Alejandro Vera Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

- Plan and execute multichannel marketing campaigns for the UK and Spain markets, designed to recruit new market research respondents, including email marketing, paid ads, influencer marketing, referral programs, and social media.- Ongoing live campaigns and post-mortem analysis, making data-driven recommendations for KPIs optimisation.

Lima Province, Peru

Key responsibilities:- Plan and implement sales and trade-marketing programme- Promotional budget optimisation - Supported, coached and developed the regional sales team comprising seven sales representatives.

Lima Province, Peru

o Defined and negotiated the promotional budget size, budget allocation and trade-marketing projects with various internal and external stakeholders: brand managers, demand planning, sales and retail clients (procurement and trade-marketing).o Enhanced the pharmacy channel's shopping experience and stock availability through a nationwide visibility.

Lima Province, Peru

+ Consistent brand equity growth and ROI leveraged in identifying consumers' online and offline touchpoints to plan and execute comprehensive ATL and BTL marketing campaigns.+ Assured thorough and timely plan execution by briefing, supporting, monitoring and approving 3rd party creative agencies, market research agencies and media agencies in line with the.

Lima Province, Peru

+ Increased five market share points developing and launching an innovative marketing plan, including a portfolio renewal (package and manufacture), marketing assets, PR and digital media campaign focused on emotional benefits. + Approved the marketing content across online and offline media according to business goals and brand guidelines, and reported.

Lima Province, Peru

• Recruited to implement the go-to-market restructure in Kimberly-Clark for the traditional trade channel delivering 12% of distribution growth.
• Managed main business indicators and profitability of the distributor’s operation.

Lima Province, Peru

• Overreached sales forecast by brands, areas, and clients of the wholesales and cash & carry channels delivering 8% in net sales growth.
• Increased confectionary client portfolio in 15% due to the addition of peripheral wholesalers of Lima.

Master'S Degree, Entrepreneurship And Innovation, Distinction (79/100)

Activities and Societies: Winner of the on-campus stage of The Hult Prize, the biggest social start-up competition for students. Best.

Especialista En Marketing

Programa de especialización para ejecutivos

Bachelor'S Degree, Ciencias De La Comunicación