Manager of Italy, Balcan, Romania, Hungary, Baltic and Escandinavia countries. Manager of Hospitality Chains

Manage our group of sales agents and hired staff in USA, Canada and Islands. Manage the subsidiary operations with warehouse in NJ and office in FL. In charge of expansión. We are the biggest linen manufacturer for the hospitality industry in Spain and one of the top european luxury focused. Our competitive advantage lays in sustainability processes, materials and fabrics, innovation through technology and design, and quality. We are in the process of expanding our distribution, workforce and customer base in the USA

Reporting to the General Manager of the brand, I am responsible with the commercial activity of the DIY market in Europe, mainly in Spain, Portugal, France and England. Manage the team forming the department.

To expand the customer base nationally and internationally, keep exiting customers and negotiate with big accountsTo make Ergoweld´s manual product more competitive by establishing a partnership with Far East suppliers in the design/mould/manufacture of the products, and design their supply chain.To develop the marketing campaign behind the launch of a new manual range from conception till market reach (product, packaging, sales floor exposition material, catalogue, fair presentation)To increase our robotics assortment and launch a special range, and web page, for the Chinese marketTo create a new brand and improve our existing brand positioning by publishing an improved web page and five new or improved catalogues.To legalize and comply with benchmarks: stocks, balance sheet creditors account, health and safety, legal permits, work floor conditioning.

• Was hired to open and manage a 100.000sq ft store, sales 46.5M Euros, staff 235Opened a satellite store of 10.000 sq ft, sales 5M Euros (expanded it to 40.000sq ft)• Manage income statement 6 M E Ebitda, balance sheet, and committee consisting of controller, services manager, operations manager, HHRR, and ten floor managers• National Director for the Plumbing department in charge of defining national strategy• Had added regional responsibility for promotions budget, training, and projects such as leader of uniformity renewal for Spain/Portugal. Treasurer of Merchants Association

• Worked as responsible of sales budget of Euros 21M, 105 people as regular staff (plus seasonal hiring), and capital and stock investments in 57 stores (67 points of sale total)• Was in charge of negotiating with client, presentations, commercial objectives, motivation of staff, and distribution and control of merchandise. Accountable for brand strategy

• Participated in the implementation of I2 software for Kmart; worked in all processes related with Buying, and was responsible of the Promotions Planning module • Conducted an inventory diagnostic for Mc Cormik, consumer goods leader manufacturer• Prepared presentations in different topics: CRM, retail, etc. to be used as training material• Worked in proposals related with distribution channel strategies for several retail companies

Several positions from Assistant Manager to Store Manager ENGLAND• Managed 90+ people, 30.000 sq. ft. store, and $11M revenue P&LA as Store Manager Increased revenue 7%, and reduced op. costs15%, improved performance gaps and T&L • Controlled $130M stock distribution to stores as Assistant Merchandiser (Head Office)• Reduced 25% logistics cost and rationalized food catalogue for profit as Deputy Manager• Organized Christmas campaign in hiring, promotions, and operations as Food Manager• Led team that launched product's catalogue and home delivery system as Project Manager• Dealt with I.T., catalogue, stock, floor layout & promotions as Assistant Manager