Alejandro Finy Email & Phone Number

Everett, WA, US

Seattle, Washington, US

• Graphic/Visual design and web development studio
• Founded my own small business to consult with companies and partner with agencies who need subject matter expertise and delivery of graphic design and web development solutions; recently collaborated with various.
• Maximized clients’ dollars and time because of my ability to tackle end-to-end projects that encompass both design and web development and my capability of efficiently working with marketing / sales leaders, designers.
• Enhanced clients’ online presence by developing email / landing page campaigns and CMS-based websites that are an innovation leap to more responsive, search engine, cross-browser, and mobile friendly solutions
• Centralized clients’ access to outsourced resources that can seamlessly deliver branding and marketing solutions across multiple channels like websites, social and display ads, social media assets, email marketing.

Chicago, IL, US

• Joined the agency’s Google account as a developer focused on building and maintaining specialized assets for B2B global campaigns executed in Marketo; became the agency’s first developer to obtain the Marketo Certified.
• Created value for internal and client teams by leveraging my combined design and coding knowledge to identify reasonable options quickly which created scalable solutions the team can use going forward
• Developed Marketo email templates that implemented an advanced modular system to allow for in-editor drag and drop functionality and segmentation, enabling a more flexible experience for automation architects to create.
• Acted as a consultant advising on design and development best practices to align our team with clients and this way improve design mockups and redlines to resolve issues before the production process

Seattle, WA, US

• Digital Marketing Agency
• Designed Marketo emails, landing pages and ebooks for Rational’s Microsoft, AT&T, and CA Technologies projects and coordinated technical specs with marketing automation managers in support of an efficient production.
• Designed pre-event, in-event, and post-event microsites and landing pages for prominent Microsoft marketing events like Ignite, Build, Connect, and Business Applications Summit; also produced live social media content.
• Created a technical design overhaul, developing a grid system, new web custom modules and components for a group of Microsoft’s key websites (including Cloud Platform, SQL Server, Enterprise Mobility EMS, Windows.
• Built a partnership with client and agency design, development, writing, strategy, and account teams and established myself as a reliable contact and subject matter expert in design best practices and Microsoft.
• Optimized creative design processes and gave final approval for other designers’ deliverables to maximize the efficiency of the design resources on the projects I led, often receiving requests and requirements from.

• B2B digital marketing agency
• Designed and developed an enterprise-level website for a B2B network security company in Seattle, rearchitecting their web presence, migrating to a CMS, creating new email marketing campaigns for use in Marketo.
• Succeeded in delivering a Drupal website development solution that the agency’s client loved, which led to an increase of 701.89% in the total revenue of the engagement as the client asked for more work to be done and.
• Pitched ideas to marketing leadership by explaining design and development solutions through mock ups and prototypes, educating them on best practices, and consulting on final implementation decisions
• Worked together with back end developers, marketing automation architects, project managers, and account directors to find solutions to design and development problems, focusing on website development / architecture.

• Online gaming company
• Established and led the new in-house Graphics and Development Team, defined design and development best practices / processes, coached direct reports (junior designers / interns), and managed the fulfillment of work.
• Standardized branding guidelines and controlled creative direction across multiple channels including direct mail, email marketing, online display ads, social media, print marketing, and event marketing
• Restructured and simplified the HTML template for partner sites, creating a unified framework that allowed the team to efficiently manage 27 websites for which ongoing maintenance and optimization were provided
• Spearheaded the design and development efforts of a major website overhaul, creating a custom-designed WordPress template from scratch to migrate from static HTML to a more elegant / robust CMS-based environment better.

• Online gaming company
• Formulated a repeatable, scalable process for rapid asset production, solving the problem of having to produce hundreds of assets across multiple brands due every week under tight deadlines
• Generated assets for weekly campaigns that included online ads, email templates and landing pages for 7 online gaming brands in the U.S. market displayed in a network of dozens of advertising and media partners
• Built a reputation as a fast-delivery, high-quality designer capable of working on a large number of projects; often requested as the preferred resource by product marketing managers because of my ability to deliver.

• Gaming software
• Transformed and modernized the in-browser casino product by learning and implementing animation technologies (Flash, 3D) which were new to the gaming industry
• Customized dozens of client-branded graphical user interfaces for the company’s white-label gaming products, integrating third party branding needed for software deployments and sales demos / pitches
• Collaborated in a software development team that included product managers and software engineers, designing pixel-perfect interfaces that met technical wireframe requirements
• Designed and developed the company’s first Flash-based website, which at the time was cutting edge design technology, and this way helped strengthen the company’s position as a gaming tech innovator

Web Graphic Design

Branding, Packaging And Editorial Design

Audio & Production, Audio Engineering