Senior executive with more than 14 years of experience in ecommerce ( b2c, b2b, marketplace, omnichannel, multi-store, pickup-store, ship from store, digital transformation) High capacity to design and execute business plans that combine a marketing perspective with strong numerical analysis (OTB, EBITDA and P&L). Experience in transnational companies aligning global-strategies.24 years in retail, leading and managing projects over 1 billion dollar budgets. Strong achievements in e-commerce, business strategy, startups, brand launch and positioning (more than 150 proyects : department stores, startups, wholesale, mrketplaces, grocery, cpg, fashion, sports)