Alejandro Huerta Macotela Email & Phone Number

San Diego, California, Estados Unidos

• responsible for the quota of +43.3 mxp, negotiation and management of contrasta with suppliers, P&L administration, cash flow for payment to suppliers, logistics, purchases and commercial administration, head count 34. • sales increase 6% on avg each year with supplier restructuring.• increased the net margin from 9% to 13%, reducing inventory by 12% (twenty days), increasing to 87% sell-thru and renegotiating net prices with a reduction of 4.5%

Ciudad De México Y Alrededores, México

• responsible for sales quota of +10.5 mxp, negotiation and management of contracts with buyers, in charge of 250 promoters, cataloging in Walmart, Sanborn's, Mercería del Refugio, Juguetron, FAMSA, Elektra, as well as maintenance and reactivation of accounts in Soriana, Coppel and Chedraui, achieving restock after 7 months without platform sales.

Tlalnepantla De Baz, México, México

• increased sales quota from +40.18 to +70.52 mxp with Costco, Price Smart, Sanborn's, Casa Ley, Almacenes Zaragoza, Waldo's, Milano, Calimax, Coppel, Comercial VH, Dorian's, Control (Woolworth and Del Sol), IMSS, DICONSA.• initially responsible for 4.6% of the company's business, leaving it at 8.0%• improvement in restock achieving a sellthr of 78%• 23% growth vs. 2007, 25% reduction in sponsorships at Casa Ley. • 14% increase in sales in the western region with the training of a Regional Manager in 2008, Item development for Waldo's.

Tlalnepantla De Baz, México, México

Key Account Manager Walmart and Price Club StoresKey Account Manager Department and Specialty StoresKey Account Manager Office Depot MEX-CA• Key Account Gruper Walmart and SAMS, KAM for Price Club, Office Depot MEX-CA, Costco, City Club, Soriana, HEB, Price Smart MEX-USA, award for the achievement of 12 consecutive months of sales quota, recovery of discounts for improper application.• restructuring of stationery shelf share w/growth of 5% in 1Q 04 - LY, leaving 30 items in Clubs and 70 in Walmart, accumulated sales YTD 05 vs 04 of 23% (01.2006), responsible for the 37.5% share of the company +500 mxp.

Tlalnepantla De Baz, México, México

National Coordinator of Merchandising and OperationsTrade Marketing Coordinator • responsible for +1.6 md. (Demo-Girl, Merchandisers), POP +530 md., MAPS supervision (Merchandaising, Assortment, Price, Shelf), administration of promotion and outsourcing agencies, ANTAD, MAPS sales training, head cont (109 prom., 17 coord., 1 assistant)• implementation of Category Management for Walmart, self-service operational audits.• creation and reduction of rotation in profiles of Coordinators, Jr. Seller, Seller, Promoters, through benchmarking with employment agencies.• design and implementation of the POS reading system on the Palm platform: information store X store X sku X brand X category X main competitor.• increase in self-service inventory by an avg of 26% to 32%, as measured by AC Nielsen Oct-Dec 2001.

Pachuca De Soto Y Alrededores, México

Helados Santa Clara | Operations Supervisor

México

México

Posgrado En Mercadotecnia, Posgrado

Licenciatura En Mercadotecnia, Marketing

Bachillerato, Ciencias Sociales Y Administrativas