As Lead UX Designer I work across our varied groups to ensure we share a common vision for the development of tools that enable the next wave of Cinema and VR production using Light Field technology.This is some very cool stuff, check it out at:www.lytro.comAs Lead UX Designer at Lytro, my duties include:Determine the product's value and analyze it's various risks to help drive overall development priorities.Work across Engineering, video FX post production and business teams to create long term road maps and help drive the short term milestone goals.Define User Stories and Acceptance Criteria that clearly outline the problem we are trying to solve and how we effectively show that we've solved it.Creation of prototypes in 2D, 3D and VR for evaluation of product and outline the product viability.Assist with documenting of both tools and workflows and help evaluate their success with customers.product design and prototype plugins related to Post Production tools and workflows.Create , design and prototype UX/UI mockups, wireframes and interactions related to Light Field integration with Game Engines.Review feature documentation and translate them into user flows, wireframes,and prototypes. Create high-quality visuals that are aligned with Lytro and the industry and deliver-work with engineers to integrate them. Improved the production pipelineby identifying the needs of the UI and Engineering team as well as that of the other disciplines.

Manage a team of four UX/UI designers and six engineers.Lead large VR products that require road-mapping, precise scoping, and prioritization in order to deliver under tight deadlines. Create innovative, immersive, and holistic experiences for Mixed VR target audience.Review feature documentation and translate them into user flows, wireframes,and prototypes. Create high-quality visuals that are aligned with uSens and the industry and deliver-work with engineers to integrate them. Improved the production pipelineby identifying the needs of the UI and Engineering team as well as that of the other disciplines.Selected Accomplishments:Continuously identified strategies to evolve and advance visual style and usability. Consistently improved output and quality by reviewing team workflow.Strengthened the UI team by providing ownership and responsibility, improving UI pipeline with engineers, and consolidating knowledge through documentation.Championed a VR Inside-out mobile-first approach for HMD VR support to seamlessly translate experiences to mobile.

Designed user interfaces and information architecture using complex design techniques including observational studies, customer interviews and usability testing.Produced user requirement specifications, personas, storyboards, scenarios, flowcharts, design prototypes and design specifications. Presented research findings, conceptual ideas, detailed design and rationale to key stakeholders.Worked on Marvel Secret Wars based on Unity3D for mobile platforms.Collaborated with development teams on implementing design specifications to ensure a quality design and experience throughout the development process.Selected Accomplishments:Successfully adapted new product to cater to an untapped target audience while leveraging existing company and industry usability and UX standards. Significantly improved the product’s monetization flows by identifying data provided by the monetization team.

* Design user interfaces and information architecture using complex design techniques including observational studies, customer interviews and usability testing.* Produce user requirement specifications, personas, storyboards, scenarios, flowcharts, design prototypes and design specifications.* Present research findings, conceptual ideas, detailed design and rationale to key stakeholders.* Trained employees on Unity3D for mobile development of RockYou games on design software and introduced new training and game design techniques that increased efficiency.* Collaborate with development teams on implementing design specifications to ensure a quality design and experience throughout the development process.

* Coordinated and conducted user requirements analysis, task analysis, conceptual modeling, information architecture design, interaction design, and guerilla usability testing for Disney Interactive games for online and mobile applications.* Designed user interfaces and information architecture using complex design techniques including observational studies, customer interviews and usability testing.* Produced user requirement specifications, personas, storyboards, scenarios, flowcharts, design prototypes and design specifications.* Presented research findings, conceptual ideas, detailed design and rationale to key stakeholders.* Trained over twenty employees on design software and introduced new training and game design techniques that increased efficiency.* Introduced a new way of developing and coding UI and layouts for the Animal Kingdom Explorers game in Facebook. * Collaborated with development teams on implementing design specifications to ensure a quality design and experience throughout the development process.

* Designed and produced visual presentations for CBSSports.com in the areas of media communication, Fantasy Products, and Sports Articles. * Worked on NCAAÆ March Madness on DemandÆ video player which generated over 200 million viewers.* Supervised a team of graphic designers and ensured completed work reflected the project objectives and branding of CBSSports.com.* Oversaw the CBSSports.com redesigns project as lead designer which included creating concepts, interactive layouts and development, usability and coherence of content and marketing efforts.* Worked with the Creative and Technology directors on the coordination of on premise and off-premise sales and marketing efforts.

* Taught Animation Software classes on Alias Maya, Macromedia's Flash for Animation and Game Design Departments.

* Collaborated with clients to develop and execute digital creative concepts. * Worked closely with the development team by providing creative on site input, usability and functional structure for the execution and development of creative Web, Motion Graphics, 3D and Video Editing strategies.