Alejandro Ruiz Email & Phone Number

Colombia

Cartagena, Bolívar, Colombia

I spearhead our comprehensive marketing, sales, and communication strategies, emphasizing promoting shore excursions for cruise passengers while unlocking new revenue streams. My responsibilities include amplifying the company’s visibility, driving demand for our services, establishing new sales channels and partnerships, and enhancing the customer experience within the cruise industry.I craft and execute global marketing strategies, fortify brand recognition, and ensure our company remains the premier choice for consumers. I lead impactful advertising campaigns across digital media, social platforms, and email, generating qualified leads and driving sales conversions with the sales team.My role encompasses overseeing multimedia content creation for digital platforms, directing social media strategies, and innovating with new platform tactics. By rigorously analyzing the cruise market and our competitors, I identify growth opportunities and perpetually refine the performance of our marketing campaigns. Additionally, I collaborate with external agencies and internal departments to align our marketing strategies with overarching company objectives.

Colombia

Engaged as an Associate Teacher at Interlat Group, responsible for delivering premium webinars and diploma courses. Tasked with overseeing a selection of vital Digital Marketing subjects, including High Performance eCommerce, eMetrics, Online Advertising, and Consumer Behavior, as well as Internet Business Models.Conduct comprehensive lectures highlighting the advantages of digital marketing, with a specialized focus on PPC, Social Media, and Predictive Analytics. Addressing an extensive audience of professionals and students, I draw upon a robust foundation to teach a spectrum ranging from fundamental principles to advanced search and measurement methodologies. These topics constitute integral components of the modules under my guidance.

New York, United States

Lead the commercial direction of the portfolio of owned brands. Leverage global partner connections and strategic initiatives for the organization.Maintain and develop strategic partner relationships. Develop alternative revenue channels and new markets. Design and implement strategic commercial direction.Drive global commercial, sales, distribution and revenue management strategy for worldwide portfolio. managing Global sales structure and strategic partner relationships.

Colombia

An accomplished marketing and eCommerce leader with extensive expertise in digital realms, driving success through adept team leadership. Adeptly achieved impactful business outcomes while spearheading marketing teams. Renowned for propelling performance to new heights in alignment with corporate strategy and stakeholder aims. A visionary strategist adept at harmonizing creative and technical facets of brand marketing, advertising, and eCommerce. A forward-thinking innovator delivering cohesive brand marketing and communication strategies yielding tangible results. Acknowledged as a proficient leader fostering the development and motivation of individuals, teams, and organizational objectives.Responsible for steering eCommerce expansion across 45+ global hotels, encompassing renowned brands like Aloft Hotels, DoubleTree by Hilton, Radisson Hotels, Marriott Hotels, Golden Tower in Panama, and Decameron.Directing the digital strategy and evolution roadmap, orchestrating the development, execution, and augmentation of Decameron's digital acquisition channels' performance. Oversight spans online travel agencies (OTAs) such as Expedia, Booking, Despegar, BookIt, and others, as well as metasearch platforms including Google Hotel Ads, Trivago, Kayak, and bed banks such as Hotelbeds, Welcome Beds, TravCo. The purview extends to encompass social media, online reputation management, and affiliate marketing monetization endeavors.Commanding the portfolio's digital footprint, supervising all eCommerce channels and digital marketing endeavors. The focus remains on optimizing site conversion rates, enhancing user experiences, and fortifying corporate profitability. Concurrently, collaborating with revenue and sales teams to fashion strategies that not only meet but surpass revenue per available room (RevPAR) and profit targets.

Greater New York City Area

Construct and oversee top-tier marketing and demand generation initiatives while optimizing the progression from leads to opportunities.Devise and appraise essential performance metrics, furnishing the CEO and leadership with precise campaign synopses, outcomes, and projections.Furnish strategic counsel, perspectives, and expertise concerning market trends, consumer sentiments, competitors, and the efficacy of the marketing approach.Generate and uphold comprehensive metric reports detailing our lead generation marketing undertakings, campaign efficiency, and prospects for future enhancements.

Guayaquil, Guayas, Ecuador

Construct a comprehensive digital marketing roadmap and predict trends in sales performance. Formulate a unified, consumer-focused digital journey aimed at enhancing brand conversion across online and offline platforms.Initiate proactive measures to augment market share, heighten brand visibility, and amplify digital channel-generated revenue for entities such as Claro, Claro Video, Claro Música, Claro Sports, among others, all while upholding brand uniformity.Devising and executing marketing tactics in harmony with business objectives and appraising emerging technologies. Contribute authoritative insights and viewpoints to drive the adoption of pertinent innovations.

Miami/Fort Lauderdale Y Alrededores, Estados Unidos

Explore novel tools and strategies to bolster client website traffic and direct revenue via digital media and performance-based marketing sources. Forge programs catering to a global clientele including esteemed names such as Marriott, Holiday Inn, Hilton, Trust Hospitality Hotels, Resorts, and other worldwide destinations. These programs remain intensely focused on ROI, Digital Revenue Management, and E-Commerce advancement.Guide endeavors to amass pertinent information, unearthing fresh prospects within the digital realm. This encompasses crafting campaign strategies, identifying insights and potential marketing avenues, dissecting competitors, and enhancing the performance of digital acquisition channels. These channels encompass online travel agencies (OTAs) campaigns like Expedia, Booking, Despegar, BookIt, etc., metasearch platforms such as Google Hotel Ads, Trivago, Kayak, and bed banks like Hotel Beds, Welcome Beds, TravCo. Furthermore, it involves managing social media, online reputation, and monetization programs like Affiliate Marketing.Nurture a profound comprehension of the dynamic digital landscape, placing particular emphasis on the Hotels/Resorts, Destinations, and Tourism Industry. This extends to embracing nascent initiatives and technologies within this sphere.

Colombia

Build effective marketing programs to drive awareness, adoption and customer retentionfor 8 businesses, driving a revenue lift of over 178% through their campaigns, managingdigital marketing budgets over $1M per year.Management of digital communication activities and online marketing campaigns, creatingtheir digital strategy of each channel and Restructured social media strategy tooverachieve KPI’s by 97%. Reached 2.5M increase in message reach by launchingcorporate evangelizing initiative for employee engagement.

Colombia

Digital Marketing - Big Data Management - Customer Insight and Predictive Analytics.Account Portfolio: Procter and Gamble, Audi, Volkswagen, and Hasbro.Expertise in digital planning, predictive analytics, and portfolio management.Direct the Data & Analytics team to develop cutting-edge analytics solutions for MediaCom's diverse clientele.Architect dashboards as integral components of comprehensive big data analytics and data warehouse management solutions.Craft top-tier data analytic products adhering to internationally acclaimed Project Management standards.Supervise digital campaigns across platforms such as Google, Facebook, Twitter, and other digital channels, continuously vigilant for optimization opportunities. (SEM - SEO - Social Media - Analytics)Possess advanced proficiency in crucial analytics tools, capable of configuring sophisticated tracking and reporting mechanisms to capture key performance indicators (KPIs).Provide monthly reports on campaign performance. Present effectiveness assessments of digital campaigns to Latam Summit Managers, employing crucial data, significant highlights, areas for improvement, acquired insights, and strategic future actions.

Colombia

Account: LAN AirlinesDeveloped and nurtured strategic communication strategies grounded in effective client-agency relationship management and Project Management methodologies.Oversaw client communication requisites related to devising strategies for crafting advertising campaigns and marketing approaches aimed at enhancing the company's branding across multiple platforms (TV - Radio - Print Media).Coordinated and orchestrated the distribution of marketing materials to media outlets and customers, aligning with the media plan's requirements.Ensured meticulous process tracking in accordance with the established structure of the advertising agency.Expertise in Big Data Management, Customer Insight, and Predictive Analytics.

Charlotte, North Carolina Area

Engaged in a dynamic role as a Digital Marketing Intern, contributing to the multifaceted landscape of international staffing services. Leveraging cutting-edge techniques and strategies, I actively participate in the digital marketing realm, fostering growth and innovation within the realm of global staffing solutions. Through a hands-on approach, I navigate the intricacies of this ever-evolving field, acquiring invaluable insights and experience that shape my understanding of effective digital strategies and their profound impact on international staffing dynamics.

Master Certificate, Revenue Management

Executive Education, Digital Transformation

Master'S Degree, Marketing

Bachelor Of Business Administration (B.B.A.), Marketing

Advanced Courses, English

English As A Second Language Course, English