Alejandro Hernandez S Email & Phone Number

Colombia

Main Responsibilities are:- Lead the design and execution of Professional Marketing strategy for Andina region oriented to strengthen Colgate´s brand equity among Dentists. - Develop Colgate Professional Business through In Office Sales and Dentist Prescription based demand generation at Pharmacies for Oral Care specialized products. - Drive the launch of Colgate therapeutic products while closely articulating Retail Marketing efforts at Pharmacies & Drugstores. - Lead Colgate Oral Health Education, Public Health & Social Responsibility programs to reach broader communities in order to increase per capita consumption of oral care products and improve quality of health. - Maintain strong relations with Dental Academies across Andina region to reinforce Colgate´s support and partnership with future Dentist Professionals.- Be involved with the Oral Care Consumer Marketing team to add value with professional insights and opportunities. - Drive career development of Professional Team in Andina as the team evolves to a business growth oriented mindset. 6 direct Reports, 47 indirect.

Chicago Y Alrededores, Estados Unidos

I have developed brand strategy for achievement of success of business challenges in the Immunology-Gastroenterology Latin America Market. I focus on key strategic initiatives, identification of trends, and initiation of appropriate action plans. Increase business exposure to target markets and utilize agility for success maximizing resources and building communication channels between affiliates and marketing headquarters. The following are highlights of value added professional performance and accomplishment:• Promote continuous outreach supporting countries in reviewing product’s Long Range plan motivating for a stronger franchise and setting vision for Compound Annual Growth Rate (CAGR) of 12.5% for future five year goal attainment.• Ensured continuous improvement implementing digital transformation by escalating online course for Health Care Providers to a regional level while fostering and facilitating best practices between countries.• Preserved Humira leadership position with 55% market share over a three year time frame providing continuous resources and training on key points of differentiation and objection handling; encouraged excellence through team work leading through influence a team of 14 people resulting in minimizing turnover in key countries.• Increased market growth 12.1% in 2017 to 13% in 2018 developing clear understanding of each country’s environment, needs and executing proyects to raise the standards of care for Inflammatory Bowel Disease.

Bogotá D.C. Area, Colombia

I developed solutions critical to business brand strategy objectives utilizing analytic aptitude creating uniquely tailored marketing strategies.The following are highlights of value added professional performance and accomplishment: • Successfully guided approach executing innovative marketing activities exceeding targeted goals driving demand generation and volume growth 14% in 2014 and 12.5% in 2015.• Ensured best practices were adopted, implemented, and consistent with immediate short and long term goals for Humira in Colombia Rheumatology Market including Ankylosing, Spondylitis, Psoriatic Arthritis, and Uveitis (Net sales $14MM).• Produced a tangible positive impact preparing successful launch of Humira’s Uveitis indication; provided leadership, purpose, direction, and motivation driving team performance while maintaining successful goal achievement.• Ensured alignment of brand strategy collaborating with District Manager resulting in increased sales force efficiency targeting Health Care Providers.

Bogotá D.C., Colombia

I worked for the Specialty Care (Anesthesia, Cardiology) Business Unit and I was in charge of providing support and guidance to the sales force on territory planning, managing the sales support & promo budget and supporting the product managers during the brand planning cycle.

Bogotá D.C., Colombia

After graduating from my MBA I joined AbbVie as a Sales Representative for the Specialty Care (Anesthesia, Cardiology) Business Unit, giving start to a career within the sales and marketing organization. This experience allowed me to understand the role & responsabilities of this key position as well as the needs & challenges a sales force has. Providing me with a broader perspective to better perform as a marketer.

Madrid Y Alrededores, España

Marketing & Strategy

Colombia

I utilized an unique skill set for financial planning and analysis ensuring authenticity of information of short, mid, and long-term Profit and Loss (P&L) financial statement.The following are highlights of value added professional performance and accomplishment:• Maximized sales, price increase, and organic growth opportunities through forecasting net sales figures achieving growth goals: Colombia, net sales $18MM+ - sales growth 8%+ | Venezuela, net sales $14MM – sales growth 30%+ Jamaica, net sales $6MM – sales growth 12%+• Ensured Earnings Before Interest, Tax, Depreciation, and Amortization (EBITDA), controlling expenses and performing detailed forecast exercise of expenses including Cost of Goods Sold (COGS) and Selling, General and Administrative Expenses (SG&A).• Enhanced performance: received recognition by providing accurate and timely financial reports to management and regional teams; created analytical portfolio management tool assisting marketing department determine action plans on product position and niches in investment and unveiling opportunities; trained finance team in forecasting and planning for reporting process improvements.

Colombia

I analyzed expected drivers of future performance, including risks and opportunities.• Created tools to manage expenses and accruals while maximizing savings opportunities for future marketing campaigns; oversaw marketing budget and ensured execution would not deviate greater than 5% according to goal.

International Mba, Marketing & Strategy

Bs Industrial Engineering

Activities and Societies: T.A Collective Negotiation 2006 - II T.A Investment Decision Analysis 2006 - I T.A Management Control Systems.