With over 11 years of experience in strategic account management for fast-moving consumer goods (FMCG) in the retail channel, I am a results-oriented and customer-focused professional with a passion for driving growth and innovation. I have successfully managed key accounts with some of the largest and most influential retailers in Mexico, such as Soriana, HEB, and Merco, delivering double-digit growth, product listing, profitability, and category leadership for leading brands such as McCormick, Loctite, and Puratos.As a Key Account Manager at Grupo Herdez, I was responsible for the commercial management of the dressings product portfolio for Soriana, the second-largest retail account in the company, with a business worth of 30M USD. I developed and implemented highly effective account plans, cultivated and nurtured robust relationships with critical decision-makers, and delivered persuasive and compelling presentations to key account stakeholders, resulting in a 78% share in the category and a double-digit growth in market share. I also leveraged my skills in business analytics, marketing communications, and Microsoft Power BI to optimize account performance, identify opportunities, and provide insights and recommendations.