Alejandro Gomez Perscky Email & Phone Number

Panamá, Panama

A boutique financial and business consulting firm founded in 2011 by a group of young professionals with experience in investment banking and family business management in Central America and the Caribbean. In particular, over the years Insignia's directors have advised both public and family-owned companies. The Firm's Business Solution division focuses on:Operational Management Services (Outsourced CEO and COO): We implement Insignia´s own business execution and management… Show more A boutique financial and business consulting firm founded in 2011 by a group of young professionals with experience in investment banking and family business management in Central America and the Caribbean. In particular, over the years Insignia's directors have advised both public and family-owned companies. The Firm's Business Solution division focuses on:Operational Management Services (Outsourced CEO and COO): We implement Insignia´s own business execution and management best practices working closely together with the companies teams and board ensuring a professionally ran operation, ensuring it reaches its potential levels of efficiencies and targets. Business Control and Management Advisory: As part of the management monitoring and control service, Insignia implements a Management Control Committee, to routinely and periodically evaluate the financial performance of the business, and identify both short, medium and long-term initiatives that guarantee the successful performance of long term business. The focus of this committee is to hold monthly meetings in which they will review the main indicators as discussion material to determine the performance of the company, and make timely decisions in the direction of the business.Strategic Plan Development: To ensure the correct direction of the company in the long term, Insignia provides facilitation services and development of Strategic Plans in a process fully aligned and coupled to the Management Control service, where Activities, Drivers, Responsible and Key Indicators of Management (KPI's) in such a way that with the advancement of time the exact fulfillment of the plans is monitored, unequivocally obtaining the achievement of the Magnetic Vision defined for the company. This methodology is completely execution-oriented and is modeled on the best practices used by world-class companies in the preparation of their strategic plans. Show less

Panama City, Panamá, Panama

We focus on delivering strategic and management consulting as well as Brand and Graphic design services to Small Businesses focused on scaling up and growing beyond current states.

Panama

Consultor de Empresas y Coach Ejecutivo, con enfoque en desempeño de alto rendimiento de ejecutivos y empresas, productividad con resultados de impacto, desarrollo de equipos de alto talento e integración empresarial. Durante sus más de 20 años de carrera en empresas multinacionales líderes en sus respectivas ramas, lideró equipos multifuncionales y geográficos logrando alcanzar y exceder objetivos consistentemente en entornos volátiles. Fué miembro del Comité Ejecutivo de Nestlé en… Show more Consultor de Empresas y Coach Ejecutivo, con enfoque en desempeño de alto rendimiento de ejecutivos y empresas, productividad con resultados de impacto, desarrollo de equipos de alto talento e integración empresarial. Durante sus más de 20 años de carrera en empresas multinacionales líderes en sus respectivas ramas, lideró equipos multifuncionales y geográficos logrando alcanzar y exceder objetivos consistentemente en entornos volátiles. Fué miembro del Comité Ejecutivo de Nestlé en Centroamérica por más de 12 años, haciendo parte de las decisiones estratégicas de esta empresa para la región. Su conocimiento profundo de cómo liderar y dirigir empresas de manera exitosa, alcanzando resultados contundentes de manera congruente con los valores y principios de las mismas, con una visión estratégica pero enfocado en la ejecución, está permitiendo que empresas clientes en un rango diverso de industrias se vean beneficiadas de su experiencia.Al mismo tiempo, desarrolló una metodología de éxito para el “Emprendedor Interno” donde se plantea un mapa de éxito para que cualquier persona trabajando en una empresa pueda incrementar de forma dramática su productividad, influencia, impacto y Liderazgo, mientras que reduce al mínimo el estrés asociado con la vida corporativa. Esta metodología tiene como nombre “InPrendedores”, o sea el Emprendedor dentro de la empresa, listo para enfrentar los retos y oportunidades que se le presentan cada día. Show less

Panama

An integrated operation selling more than 250 Mio Usd and of 450 employees responsible for distributing the company's portfolio across Panamá's more than 2000 direct and indirect customers, while increasing sales, profits and gaining market share. It became Nestle’s top contributor of profitability in the Central American region and the second in size within this period of time.Key results:-Development and implementation of sales restructuring strategy, achieving 47% growth of the… Show more An integrated operation selling more than 250 Mio Usd and of 450 employees responsible for distributing the company's portfolio across Panamá's more than 2000 direct and indirect customers, while increasing sales, profits and gaining market share. It became Nestle’s top contributor of profitability in the Central American region and the second in size within this period of time.Key results:-Development and implementation of sales restructuring strategy, achieving 47% growth of the topline in 5 years.-Generation of profitability improvement strategy, reaching a triplication of absolute profits and an improvement of over 1000 Bps in 5 years.-Updated the Route to Market strategy for the company, leading a new strategy to reach the DTT customers directly (from 15 to 2500 customers) impacting visibility and sales directly.-Development and implementation of key position talent acquisition strategy, becoming the main pillar for the organization transformation that ensued.-Led and implemented Strengths focused coaching and leadership strategies that successfully positioned the team as experts and leaders within the FMCG community in Panamá. Show less

Panama

As Director for dairy, a regional business of more than 300 Mio Usd in sales, leaded the strategic growth, profit and market share impact of the Dairy category for Nestle in the Central American Region (Panamá, Costa Rica, Nicaragua, Honduras, El Salvador and Guatemala), which accounted for more than 50% of the sales and over 60% of their regional profitability including key brands such as IDEAL, KLIM, NIDO, LA LECHERA. Developed and executed end to end new brand rollouts such as… Show more As Director for dairy, a regional business of more than 300 Mio Usd in sales, leaded the strategic growth, profit and market share impact of the Dairy category for Nestle in the Central American Region (Panamá, Costa Rica, Nicaragua, Honduras, El Salvador and Guatemala), which accounted for more than 50% of the sales and over 60% of their regional profitability including key brands such as IDEAL, KLIM, NIDO, LA LECHERA. Developed and executed end to end new brand rollouts such as Amanecer Evaporated Milk and Nesfruta Powdered beverages, including consumer insight exploration, quantitative and qualitative studies, internal idea development, through regional market launch and execution.-Led and started the turnaround of the Cheese category strategy, resulting in a transformation of the product line to become the main stand-alone product for the company, from single digit growth and profit numbers to double digit sustainably.-Successfully led the change of multi-country sourcing project from Mexico to Chile of the main product line, Nido Sistema Nutricional, resulting the on time launch of the new line in central america. Show less

Honduras

An integrated operation selling more than 75 Mio Usd and of 300 employees responsible for distributing the company's portfolio across Honduras's more than 500 direct and indirect customers, while increasing sales, profits and gaining market share. It was the region's third country in terms of turnover and the second in terms of profits.-Successfully developed and implemented an integration strategy to ensure all the employees were fully aligned with the company's goals and purpose… Show more An integrated operation selling more than 75 Mio Usd and of 300 employees responsible for distributing the company's portfolio across Honduras's more than 500 direct and indirect customers, while increasing sales, profits and gaining market share. It was the region's third country in terms of turnover and the second in terms of profits.-Successfully developed and implemented an integration strategy to ensure all the employees were fully aligned with the company's goals and purpose, resulting in a turnover increase of 54% and a profit increase of 40%.-Gained significant market share in MAGGI and NIDO brands throughout the period.Increased distribution from 45% to 80%+ of the relevant Points of Sales in the country thus reaching new levels of visibility and impact for the brands. Show less

Panama

-Consumer Marketing Manager-Trade Marketing Manager -Sales Channel Manager -Key Account Manager

Executive Coaching Certification, Business, Management, Marketing, And Related Support Services, Graduate

Earned the INCAE certification for Executive Coaching methodologies under the SUN framework.

Specialization In Business Management, Business, Management, Marketing, And Related Support Services, Diploma

Earned the INCAE Diploma for Business Management for the completion of two Business courses.

Executive Program, Business Administration And Management, General, Diploma

Executive Program, Business Administration And Management, General, Diploma

Master Of Business Administration - Mba, Marketing, Mba

This MBA program with focus in Marketing was taken to complement the engineering degree with the skills needed to continue taking on more.

Engineering, Electronics Engineering