Alejandro Zárate Jain Email & Phone Number

I help organizations identify, plan and build future opportunities by clarifying their vision of the future, deepening their understanding of their market, helping them understand complexity for better decision making and developing new products, services and experiences.

Mexico City, Mexico

-Working closely with different areas of the university to develop, implement and promote strategic change/innovation projects through ethnographic and market research, solution prototyping and testing.-Collaborating with academic researchers, faculty members, and external partners to develop innovative solutions, redesign and improve the university's.

Mexico City, Mexico

Responsible for the implementation and development of strategic design and innovation projects with clients such as Visa, Banorte, Google, Meta, etc., in the areas of product/service, brand, marketing and organizational innovation through qualitative and quantitative research, strategic analysis, redefinition of roles, processes, communications and.

Mexico City, Mexico

• Responsible for creating and developing new culinary brands and concepts, working cross-functionally with the commercial, tech and ops teams to bring these brands to market.
• Hide Kitchen is a food-tech startup providing existing restaurants with fully branded and delivery-only virtual culinary brands to help restaurant owners in Mexico and LATAM diversify their business and create new.

Mexico City, Mexico

Led and supported a customer experience & innovation project for Banorte, including the execution of generative research, primarily involving ethnography, observations, contextual interviews, trend analysis and synthesis; service design, journey mapping/blueprints, persona creation, ideation workshops with client; prototyping and strategic insights and.

Mexico City Area, Mexico

• Led Delt.ai product design and strategy functions, collaborating with stakeholders around the company to understand the needs of their teams and establishing an end-to-end workflow designed to best serve those needs.
• Contributed to strategic decisions, working with the Product Engineering and Executive teams.
• Produced product flows, wireframes, designs and prototypes for mobile and web.

Mexico City Area, Mexico

• Developed new business proposals and commercial presentations along with the senior management team
• Designed and executed go-to-market strategies and messaging for product campaigns and launches in key vertical markets.
• Inspired product, sales and ops teams with the best practices in innovation, deep user understanding, and relevant tools and techniques.
• Produced creative marketing campaigns to drive market share in new and emerging segments.
• Collaborated cross-functionally with based product managers, operations and BI developers to help roll out new/existing product strategies and design value propositions.
• Led and mentored product managers in product development, value proposition design, testing and validation.

• Independent marketing firm focused on developing and scaling owned info product and life coaching projects.
• Created strong, customized and ROI focused marketing strategies/plans for every project.
• Defined and developed product positioning, value prop, and messaging.
• Oversaw the execution and optimization of brand and content digital campaigns, customer segmentation, lifetime value, A/B testing to increase conversion, and acquisition channel attribution.

Aguascalientes, Ags.

Managed master production schedule, at sku level based on customer forecast and inventory levels.

Aguascalientes Area, Mexico

• Prospecting and closing new business (Retail-Automotive-FMCG) while maintaining and growing existing customer relationships.
• Design digital media proposals to increase customer engagement
• Develop and pitch sales presentations to potential clients.

Master'S Degree, Business & Technology

Activities and Societies: Gamma Cohort MBA Program: Strategy, Finance, Management/Leadership, Data & Computer Science, Innovation and.

Specialization, Futures Thinking, Strategic Foresight

Executive Education, Mastering Innovation: Strategy, Process, And Tools

Bachelor'S Degree, Marketing

Bachelor'S Degree, Composition And Percussions (Dropout)