• Lead the strategy, administration, monitoring, and control of EXPERIAN projects for Mexican financial companies, with the aim of achieving continuous growth in portfolio profitability. • Develop commercial strategies to ensure the positioning and sale in Mexico of the Power Curve Strategy Management (PCSM), Power Curve Origination (PCO), Power Curve Customer Management (PCCM), and Power Curve Collections (PCC) platforms, as well as various fraud and authentication solutions. • Strengthen relationships and negotiations with banks, financial companies, and fintechs in Mexico. • Develop strategies to identify new business opportunities in fraud and user authentication. • Lead a team of professionals. • Perform sales revenue analysis, measurement, management, and compliance strategies. • Prepare budgets and ensure the achievement of objectives. • Achievement: Successfully secured long-term contracts worth over $1 million USD with major Mexican banks, significantly boosting revenue and establishing strong partnerships.

• Leadership of Mexican Operations: Directed the offices of SupportComm and Go2Mob Agency in Mexico, overseeing all aspects of operations to drive growth and innovation. • Revenue and Business Negotiations: Spearheaded revenue generation and high-stakes business negotiations for SupportComm and Go2Mob Agency, ensuring profitable outcomes and long-term partnerships. • Strategic Commercial Development: Led the creation and implementation of commercial strategies for the successful positioning and sale of the m-Divulga Voice Ads Platform, data monetization solutions, and incentive and reward programs. This targeted carriers, major brands, and advertising agencies, resulting in continuous portfolio profitability growth. • Strengthening Key Relationships: Fostered and enhanced strategic relationships with carriers and advertising agencies across Mexico, ensuring strong collaboration and mutual growth. • Opportunity Identification: Developed forward-thinking strategies to uncover new business opportunities in data monetization, leveraging cutting-edge technology and market insights. • Project Leadership: Managed the planning, execution, and administration of new commercial projects, ensuring they met strategic goals and delivered value. • Significant Achievement: Successfully maintained m-Divulga Voice Ads platform revenues at pre-2020 levels despite the challenges posed by the pandemic, showcasing resilience and effective crisis management.

• Spearhead the development of commercial strategies to ensure the effective positioning and sale of the cross-border airtime, incentives, and rewards platform in Mexico and Central America, catering to carriers, distributors, and advertising agencies, thereby driving continuous growth in portfolio profitability. • Take charge of the sales efforts for national and international Top-Ups for suppliers and distributors across Mexico and Central America, as well as the sale of rewards and incentives for brands and advertising agencies. • Cultivate and enhance relationships with operators in both Mexico and Central America, fostering stronger negotiation outcomes. • Lead the planning, management, and administration of upcoming commercial projects, ensuring smooth execution and delivery. • Formulate and execute strategies aimed at identifying lucrative business opportunities within the Zoho ecosystem. • Exercise prudent budget management practices to optimize resource utilization and drive cost savings. • Assume the role of New Business Leader for DTOne in Mexico and Central America, driving growth and innovation in the region. • Achievements: Successfully secured new accounts and facilitated the seamless introduction of the incentive platform in Mexico. Achieved a remarkable 4.5% increase in partner discounts, resulting in an additional $1 million USD in margin enhancement.

Sales and management of artificial intelligence projects, e.g. Voice to Text, Data Rewards, Chat Bots, Virtual Assistants and Biometrics for carriers and TV operators -CSP-● Monetization business administration and development for Telcel, Telefonica, Claro.● Voice Recognition business administration and development for Sky, iZZi, TotalPlay.● Management and administration of RFPs and RFOs.● Business administration, launching and operation of the service program "Voice to Text" for Telefónica México.● Management and administration of Business Opportunities in Sales Force.● Budget management. Booking and revenue goals.● Leader for New Business for Nuance Communications in Mexico and Central America.● Budget elaboration and goal fulfillment.Achievements: 100% of booking and revenues budgeted for fiscal year 2018.

Sales and management of artificial intelligence projects, e.g., Microloans for Telefonica Mexico.● Tiaxa Ltd Project management for Telefónica México.● Budget administration and 600K USD monthly sales for Telefónica México.● Business administration of the service program "Luego Pagas Contenidos -VAS-" for Telefónica México.● Business administration, launching and operation of the service program "Luego Pagas Datos" for TelefónicaMéxico.● Business administration, launching and operation of the service program "Recarga SOS" for Telefónica México.● Business operation for Telefónica México.● New Business for Telefónica México.● Follow up and management of new and current business.● Sales revenue analysis. Measurement, management and fulfillment strategy.● Budget elaboration and goal fulfillment.Achievements: 100% profit raise of the service "Luego Paga Contenidos" from an initial amount of $170K USD in January2014 to $340k USD in August 2014.

Digital solutions and mobile marketing for telecommunications and enterprise.● Develop New Digital Projects in Mexico for Advertising Agencies (Wunderman, Circus Marketing, Starcom, Trendséterera) and AAA Brands (Facebook, Calvin Klein, Nokia, Universidad Anahuac)● Responsible of the Tech Team (4 people) and Sales Team (2 people)● Develop and carry out of business strategies such as On Pack Campaigns (Jugos del Valle), Push Campaigns (Calvin Klein), Pull Campaigns (Facebook), Mobile Web Development (Universidad Anahuac) and BTL Activations (Universidad Anahuac).● PR and business relationship with Mobile Network Operators (Telcel, Nextel, Movistar and Usacell).● Mobile Marketing Projects development:o SMS Marketing Campaigns. - SMS, SMS Push, MMS and SMS Link.o OnPack Promotionso M-Ticketingo M-Couponingo e-Cardo QR Codeo Text Centero Loyalty Platformo WAP Sites● Administration and carry out of Sales Quotes and Budget● Marketing Information AnalysisAchievements: I closed the deal with our major client, Facebook. This campaign represents over 6 million SMS per month.

• Spearhead the formulation and execution of the inaugural eCommerce strategy for the business, aimed at diversifying communication channels for service commercialization. • Architect and establish the framework, procedures, and eCommerce protocols to align with brand objectives and ensure consistency in operations. • Take charge of orchestrating and overseeing the seamless operation of service delivery, sales, contact center, and overall operations to uphold the highest levels of customer satisfaction. • Develop and meticulously manage budgets to optimize resource allocation and drive operational efficiency. • Direct the creative operations, content creation, and digital initiatives in alignment with overarching marketing strategies to foster brand growth and engagement.

• Design and execute a comprehensive Marketing Plan to solidify brand positioning and equip Sales Management with essential tools and information to meet commercial objectives effectively. • Formulate and implement strategies for Traditional Media outreach. • Take charge of planning and organizing Events to facilitate successful brand launches and promotional campaigns. • Develop and oversee budgets to optimize resource allocation and savings.

• Drive the growth of brand commercial volume by implementing strategic initiatives and achieving sales objectives. • Effectively manage the active portfolio to ensure timely deliveries, accurate billing, prompt payments, efficient collections, and excellent customer support.