Alejandro E. Hernández Padilla Email & Phone Number

Florida, United States

Davie, Florida, United States

● Planning, developing, and execution of effective communication and promotional materials to promote the university's programs, specializing in the development of informational and persuasive content, working with creative staff to determine the best way to present information that advances the institutional brand and creative strategies of the university.● Subject matter expert on the university's practices regarding grammar, editorial style, and editing standards, including their development, implementation, and communication.● Work closely with the university’s colleges and departments on myriad projects, from legal to marketing materials, including the NSU Student Handbook, Health Professions Division student handbooks, NSU Public Safety Handbook, Florida School Toolkit for K–12 Educators to. Prevent Suicide (Florida S.T.E.P.S.), NSU Style Manual, single-page promotional materials for recruitment (program sheets), brochures, and institutional letterhead.

Caracas, Miami/Fort Lauderdale Area

Miami, Florida

● Alpha-1-To-ONE magazine.● Public policy.● Digital media.● Website management: Wordpress, HTML.● Collateral materials design and production: brochures, flyers, invitations.

Miami/Fort Lauderdale Area

● Contribute to event planning and execution for UHealth Marketing and the University of Miami.● Scriptwriter. Creative.● Lead and manage on-site staff for event execution.

Miami/Fort Lauderdale Area

● Secure project based work to meet client demands in regards to written content for Hispanic Entertainment and Mainstream Entertainment media.● Draft and proof biographies, press releases, social media copy and entertainment content, including press releases for Latin GRAMMY winners Grupo Intocable.

Doral, Fl

● Post-produced engaging stories for TV show La Banda, airing on Univision. Executive Producers Simon Cowell and Ricky Martin.● Worked closely with editors to select and prioritize footage, music, rhythm, video language and other aspects of the post-production and editing process.● Knowledge of Avid Media Composer.

Miami/Fort Lauderdale Area

● Developed new video content strategies for Batanga and affiliates, music and film.● Scriptwriter, copywriter, creative writer.● Increased page visits and audience interactions. Decreased bounce rate.● Managed production crew. Negotiated and cut production costs.● Negotiated and executed interviews with music and film personalities, such as: Juanes, Alejandro Sanz, Kevin James, Zion & Lennox, Oscar D’León, Michelle Rodriguez, George Lopez, Chino & Nacho, Chloë Grace Moretz. Developed storyline, script, and copy. Edited video for ready-to-air clips. ● Social media. Creative sponsored projects: #Batanga11, bNews, Batangueando.

Miami/Fort Lauderdale Area

● Lead and manage on-site staff for event execution. National and international.● Coordinate staff transportation, credentials and logistics.● Audio set-up/breakdown, media set-up/breakdown, strategic brand positioning.

Caracas, Venezuela

● Online entertainment content editor, journalist, content translator and voice over talent.● Managed online media content, specifically translating and developing relevant angles for news distributed via the Associated Press for Latin America wire service.● Edited video and images for online media. Front page editor.● Recorded video content, encoded and prepared the video packages for online publication.● Succeeded within the company and eventually transferred to the United States division.

Caracas, Venezuela

● Special assignment: 9th Anniversary issue "Presidential Tales."● Coordinated and executed interviews with former Venezuelan Presidents, family members or close acquaintances to develop stories. Writer.

Caracas, Venezuela

● Produced both the content and audio for live on-air shows: “Magazine CNB” (morning live talk show), “Al Mediodía con... María Isabel Párraga”.● Researched topics for discussion, talent talking points and viable interviewees for segments.● Most notable program was a news cable service program developed from “Voice of America” a syndicated news wire service; we would edit audio stories to meet our target audience.

Bachelor Of Arts (B.A.), Mass Communication/Media Studies

High School Diploma, Science

● Gaitas Intercolegiales (Traditional Christmas Music Ensemble) ● Soccer Team ● Music Lessons ● School Theater