Alejandro Hernandez S Email & Phone Number

Colombia

Main Responsibilities are:- Lead the design and execution of Professional Marketing strategy for Andina region oriented to strengthen Colgate´s brand equity among Dentists. - Develop Colgate Professional Business through In Office Sales and Dentist Prescription based demand generation at Pharmacies for Oral Care specialized products. - Drive the launch of.

Chicago Y Alrededores, Estados Unidos

• I have developed brand strategy for achievement of success of business challenges in the Immunology-Gastroenterology Latin America Market. I focus on key strategic initiatives, identification of trends, and initiation.
• Promote continuous outreach supporting countries in reviewing product’s Long Range plan motivating for a stronger franchise and setting vision for Compound Annual Growth Rate (CAGR) of 12.5% for future five year goal.
• Ensured continuous improvement implementing digital transformation by escalating online course for Health Care Providers to a regional level while fostering and facilitating best practices between countries.
• Preserved Humira leadership position with 55% market share over a three year time frame providing continuous resources and training on key points of differentiation and objection handling; encouraged excellence through.
• Increased market growth 12.1% in 2017 to 13% in 2018 developing clear understanding of each country’s environment, needs and executing proyects to raise the standards of care for Inflammatory Bowel Disease.

Bogotá D.C. Area, Colombia

• I developed solutions critical to business brand strategy objectives utilizing analytic aptitude creating uniquely tailored marketing strategies.The following are highlights of value added professional performance and.
• Successfully guided approach executing innovative marketing activities exceeding targeted goals driving demand generation and volume growth 14% in 2014 and 12.5% in 2015.
• Ensured best practices were adopted, implemented, and consistent with immediate short and long term goals for Humira in Colombia Rheumatology Market including Ankylosing, Spondylitis, Psoriatic Arthritis, and Uveitis.
• Produced a tangible positive impact preparing successful launch of Humira’s Uveitis indication; provided leadership, purpose, direction, and motivation driving team performance while maintaining successful goal.
• Ensured alignment of brand strategy collaborating with District Manager resulting in increased sales force efficiency targeting Health Care Providers.

Bogotá D.C., Colombia

I worked for the Specialty Care (Anesthesia, Cardiology) Business Unit and I was in charge of providing support and guidance to the sales force on territory planning, managing the sales support & promo budget and supporting the product managers during the brand planning cycle.

Bogotá D.C., Colombia

After graduating from my MBA I joined AbbVie as a Sales Representative for the Specialty Care (Anesthesia, Cardiology) Business Unit, giving start to a career within the sales and marketing organization. This experience allowed me to understand the role & responsabilities of this key position as well as the needs & challenges a sales force has. Providing.

Madrid Y Alrededores, España

Marketing & Strategy

Colombia

• I utilized an unique skill set for financial planning and analysis ensuring authenticity of information of short, mid, and long-term Profit and Loss (P&L) financial statement.The following are highlights of value added.
• Maximized sales, price increase, and organic growth opportunities through forecasting net sales figures achieving growth goals: Colombia, net sales $18MM+ - sales growth 8%+ | Venezuela, net sales $14MM – sales growth.
• Ensured Earnings Before Interest, Tax, Depreciation, and Amortization (EBITDA), controlling expenses and performing detailed forecast exercise of expenses including Cost of Goods Sold (COGS) and Selling, General and.
• Enhanced performance: received recognition by providing accurate and timely financial reports to management and regional teams; created analytical portfolio management tool assisting marketing department determine.

Colombia

• I analyzed expected drivers of future performance, including risks and opportunities.
• Created tools to manage expenses and accruals while maximizing savings opportunities for future marketing campaigns; oversaw marketing budget and ensured execution would not deviate greater than 5% according to goal.

International Mba, Marketing & Strategy

Bs Industrial Engineering

Activities and Societies: T.A Collective Negotiation 2006 - II T.A Investment Decision Analysis 2006 - I T.A Management Control Systems.