Alejandro Serrano

Alejandro Serrano Email and Phone Number

Product Brand Manager and Retail and Digital Manager @ L'Oréal
Florida, United States
Alejandro Serrano's Location
Miami-Fort Lauderdale Area, United States
Alejandro Serrano's Contact Details

Alejandro Serrano work email

Alejandro Serrano personal email

n/a
About Alejandro Serrano

Dynamic marketing and strategy professional with extensive experience in managing forecasting, pricing strategies, and product launches across multiple markets. I've successfully led the development and execution of 360° marketing campaigns that align with business objectives, driving growth and brand visibility across 30+ points of sale in the Americas, with a strong focus on the Latin American region.I have a proven track record in accelerating brand expansion through carefully crafted market penetration strategies, all while delivering detailed monthly performance reports for various brands and franchises. My expertise in budget optimization and P&L management ensures maximum ROI, consistently enhancing profitability.Throughout my career, I’ve taken ownership of internal and external communications, preparing high-level presentations for sales conventions and client meetings, outlining comprehensive marketing strategies and the overall state of the business. My ability to manage product catalogs, while aligning assortments with market trends and consumer preferences, has been instrumental in driving both revenue growth and operational efficiency.With a passion for strategic execution and a results-driven approach, I thrive on creating impactful, data-driven solutions that align with long-term business goals.Bachelors' in Economics, Marketing.Masters in Business Administration

Alejandro Serrano's Current Company Details
L'Oréal

L'Oréal

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Product Brand Manager and Retail and Digital Manager
Florida, United States
Website:
loreal.de
Employees:
10
Alejandro Serrano Work Experience Details
  • L'Oréal
    Product Brand Manager And Retail And Digital Manager
    L'Oréal
    Florida, United States
  • L'Oréal
    Product Brand Manager
    L'Oréal Aug 2022 - Present
    Miami, Florida, United States
    Product Brand Manager for L'Oreal Dermatological Beauty division (Vichy & La Roche Posay) and Professional Products Division (Kerastase).
  • L'Oréal
    Product Manager
    L'Oréal May 2022 - Present
    Miami, Florida, United States
    L'Oreal Travel Retail Americas Product Manager - Active Cosmetics Division, Professional Products Division (La Roche Posey, Vichy, Kerastase)
  • Ocean Akoya, Inc.
    Finance, Real Estate Investment Analyst
    Ocean Akoya, Inc. Jan 2017 - May 2020
    Miami, Florida, United States
    Privately-held firm managing value-added real estate investments•Created complex property valuation and economic reports on the real estate market with respect to development and demographic data to assist high net worth clients optimize their real estate portfolios•Researched and compiled financial analytics and made presentations to Latin American investors to promote properties ranging from $150K to $750K•Consulted with clients regarding financial projections including cash flow, profitability and expense analysis, depreciation, and maintenance fees•Developed a network of real estate brokers and loan providers and created a database of local market data and financing requirements
  • Geek Education
    Finance And Accounting Analyst
    Geek Education Jun 2016 - Dec 2016
    Mexico City Area, Mexico
    •Raised equity funding for $1M firm valuation by creating cash flow and profit and loss statements to support seed capital funding round•Calculated profitability, built financial models and made growth projections, providing deeper insight for investors•Responsible for branding, course description and overall design of company’s website with the goal of increasing engagement, subscriptions, and student retention
  • Diario Las Américas
    Financial And Marketing Assistant
    Diario Las Américas Aug 2015 - Jun 2016
    Miami, Florida
    •Managed accounting processes, prepared journal entries, organized payrolls, bank deposits and chargebacks, recorded sales and prepared monthly cash flow and other financial statements for senior management•Created 5+ promotional campaigns to increase market penetration and expand brand presence and actively managed firm’s Instagram, Twitter, and Facebook platforms•Prepared daily benchmark advertising analyses to compare client media buy against largest competitor. Presented findings to senior management leading to enhanced products, increased ad sales and larger profit margins•Organized year-end event for more than 150 clients and employees to maintain strong business relationships.
  • Di Bari Innovation Design
    Marketing Research Leader
    Di Bari Innovation Design Apr 2015 - May 2015
    Miami Beach, Florida
    Interned for a marketing leader position where I researched information on events around the country and created a database for such information. Appointed coworkers to different tasks to achieve efficiency.
  • Emerson Process Management
    Marketing And Accounting Intern
    Emerson Process Management Aug 2010 - Dec 2010
    Mexico City
    •Spearheaded campaign that increased client attendance at trade shows and expanded awareness of latest products and services.•Organized nationwide office contact information and updated client database weekly.

Alejandro Serrano Education Details

Frequently Asked Questions about Alejandro Serrano

What company does Alejandro Serrano work for?

Alejandro Serrano works for L'oréal

What is Alejandro Serrano's role at the current company?

Alejandro Serrano's current role is Product Brand Manager and Retail and Digital Manager.

What is Alejandro Serrano's email address?

Alejandro Serrano's email address is al****@****eal.com

What schools did Alejandro Serrano attend?

Alejandro Serrano attended University Of Miami Herbert Business School, New York University, University Of Miami, The American School Foundation In Mexico City..

Who are Alejandro Serrano's colleagues?

Alejandro Serrano's colleagues are Bayram T, Mario De Elia, Abhinav Sharma, Tiffany Chan, Patty Ivonne Vizcarra Valderrama, Palikham Lithavong, Karen Petrecca.

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