Alejandro González Huerta Email & Phone Number

São Paulo, Brasil

São Paulo, Brasil

→ Leading the go-to-market strategy for TikTok's suite of creative products for advertisers in 14 Latin American countries, including TikTok Creative Exchange and TikTok Creator Marketplace, among other solutions on the roadmap.→ Responsible for generating millions of dollars in revenue per month, through strategic positioning, communication and operations management of creative production TikTok's technological solutions.→ Managing the operations and positioning of creative production packages for advertisers, allowing brands and agencies to produce TikTok-first videos for auction and reservation campaigns, maximizing performance and results in Reach, Videoviews, Interactions and Conversions.→ In charge of annual and quarterly planning exercises for revenue and adoption goals, defining target market segments, informing and optimizing the work of the operations and sales teams with ads creativity and campaign performance insights.→ Leading training programs and the development of tools and resources to help sales teams ensure effective positioning of TikTok's creative products, including product training, workshops/webinars, and creating best practices and playbooks.

São Paulo, Brasil

→ Led the go-to market strategy for video and revenue solutions for Facebook and Instagram features and products (up to +30 solutions on both platforms).→ Impacted more than 12 markets in Latin America, including Brazil, Mexico, Colombia and Argentina, through the launch and strategic positioning of Instagram Reels, Creator Studio, Facebook Stories, Instant Articles and others.→ Enabled the sales and partnerships team (+300 people) through programs, training for creators, industry events and channel marketing initiatives, generating millions of dollars in revenue via the scaled adoption of priority products.→ Developed processes for capturing market feedback and influenced roadmaps for strategic products such as Facebook Live, Instagram Live, Stories, Transparency Center, Page Quality and Account Status.→ Mentored dozens of members of my team and cross-functional teams, and informed and influenced decisions at senior executive levels in the Product, Partnerships, Policy, Comms and Sales teams.→ Responsible for regional product narratives and solutions such as "Reelspalooza", Revenue Diversification plan and Publisher Integrity Program, which ended up expanding globally with proven results in activation and optimization in product adoption metrics (e.g.: Reels, Short-Form content, Subscriptions, etc.).

Buenos Aires, Argentina

→ Co-led the relationship with over 50 top publishers in the LATAM region, performing as business and content consultant, interacting with C-Levels and editorial decision makers. → Planned and led training programs around Facebook and Instagram platforms impacting more than 2000 publishing and media professionals across LATAM per year. → Created scaled support and operational flows to manage business and technical inbound from publishers, improving ETA and publisher sentiment. → Designed customized Quarterly Business Reviews templates for publishers, leveraging SQL and Tableau, optimizing KPI tracking and sustainable measurement over time.

Santiago, Chile

→ Led, developed and mentored a team of +10 Journalists, Social Media Editors and Audience Development analysts.→ Directed the product roadmap for Mega digital products across Web, Social and Branded Content, leading cross functional collaboration across Engineering, UX Design and Sales teams in order to achieve revenue goals and adoption. → In charge of special projects, providing planning, editorial alignment and production support for events and breaking news coverage.→ Responsible for area revenue goals, designing and building product and content solutions to monetize across all Mega's digital platforms.

Providencia, Chile

→ Created a video production and programming strategy for Teletrece brand on Facebook and YouTube, integrating immersive experiences in AR/360.→ Managed a video monetization program with Facebook and executed Branded Content campaigns, generating incremental revenue for our business unit.→ Led a team of contractors to scale Teletrece’s video strategy across Social Media and also O&O properties.

Providencia, Chile

→ Editorial voice and copy writer of 24horas.cl brand on Social Media platforms. → Led the integration of web/social media with TV programming.→ Informed digital and TV newsrooms editorial with emerging content trends in Social Media platforms.