Alejandro Del Carmen Baltazar Email and Phone Number

Strategy and development of financial products, initiatives and commercial alliances within the Payments landscape.

Product Management and development of financial products within Amazon: Coupons, Cashbacks, Installments and Gift Cards for Amazon MX.

I led the launch and expansion of the Business to Business (B2B) Channel for Amazon Gift Cards in Mexico in 2021 as an incentive for Loyalty Programs, customer acquisition and employee benefits to all kind of businesses in the Mexican Market. To date, the business has become an important driver of sales and new customers to Amazon MX.

• I developed a national commercial strategy for the pharmaceutical private market aimed at national distributors, supported by quantitative and qualitative analysis to increase market share and to obtain new customers. I analyzed different data variables, computed correlations, coordinated a team of commercial managers and conducted field visits and interviews with customers.• I proposed a new customer segmentation and customized commercial terms for key customers in these segments. I designed a profitable customer service model for customers with low drop size purchases (> 20,000 points of sale in Mexico), supported with digital tools and a minimum investment in working capital.• The expected result is a sales increase of USD $180 millions in 2021, an increase of 10% of total sales for the company.

• I developed the Mexico Western area at Mars Petcare division, achieving average annual sales of USD $18 millions. This represented an average annual sales growth of 15% for the 3 years. I interacted with key stakeholders, purchase decision makers, marketing teams and salesforces of National Self-service stores, wholesalers and distributors (Walmart, Soriana,Chedraui, Sahuayo, Decasa, Z, Duero, etc.) and with Mars’ marketing, pricing, finance and new products teams.• I managed a multifunctional team of 24 people: Sales executives, demonstrators and stock boys. I had a 6% annual turnover inmy team, the lowest rate among the company. Score of 4.8 / 5.0 from my team at the annual climate survey in 2017 and 2018.• I was appointed as “Champion” of the wholesaler’s channel and assigned as responsible for training and development of salesexecutives in Sales fundamentals, best ways of working, standardization of sales visits and alignment of sales reports.

• I designed and implemented a new sales strategy for wholesalers, self-service stores and government channel at the Mexico City Northern area and collaborated to create the direct distribution channel in my region, achieving an annual sales growth of 20%. Strategy was based in an strict follow up to key customer’s inventories, collaboration in sell out strategies, differentiatedpromotions due to an strong relationship with Alen’s trade marketing team and consistent execution in points of sale.• I developed a profitable portfolio of products for customers and created an execution team to attend all distribution channels.

• Accountable for the distribution of P&G’s Top Products in Oxxo Guadalajara, I achieved to distribute the complete portfolio of products to 900 of the 1,000 stores of Guadalajara in 2012.• I attended two wholesalers accounts, increasing their sales by 200% in a year and growing its product portfolio by 50%. In the same wholesaler channel, I was awarded with the Store Value Challenge for reaching the share of shelf and additional exhibitions goals with the sales execution team I led.