- Manage a global team that delivers on multiple projects impacting TikTok Shop seller onboarding, shop set up, growth and incubation strategies and compliance/integrity.- Build and maintain strong and trustworthy relationships with cross-functional leads and stakeholders.- Coach and support team members to develop their strengths and grow their careers to help them increase overall business impact.- Support team efficiency by pinpointing improvements to process areas and developing lightweight, repeatable frameworks/tools that help keep the team nimble, productive and successful.- Promote and evangelize the content design discipline among TikTok Shop XFN to demonstrate the value we can bring to product strategy.- Build the teams and skills necessary for long-term growth, both within and outside the organization.- Recruit highly talented people to join the content design team, and successfully onboard them.- Build internal community through weekly team meetings and product critiques, monthly team meetings and quarterly team offsites.

• Led product thought leadership and partnership on the Advertiser Policy Revamp project resulting in the simplification of over 45 Meta-wide advertising policies that clarified the dos and don’t of advertising on Meta. The creation and implementation of this content clarity framework was something that many people said couldn’t be done, but was successfully completed by: - Partnering and influencing key stakeholders (legal, policy XFN, Ops team and BI leadership) to make project recommendations, solve system problems and implement changes in a timely manner - Raising discipline’s visibility by forging strong cross organization relationships that allowed Content Design to diplomatically influence how Meta talks to our customers about legal requirements -Scaling Meta Content Design by establishing a clear set of standards and guidelines for project and then recruiting and leading Content Designers to help implement this work at scale - Leaving behind a clear process and framework to inform/guide the creation of future policies, and the editing of existing policies • Created Experience Checkpoint Review framework for the Business Integrity Actor Pillar Leads to give Design ICs an opportunity to share – and get feedback on – their work early in the product development process. Prior to instituting this framework with my PD partner, the Pillar Leads did not review the user experience.• Excelled at managing a large team of IC Content Designers (between 6-12 people) by:- Matching people with impactful work according to their strengths - Helping team sift through and unblock product problems by looking at work holistically to better understand engineering constraints, user research and the needs and limitations of XFN- Coaching them on how to best navigate tricky partner communications- Communicating company priorities and needs transparently to help team better understand how their work fits into/impacts the bigger picture.

Led thought leadership to influence and drive cross-functional teams to improve overall end user experience for both external and internal customers.• Influenced leadership to invest in UX revamp work for the online parts store. - Pulled site traffic, month over month sales numbers, and cart abandonment metrics to construct a case for and show projected benefits from a site UX revamp and process updates. - Influenced C-Suite/leadership to invest in creating a better UX experience using metrics and data at hand. - United and led a cross functional team to update the parts site user experience.• Audited existing parts search flows and created an updated user flow that minimized/consolidated steps. - Worked with the Front-End Web Development team to implement solutions within our framework.• Created updated product return process for Customer Service team. - Audited the return process gaps and pain points from Customer Support. - Painted a picture to leadership of the long-term costs of not fixing the problem. - Pulled together the right people to build a net new -- and more modern -- returns process that met immediate company needs and that could also scale as the product scope grew.

• Managed, motivated, led, and trained a team of six Product to Site Coordinators responsible for managing and creating product details pages for Shopko.com. • Provided leadership and management of cross-functional teams ensuring completion of weekly assignments while liaising with both business and technology teams to deliver innovative solutions.• Aligned cross project or cross-work stream customer experience requirements which ensured continuity for the user across the omni-channel customer experience.• Cultivated professional relationships and networking opportunities within the organization which assisted in promotion of Ecommerce site with Brick and Mortar side of business. • Crafted internal process documentation that improved the efficiency of how the Ecommerce team and other internal clients worked to impact change. • Pinpointed and defined content and process problems that could be tweaked to fix business challenges at hand, and determined which content methods and tools could affect change.• Streamlined existing process leveraging both existing and new tools and technologies which increased effectiveness, efficiency, and automation of content delivery.

• Managed the Microsoft Global Publishing team that supports daily publishing workload with four separate internal and customer facing web properties. • Worked closely with various Microsoft v-teams to scope and strategize process, tool, and site improvements.• Developed communications for the Microsoft Original Equipment Manufacturer (OEM) internal sales force and external B2B partners addressing key business updates, including licensing, product, marketing, technical, rhythm of the business, and operations information.• Managed end-to-end communications process within defined service level agreements with internal customer groups and partners; track, drive, and report the status of all communications through the publishing process and ensure any open issues are resolved promptly.• Drafted and edited all communications, ensuring accuracy and consistency; perform thorough review of submitted content, applying team standards and adhering to Microsoft content guidelines.• Leveraged business and partner priorities to balance competing requests; track and manage assigned content pipeline with grace under pressure.

• Successfully managed launch of “All About Android” campaign on T-Mobile web properties, contributing to increased site traffic while providing a central destination to educated customers about all T-Mobile Android offerings.• Collaborated with OEM partners (Samsung, Nokia, HTC, and others), internal stakeholders, media partners, and external agencies to successfully launch various smartphones and mobile broadband devices for T-Mobile.• Managed all incoming site merchandising and marketing requests for T-Mobile.com customer sites.• Provided leadership and management of cross-functional teams to complete assignments while liaising with both business and technology teams to deliver innovative solutions.• Crafted internal process documentation that improved the efficiency of how internal and external clients worked with team.• Worked collaboratively to resolve issues while maintaining a first-class end-user and partner experience via high-quality online marketing campaigns across T-Mobile.com.

• Partnered with online advertiser support, search marketing operations, service operations planning and deployment, training, legal, ad planning, and product teams to manage performance to defined service (SLAs) and review quality levels and positive resolution trends.• Synthesized customer feedback data metrics and business intelligence to determine overall direction of Microsoft Advertising Learning Center content.• Published original scenario-based assistance content addressing customer pain points which minimized overall call center volume and increased customer satisfaction.• Developed and leveraged business partnerships and cross-group collaboration opportunities to drive positive business results.• Liaised with Microsoft Advertising international offices to understand market-based editorial policy nuances, communicate site direction, and share best practices.• Helped elevate customer satisfaction (CSAT) 4% by reducing redundancies and revising content to be more user-specific.

• Supported marketing managers, managing editors, developers, and product stakeholders by ensuring content for the Learning sites was accurate, timely, and met the needs of IT professionals, developers, I-workers, and corporate partners throughout the world. • Developed and evaluated Web traffic strategies via Omniture and Webtrends.• Collaborated with content developers to execute comprehensive content planning.• Encouraged Marketing Managers and vendors to employ best practices like SEO, usability, and economic word use when creating content for the Web.• Helped elevate customer satisfaction (NSAT) by 4% by reducing redundancies and revising content to be more user-specific.

• Managed cross-category promotional editorial calendar for global market, including creating all SOHO marketing promotions, sending targeted monthly marketing e-mails, and implementing cross category sales. • Spearheaded and managed PC Memory and Ink and Toner finder tools project on Amazon.com PC and IT Stores that succeeded in increasing product revenue by over 20%.• Executed new product launches and special offers like BOGOs and GWPs based on negotiations with key vendors—and site experimentation (like web labs and A/B testing) that determined best practices.• Created merchandising plans and determined product placement across various Amazon.com storefronts. • Developed collaborative relationships with key vendors like HP, Canon, Brother, and others that increased overall product sales and grew brand awareness.• Revised and updated Marketing Rate Card for the Consumer Electronics site and monetized our expanded detail pages to align with our campaign rotation costs.• Managed freelance editorial team to create first-rate product detail page content, including in-depth product descriptions and editorial reviews to web store.