Alejandro Garcia Marketing Manager Email & Phone Number

Fort Lauderdale, Fl, Us

Cali

Functions: responsible for the sales of Electrojaponesa's e-commerce, market place and telesales channels, through the acquisition of new customers and the loyalty of existing ones with online strategies. In charge of designing, executing and supervising the business plan for each of the channels. Contract and negotiate new developments with different suppliers.Establish alliances with business customers through online sales. Define the strategy and objectives of the channels in charge. Prepare and control the annual budget, ensuring the profitability of sales and management indicators. Manage the ecommerce, telesales and digital marketing team.• Increase in channel sales by more than 500%, with the opening of new Marketplaces.• Significantly improve processes and optimize resources between ERP and Vtex systems, leading the integration between them.• Develop the Telesales channel from its inception to today with sales of over $250mm.• Transform the company's traditional marketing to digital marketing.• Implement datastudio, achieving information monitoring and control.• Improve the service in the different channels, structuring the area and strengthening the operational capacity.

Functions: digital marketing development Responsible for the Commercial and Digital Marketing strategy and development for Rebaja Droguería (www.larebajavirtual.com). Working with suppliers in the development of brands in the virtual sales channel, in addition to being responsible for establishing digital media strategies to meet the objectives of the organization. One of my main responsibilities was the management of the budget for investment in digital media and the hiring of suppliers.• Responsible for the Commercial and Digital Marketing strategy and development for larebajavirtaul.com.• Actively participated in the development of the online sales channel rebjavirtual.com, achieving the position of number 1 in category sales.• Contributed in the development and establishment of online sales areas in companies such as: Reckitt, Johnson & Jonshon, Grupo Familia, GSK, Pfizer. Among others.• Control the digital marketing budget achieving ROI exceeding the silver objectives.• Improve channel participation by achieving 10% of the company's total sales.

Bogotá

Packaging design and ambiance for renowned Latin American companies in new product lines of the brands cyzone, L,bel, esika.

Master In Marketing, Marketing/Marketing Management, General

Study in the areas of marketing, administration and planning, develop managerial skills

International Management, Marketing

Activities and Societies: .

Graphic Communication Design, Mercadeo