Manage the performance of the big three American sports leagues (NFL, NBA & MLB) in Mexico as well as the suppliers within the business unit through a product catalogue that covers the needs of the clients and consumers alike while positioning the brand. -Strategic planning for the business unit.-Responsible for the operating margin for the category based on the objectives raised by management as well as based on the operating needs of the business. Track sales and sell… Show more Manage the performance of the big three American sports leagues (NFL, NBA & MLB) in Mexico as well as the suppliers within the business unit through a product catalogue that covers the needs of the clients and consumers alike while positioning the brand. -Strategic planning for the business unit.-Responsible for the operating margin for the category based on the objectives raised by management as well as based on the operating needs of the business. Track sales and sell out.-Management of client / brand development, and the product catalogue. These clients include Innovasport, Coppel & Liverpool.-Increased by more than double the number of units and dollars for the 2023 pre-sales when compared to the previous year as well as an exponential expansion in clients vs 2022. Show less

-Leader of all categories in the Retail branch of MAS Bodega and MercaDia stores.-Generate marketing campaigns to push said categories and fulfill internal goals set by the board of directors.-Planning new offers and pricing strategies on a weekly basis for products with a very volatile cost like those from the meat industry and perishable foods in general and following them up on their performance.-Price negotiations with suppliers and with point of sale venues.-Development of… Show more -Leader of all categories in the Retail branch of MAS Bodega and MercaDia stores.-Generate marketing campaigns to push said categories and fulfill internal goals set by the board of directors.-Planning new offers and pricing strategies on a weekly basis for products with a very volatile cost like those from the meat industry and perishable foods in general and following them up on their performance.-Price negotiations with suppliers and with point of sale venues.-Development of potential new suppliers and products for the categories that I lead.-Introduced several highly successful new products to our stores through business development analysis.-Led a project that proved that we could offer better products at a better price and bigger sales by having the produce be distributed directly from the suppliers to the stores as opposed through our Distribution Center.https://iconn.com.mx/ Show less

Frozen food marketer and distributor in the northeastern region of the country with more than 35 years of experience selling brands like La Huerta, Tyson, Pilgrim’s, Lamb Weston, Ayvi, Alcos, Vidaurri, SuKarne, Los Compadres, Holanda, among others.- Managing advertising campaigns to clients, as well as our internal and external communication channels.- Design Thinking process: innovated with the Tienda La Huerta Mty online store with Shopify, rejuvenate from the ground up the… Show more Frozen food marketer and distributor in the northeastern region of the country with more than 35 years of experience selling brands like La Huerta, Tyson, Pilgrim’s, Lamb Weston, Ayvi, Alcos, Vidaurri, SuKarne, Los Compadres, Holanda, among others.- Managing advertising campaigns to clients, as well as our internal and external communication channels.- Design Thinking process: innovated with the Tienda La Huerta Mty online store with Shopify, rejuvenate from the ground up the PraktiCongelados brand of direct-to-your-home delivery by rebranding it, introducing an app, and shooting to expand our clientele.- Other Improvement and innovation projects like our recent and ongoing commitment with the ISO 22000 seal for food safety. - Advertising and management in social media, as well as execution of events for clients.https://diveralimentos.mx/ Show less

Planning, managing and organizing activities and procedures of the Marketing and Commercial department to drive sales and Criotec’s brand positioning.- Generate and coordinate publicity campaign and new product launches.- Design Thinking process: innovated and launched Criotec’s smallest cooler ever and created our first ever e-commerce platforms that resulted in greater efficiency, less costly errors, and less workload when taking orders from our distributors.- Categorizing… Show more Planning, managing and organizing activities and procedures of the Marketing and Commercial department to drive sales and Criotec’s brand positioning.- Generate and coordinate publicity campaign and new product launches.- Design Thinking process: innovated and launched Criotec’s smallest cooler ever and created our first ever e-commerce platforms that resulted in greater efficiency, less costly errors, and less workload when taking orders from our distributors.- Categorizing products for display on special event fridges as well as the arrangement of the units according to the space available. - Executing national and international expos (Pepsi LATAM in Miami, ANTAD in Guadalajara, Coca-Cola in Monterrey, etc) - Keeping information up to date for advertising (brochures, web site, product fact sheets, institutional and misc. videos, etc)- Generating presentations as a sales tool for the company introducing the company to hundreds of new clients like Heineken in the Netherlands, ABInBev and PepsiCo in New York and Coca-Cola (ARCA & FEMSA) in Mexico City and Monterrey, to name a few. - Updating the image bank of Criotec’s entire lineup of products and that of our facilities. - Authorization of each new official client image prior to use in our coolers as we fabricated them. Main achievements: Finally partnering with Heineken for the first time in large part thanks to a presentation I designed after becoming proficient in Apple Keynote software and was shown to them in Amsterdam. Innovated and launched Criotec's smallest cooler to great success, and created our first e-commerce platforms.CONTACT: Delia Treviño (Mexico area Manager) +52 1 (81) 1022 1895http://www.criotec.com.mx/ Show less

Yates Construction is in the Top 15 General Construction list of Engineering News Record Decade Rankings' •Leading business development for the Yates Construction Mexico (YCM) branch.•My job is to identify and create long term partnerships with long term clients enabling us to drive revenue and more work for the whole company.•In October of 2013 Yates got to 2,500,000 man hours on the construction of the new U.S. Consulate and I led the logistics for the event the company did to… Show more Yates Construction is in the Top 15 General Construction list of Engineering News Record Decade Rankings' •Leading business development for the Yates Construction Mexico (YCM) branch.•My job is to identify and create long term partnerships with long term clients enabling us to drive revenue and more work for the whole company.•In October of 2013 Yates got to 2,500,000 man hours on the construction of the new U.S. Consulate and I led the logistics for the event the company did to commemorate said achievement. Said event was covered by El Norte newspaper.•We sponsored events like the "Green Race" done by the U.S. Consulate, Navidad en Vía Cordillera by "One Development Group", various event done by the American Chamber of Commerce, etc. I led Yates' team as well as organized the logistics behind any booth, promotional materials, or business contact if needed.•Received further training thanks to programs by Yates Construction's Business Development and Marketing department I took on different occasions in Biloxi, Mississippi.https://www.wgyates.com/ Show less

At its peak it was the market leader in e-commerce marketplace connecting users with local merchants in Mexico's three biggest cities.•Built, managed and grew our social media presence on LinkedIn, Facebook, Twitter and Instagram. •I led the project to make Cuponzote into a franchise in order to expand and this included: business plan, costs, standardization of processes with detailed instruction manuals, legal paperwork, search for a potential franchisee, and franchise… Show more At its peak it was the market leader in e-commerce marketplace connecting users with local merchants in Mexico's three biggest cities.•Built, managed and grew our social media presence on LinkedIn, Facebook, Twitter and Instagram. •I led the project to make Cuponzote into a franchise in order to expand and this included: business plan, costs, standardization of processes with detailed instruction manuals, legal paperwork, search for a potential franchisee, and franchise launch.•Achieved an approval with Secretariat of Economy that was needed in order to get the monetary support to cover much of the costs involved in the process of forming a new franchise.•Researched and chose the first candidates that met our requirements that will properly help expand the Cuponzote brand to new horizons.•In July of 2013 Cuponzote was admitted into the “Asociación Mexicana de Franquicias” (AMF) marking the moment the company formally became a franchise with this being the fruit of my labor. My work on this matter continues looking to achieve the goal of expanding the brand.•As a new employee I was also assigned tasks in sales and it was through me that some of the biggest clients we’ve gotten until then were obtained like Domino’s Pizza, Cinema Rio 70, Cinepols, Applebee’s and Camino Real Hotels.•Intelligence over which clients should we contact again, who's competing directly with us, and which are their best publications.•Control over the ZOHO C.R.M. software we use in the company and the allocation of potential customers to sales agents through this application. •Did a marketing research about our current position in relation to our competitors and the industry as a whole. Show less

• Contact with press.• Profile creation for VIPs that would be present in those important events at our client's request. • Organized a book launch event in Hospital San Jose for a client. Summoned written press and tv and supported with logistics.

• Intern working directly with the Lamosa's Marketing director.• Worked extensively with Lamosa’s entire catalogue of coatings and tiles during their acquisition of once rival Porcelanite helping sort out both brand’s offerings and settling unto one.• Was involved in the Mystery Shopper program for stores that carried Lamosa products and our competitor's.