Chosen by executive management to spearhead the company’s North America presence in heading up the new branch in Houston, TX and Toronto, ON for the Canadian market from its headquarters in Madrid, Spain. • Set-up and consolidated the U.S. operation in less than three years with a positive EBITDA during the last two years.• Improved revenue by +279% in three years keeping expenses almost linear since Y1 up to date, still growing the team from three person to 10 plus some remote roles to help scale faster and with more efficiency.• Grew clients’ revenue on average +30% year-over-year while implementing technology stack that helped them be more cost efficient at an operational marketing level.• Minimized employee turnover from two years to four years since starting in 2017.• Implemented a non-traditional circular ecosystem where employees pivot through different accounts and roles, learning and growing within the organization leading employee retention, being more efficient, and helping scale faster with new client onboarding; the Houston office has no siloed departments or media channels, but 360º roles and a circular teamwork and interaction.• Built a fully in-house programmatic stack and team with strong negotiations and strong pool of vendors to be able to provide programmatic buying capabilities for virtually any media channel available.

Promoted to start and set-up the new Mobile department as a transversal layer inside the agency to provide advanced Mobile activation capabilities to offer current and new clients innovative techniques. Defined the entire process, product offering definition, and strategic orientation as part of the service within the scope of the area. Created strategic approach for performance activations for both paid and owned media plans with high expertise in search engine marketing, social advertisements, real time bidding, and mobile networks in the paid media area. Worked with results-oriented customer DNA, providing consumer price index, cost per lead, and cost per action campaigns with high-end technology and the use of specialized demand side platforms, mobile strategic vision, and team leadership from start to the end on every project.• Successfully launched the new Mobile department in less than one year generating incremental business.• Managed three of the top tier clients with incremental benefits for the agency on a continuous basis ranging from 35% year-over-year to 54% revenue growth along with digital transformation processes that helped scale the companies.• Taught and mentored students at seven business schools and venture capital / start-up networks working as a consultant for companies in seeding stages providing marketing strategy with the goals to plant a seed for t2ó to become their advertising agency of choice.Project list included 24symbols, UAX, Globalia Group (Air Europa), Telecoming, Neomobile, Pronovias, Prisa Group(Marca.com), Sanitas, Lola Market, Critizen, Infojobs, WeSmartPark, Mahou-San Miguel, and Palladium Hotel Group.

Aggressively recruited to work with clients from various sectors, such as banking, travel, gambling, communications, utilities, online bingo, insurance, entertainment, consumer goods, eCommerce, and retail. Defined growth strategies and on-site and off-site optimization of websites. Led collaboration with the office of t2ó Media Mexico for the definition of search engine optimization multi-country strategies. Worked directly with the IT department and the web analytics team as an essential part to create synergies in the projects, analyzing and optimizing according to the data. Optimized websites by adapting new technologies such as HTML5 and mobile environments (jQuery Mobile) and responsive sites.Project list included IKEA, Beiersdorf (Nivea), Mahou-San Miguel, Codere, 3M, Bahia Principe, Basekit, and Caser

Conducted website traffic analysis for decision making processes for both search engine optimization strategies and eCommerce performance (Google Analytics and AT Internet, formerly Xiti). Implemented the new affiliate program. Designed and implemented the search engine optimization strategy for both the website and the blog. Conducted search marketing campaigns through different vendors (Google, Bing, Yahoo, Yandex and Baidu), coordinating more than 15 languages in several countries. Created and optimized social media profiles for the different product lines and brands. Executed event organization for congresses and meetings. Wrote copy and translated for the English and Spanish website versions. Performed website layout definition and user experience recommendations (JSP & HTML coding and CSS editing). Wrote copy for patient and affiliate newsletters. Managed domain registry for 300+ domains. Performed user experience analysis for the website's structures, for optimization and search engine changes adaptations for conversion boost.• Create from scratch a new affiliate program to generate incremental business revenue.• Conceptualized, defined and launched along with the Direct-to-Consumer Manager a new eCommerce solution to be able to sell directly along with distribution deals• Implemented new digital emerging channels (SEM, Social, Content) in more than 15 languages with a multi-country approach, providing the company with a solid scalable business model.

Served as the point person in planning, coordinating, and launching large-scale events. Partner4ed with clients to determine size of guest list, audio / visual specifics, entertainment options, menus, and decoration themes. Logistics Coordinator for Coca-Cola’s Quality Annual Forum (2002, 2003, 2004); managed scenography, audio, video, and lightning coordination. Logistics Coordinator for Coca-Cola’s Quality Expo Digital media invites and follow-up, stand sales, and exposition coordination. Logistics Coordinator for All Managers Meeting Federal Express (2003 and 2004); coordinated participants, logistics, and activity organization. Directed logistics and equipment set-up for the 1st International Genomic Medicine Congress at the Hotel Radisson de la Ciudad de México.

- Event assistant for Nestle México and Vans International promotional events.Sampling and event organization- Year-end event for Credit Bureau (Government office in Mexico City).Logistics and onsite coordinator