Alejandro Ivan Rendon Narvaez Email & Phone Number

Monterrey, N.L., MX

Monterrey, Nuevo León, Mexico

Manage the performance of the big three American sports leagues (NFL, NBA & MLB) in Mexico as well as the suppliers within the business unit through a product catalogue that covers the needs of the clients and consumers alike while positioning the brand. -Strategic planning for the business unit.-Responsible for the operating margin for the category based.

Monterrey, Nuevo León, Mexico

-Leader of all categories in the Retail branch of MAS Bodega and MercaDia stores.-Generate marketing campaigns to push said categories and fulfill internal goals set by the board of directors.-Planning new offers and pricing strategies on a weekly basis for products with a very volatile cost like those from the meat industry and perishable foods in general.

Monterrey Area, Mexico

Frozen food marketer and distributor in the northeastern region of the country with more than 35 years of experience selling brands like La Huerta, Tyson, Pilgrim’s, Lamb Weston, Ayvi, Alcos, Vidaurri, SuKarne, Los Compadres, Holanda, among others.- Managing advertising campaigns to clients, as well as our internal and external communication channels..

Monterrey Y Alrededores, México

Planning, managing and organizing activities and procedures of the Marketing and Commercial department to drive sales and Criotec’s brand positioning.- Generate and coordinate publicity campaign and new product launches.- Design Thinking process: innovated and launched Criotec’s smallest cooler ever and created our first ever e-commerce platforms that.

Monterrey Y Alrededores, México

• Yates Construction is in the Top 15 General Construction list of Engineering News Record Decade Rankings'
• Leading business development for the Yates Construction Mexico (YCM) branch.
• My job is to identify and create long term partnerships with long term clients enabling us to drive revenue and more work for the whole company.
• In October of 2013 Yates got to 2,500,000 man hours on the construction of the new U.S. Consulate and I led the logistics for the event the company did to… Show more Yates Construction is in the Top 15 General.
• In October of 2013 Yates got to 2,500,000 man hours on the construction of the new U.S. Consulate and I led the logistics for the event the company did to commemorate said achievement. Said event was covered by El.
• We sponsored events like the "Green Race" done by the U.S. Consulate, Navidad en Vía Cordillera by "One Development Group", various event done by the American Chamber of Commerce, etc. I led Yates' team as well as.

Monterrey Area, Mexico

• At its peak it was the market leader in e-commerce marketplace connecting users with local merchants in Mexico's three biggest cities.
• Built, managed and grew our social media presence on LinkedIn, Facebook, Twitter and Instagram.
• I led the project to make Cuponzote into a franchise in order to expand and this included: business plan, costs, standardization of processes with detailed instruction manuals, legal paperwork, search for a potential.
• I led the project to make Cuponzote into a franchise in order to expand and this included: business plan, costs, standardization of processes with detailed instruction manuals, legal paperwork, search for a potential.
• Achieved an approval with Secretariat of Economy that was needed in order to get the monetary support to cover much of the costs involved in the process of forming a new franchise.
• Researched and chose the first candidates that met our requirements that will properly help expand the Cuponzote brand to new horizons.

Monterrey Y Alrededores, México

• Contact with press.
• Profile creation for VIPs that would be present in those important events at our client's request.
• Organized a book launch event in Hospital San Jose for a client. Summoned written press and tv and supported with logistics.

Monterrey Y Alrededores, México

• Intern working directly with the Lamosa's Marketing director.
• Worked extensively with Lamosa’s entire catalogue of coatings and tiles during their acquisition of once rival Porcelanite helping sort out both brand’s offerings and settling unto one.
• Was involved in the Mystery Shopper program for stores that carried Lamosa products and our competitor's.