Maria Alejandra Rosas Duque Email & Phone Number

Costa Rica

AR Holdings Mango - Woman Secret - Springfield - Corte Fiel // Jhonny Rockets - Olive Garden - The Capital Grill - Outback - Dunkin- Creating customized digital media plans according to the briefs and specific objectives provided by our clients.- Developing specific audiences for each of the brands and markets to work on.- Managing the purchase, implementation, and optimization of approved media plans, ensuring accurate and timely execution.- Maintaining open communication with our clients, providing regular updates on campaign progress and handling any requests or inquiries that may arise.- Generating detailed reports on campaign performance, analyzing key metrics, and providing recommendations for future improvements.- Coordinating with content teams to manage requests for advertising materials needed for campaigns.

Colombia

- Successfully managed a budget exceeding $60 million dedicated to digital media investments, crafting and executing comprehensive digital marketing strategies.- Formulated and executed strategic initiatives for prominent Procter & Gamble brands, including but not limited to: Pantene: Developed targeted digital campaigns to enhance brand visibility and engage diverse audiences, contributing to increased market share. Gillette: Orchestrated innovative digital campaigns, reinforcing Gillette's market leadership in the grooming industry and driving sales. Old Spice: Implemented strategic digital initiatives that revitalized the brand's image and increased consumer engagement. Head & Shoulders (H&S): Led digital campaigns to strengthen brand positioning and drive consumer loyalty. Vicks: Developed impactful digital strategies that resonated with the audience, contributing to heightened brand awareness and trust.- Utilized strategic planning and data-driven decision-making to optimize campaign performance and ensure measurable results.- Led campaign development and analysis, implementing cutting-edge digital marketing techniques to stay ahead of industry trends.- Collaborated with cross-functional teams, fostering synergy to align digital strategies with overarching marketing objectives and demonstrating effective leadership within the team.- Showcased a commitment to innovation, measurable outcomes, and a holistic approach to digital marketing, significantly contributing to the success of Procter & Gamble brands in the digital space.

Colombia

- Executed and optimized digital advertising campaigns for General Motors in Colombia and Ecuador, achieving strategic objectives and maximizing brand impact.- Implemented targeted audience strategies across various platforms, improving the efficiency and effectiveness of digital campaigns.- Utilized Google Ads for display formats and video on YouTube, contributing to a comprehensive online presence and engagement.- Meticulously monitored campaign performance, conducted monthly reporting, and performed in-depth analysis for Chevrolet vehicles and Chevrolet buses and trucks.- Extracted valuable insights from diverse campaign results, contributing to the refinement of future strategies and enhancing overall campaign effectiveness.- Designed structures for Google Search, ensuring a holistic and effective approach to digital advertising for General Motors.

Bogotá D.C., Colombia

Bancolombia:- Led the implementation of cutting-edge digital design strategies for Bancolombia, ensuring a visually compelling and user-friendly online presence.- Spearheaded the development of new format strategies using Google Web Designer, contributing to enhanced engagement and brand visibility.Banistmo Panama- Crafted a comprehensive media plan for Banistmo Panama, aligning digital strategies with business objectives and target audiences.- Implemented strategic campaigns on platforms such as Facebook, Twitter, and Google Ads, optimizing reach and impact.

Bogotá D.C., Colombia

www.loencontraste.com - Producto de El Tiempo Casa Editorial.- Designed and implemented email marketing strategies for www.loencontraste.com, a product of El Tiempo Casa Editorial.- Created compelling copy for promotional campaigns, including Cyber Days, Cyber Travel, Black Friday, and Cyber Santa, resulting in increased user engagement.- Designed promotional materials for email marketing and social media platforms, ensuring visually appealing and effective communication.- Executed graphic design for the website http://www.loencontraste.com, enhancing the overall user - experience.- Developed promotional visuals for online advertising on platforms such as www.eltiempo.com, optimizing brand exposure.- Designed promotional materials for printed newspapers, including EL Tiempo, Portafolio, ADN, and printed magazines such as Aló Mujeres, Motor, and ABC Bebé.

Publicidad Internacional

Activities and Societies: Semillero de investigación de la facultad de publicidad en la Universidad Sergio Arboleda

Machine Learning And Big Data