Alejandro Perez Galindo Email & Phone Number

Mexico City, Mexico

Mexico City, Mexico

Member of Academic Board for the Department of Chemical, Industrial and Food Engineering

Mexico City, Mexico

Design and implement strategies along north Latin American region, targeted at improving organizational structures, change management, future of work and transformation of HR functions, for customers across multiple industry sectors.

Mexico City Metropolitan Area

Responsible for the joint venture between AXA and Keralty from business conception, business plan development which considers a 5-year investment of 150 million dollars. Led the negotiations that allow setting up the alliance, defined corporate government, and start up the business. Defined org structure of up to 200 and set up top performance team along Sales, IT/Digital, Finance, Operations, Product, User Experience and legal. • Defined actions to accelerate business, which enable in only two years to reach more than 100K customers (starting from 0); sales of about 5 million USD (100 mm pesos), build and operate 7 medical clinics in 3 cities and build a third-party network in 12 other cities. • Defined marketing strategy and product development; due to the pandemics I led the implementation of telemedicine services which meant providing care to ~4,500 COVID-19 cases (may-2020 and July 2021), and consequent product offering of a pure virtual product (telemedicine) in only 6 weeks. • Led definition of operational services as well as IT/digital infrastructure with focus on accelerating digital solutions (e.g., full e-commerce platform in less than 2 months)

Mexico City Area, Mexico

Responsible of defining and executing comercial strategy over a $500 million USD portfolio and a team of 90 people.• Defined a 3-year commercial strategy focusing on actions to reverse negative tren in sales by increasing share of wallet with specific brokers and gaining shares in under-served geographies; as well as leading negotiations to reduce acquisition costs.• Led implementation of commercial strategy which impacted on sales growth of 8-10% annually and increases of 5-10 pp on renewals.• Led negotiations with more than 50 brokers to reduce more than 5 pp acquisition costs.• Developed customer service strategy to improve billing and reducing collections by 15 days on average.• Executed organizational changes and team integration positively impacting working environment in 10 pp.

Mexico City Area, Mexico

Responsible of Brand & Advertising, Market Intelligence and Communications. Managed an annual budget of 300 million pesos (~16 million USD) and a team of up to 45 persons.• Led definition and execution of advertising plan maintaining key brand metrics (Top of Mind, preference) while achieving a budget reduction of 65%, by increasing utilization of digital media.• Defined marketing strategy to modify advertising mix, strengthen market research capabilities by adding new segments on commercial lines (i.e., SMEs and large accounts).• Led improvements on customer satisfaction measurement by implementing instant customer feedback methodologies, which enable better operational performance: 10 pp increases on satisfaction

Mexico City Metropolitan Area

Responsible for the definition of marketing and commercial initiatives to serve large clients which represented 40% of total sales of AXA Mexico • Developed commercial and client service strategy for Key Accounts, and the creation of the corresponding KAM team in less than 6-months. • Defined value proposition for segment, which favorably impacted renewal rates (5 pp) and sales growth through cross-sell efforts.

Mexico City Metropolitan Area

Responsible for coordinating top projects for the CFO and for the yearly investment plan which implied a budget of over 20 billion USD, as well as reorganizing financial functions of Business Units and Corporate.• Coordinated the definition of a new pension scheme with the ministries of Finance and Energy.• Defined improvements on contract structure for the first private associations on oil production from the financial perspective.

Mexico City Metropolitan Area

Defined commercial strategies to capture adjacent new business securing growth in sales and increases in market share. • Defined commercial initiatives that enable a +60% growth from $600 million USD in 2008 to $1b USD in 2010• Defined and led execution of after sales services for electric motors, expanding share from <10% up to 25%.

Mexico City Metropolitan Area

Based in Mexico City, served clients in: India, Canada, US, South Africa, Colombia and Mexico, specializing on strategy, operations and commercial initiatives for energy, manufacturing and retail industries; led work on commercial due diligences for Private Equity Firms • Served Indian authorities on the definition of a regulatory framework to promote competition and investments of over $2 B USD.• Led commercial due diligence for Private Equity firms, to assess growth potential, geographic expansions, product positioning and new market entrance in diverse industry sectors.

Mexico City Metropolitan Area

Mexico City Metropolitan Area

Mexico City Metropolitan Area

Designed new pricing mechanisms for LPG to reduce price subsidies. Achieved more than $50 million USD reduction in annual subsidies.

Mexico City Metropolitan Area

Designed production plans based on sales and marketing forecasts. Planned and procurement of packaging materials, together with inventory management, achieved a reduction of $3 million USD in inventories.

Msc, Business Strategy & Environmental Management

Post Grad in Environmental Science and Sustainable Development

Bsc, Chemical Engineering

BS in Chemical Engineering