• Define creative framework and strategic campaign approach to drive awareness, increase demand, and acquire new users, while deepening engagement with existing ones.• Manage cross-functional teams of Growth Marketers, Product Leads, Designers, Copywriters, Creators, and Analysts to execute and optimize dynamic brand initiatives.• Collaborate effectively with internal and external stakeholders to ensure seamless execution of campaigns and strategies• Define brand strategy and identity, including brand positioning, mission, purpose, and values.• Shape brand elements such as brand naming, voice, and guidelines, in addition to content 
strategy for owned and paid channels.Clients include: Drinksy, AXS, Muse Tax, Your Cohort, Purple Bite, and more.

Recordless is an AI assistant that helps fans generate professional-quality remixes of their favorite musicians. It harnesses the power of interactive music to turn fans into creative directors, while providing insights to the artists themselves.

Traveled and volunteered a bit. Polished my surfing and music skills.

• Managed a cross functional team comprised of developers, product leads, designers, content strategists, sales, and customer service.
• Led all branding aspects, from visual identity and brand voice, to analysis and strategy to determine brand positioning.
• Drove all marketing strategies, including acquisition through paid and organic channels. 
• Managed all marketing budgets. Grew user registration by 140% over the past 4 quarters, while optimizing payback to CAC period.
• Worked alongside product, design and dev teams on new releases and optimizations to ensure a more cohesive and improved experience for users.
• Managed and ensured KPIs metrics for both marketing and product teams were met.
• Ensured content strategy and content creation was consistent amongst owned channels; including building relations with Agencies and Creators.
• Spearheaded earned media efforts, resulting in press coverage in mainstream publications like CNBC, NPR, Vogue and Forbes, amongst many others.

• Worked on the launch of new products and 360 campaigns for the the agency's top brands, including Verizon and Chase Bank. • Collaborated in the creation and development of multiple integrated campaigns, including TV, Video, Digital and Social for Verizon's new promotions, plans, and groundbreaking devices, such as Droid Turbo & Turbo 2.• Managed creative teams, guiding them from ideation to full execution of TV and Video scripts, digital & social executions, as well as billboards and print ads. • Participated in multiple new business pitches, helping secure new clients such as iFit (sporting tracking device) and Jeep Chrysler.

• Produced and developed integrated 360 campaigns, including TV, Video, Digital Media, Experiential, Print and Radio for Charles Schwab and New York Life.• Developed insightful acquisition strategies rooted in the financial mindset of new customers.• Supported Dos Equis and Keurig creative teams, as well as new business projects.

• Conceptualized and developed fully integrated advertising campaigns, including video and digital, for global brands such as Coca-Cola and Neutrogena.• Wrote content for clients’ owned digital & social channels, including Neosporin, Lactaid, and multiple spirit labels under William Grant & Sons.• Managed the creative department’s intern program.

• Developed copy for Print & TV ad campaigns.• Conceptualized and wrote presentation decks for client meetings.• Created and promoted in-house employee activities.

• Supervised the entire TV and Video production process, from pre to post.• Organized & managed film shooting schedules, while working alongside production teams and agencies.• Developed Director’s proposals.