comprehensive language of the brand to define and structure a solid branding strategy to position Cielito Querido Café as a highly differentiated brand, providing positioning schemes and.
• Coordinate and promote strategy implementation and marketing plan development, including evaluation on results and process control.Main achievements:
• Project Leader responsible for design and Cielito Querido Café business model, selecting a team of marketing and interior design agencies, developing a unique experience for consumers with a defined culture, brand.
• Marketing Plan Development, to define product, price, markets, promotions, digital media, and launching strategies; achieving a 2.8% of the market share in three years.

Mexico City

• Define and establish division objectives in (sell in-sell thru, market share, profitability, brand knowledge and development, inventories and P&L management). Coordinate, develop and implement marketing and sales.
• Project Strategist to refocus the direction of the brand through a Marketing Plan and Public Relations, thus attracting new consumers, increasing Bobbi Brown sales by 10% and Crème de la Mer by 16% in one year.
• Improved inventory turnover redefining a more efficient product catalogue oriented to each brand’s development recovering sales by 18 MMXP and reducing back orders by 84% in a 12 month period.
• Restructured and increased training programs for POS teams with the objective of increasing philosophy understanding and general brand knowledge, improving personal abilities and developing sales techniques. As a.

Mexico City

• Define and ensure business objectives (sales, market share, knowledge and brand building) Design, execute and control marketing plans, Administrate and control a 4MMUSD budget. Monitor marketing plans and programs with.
• Redefining marketing strategies based on market trends and brand strengths. Rethinking target consumers, increasing sales by 11% and recruiting 8,000 new customers in 12 months.
• Relaunched the most important treatment product (Advance Night Repair) tripling sales and increasing market share from 8 to 12% in the anti-aging segment in a 6 month period.

Mexico City

• Evaluate, plan and execute the launch of new categories of non carbonated beverages.Define and set goals of marketing plans in each channel, administrate and control investments. Main achievements:
• Planning, execution and launch for 5 new brands and 14 packaging materials in 15 months, increasing sales by 60% in the carbonated drinks category.
• Evaluated, developed and implemented the transition within 6 months from Risco to Ciel brand, increasing sales by 23% in the mineral and purified water categories.

Mexico City

• Develop and implement promotion strategies, advertisement campaigns and media use for clients and consumers for Coca Cola brands. Administrate and control annual investments for 82MMUSD.Main achievements:
• Planning and Execution of 29 promotions with redemptions surpassing 6%, placing 15 million premiums in 28 months, with a 9.2 MUSD investment.
• Improved and optimized negotiations, efficiencies and investment control of assets and publicity media generating 25% of annual savings.

Programa De Alta Dirección De Empresa D1

Licenciado En Administración Y Finanzas.