‣ Leading technical audits to identify technical issues across the sports and casino portfolio, assisting the SEO teams as required on any of the below;‣ Creation of detailed bug stories & supporting DEVs in prioritization & implementation‣ Executing technical SEO work such as redirect mapping, URL structure review, Hreflang implementation, page speed audits, structured markup, plugin audit, etc‣ Work alongside our DEV/PO teams to identify new challenges and opportunities‣ Quality management & assessment of crawling processes and tools‣ Perform regular Technical SEO health monitoring to ensure we are progressing in our efforts and/or spot potential issues ‣ Identify opportunities to A/B test against hypotheses and assumptions‣ Work alongside our web analytics team to identify the impact of algorithm updates‣ Regularly audit competitors to identify SEO/content strategy opportunities‣ Monitor Google Search Console to ensure that we remain technically compliant‣ Proactively leverage modern SEO resources to identify trends and algorithm updates‣ Educating peers & stakeholders on Technical SEO best practices‣ Assist in any reporting required e.g. keyword analysis and custom reporting using Google Data Studio

‣ Execute keyword research to optimize Off-page SEO resources efforts‣ Work closely with SEO team members to develop new Off-page SEO resources‣ Conduct SEO analysis and reporting of websites by using tools like SEMRush, Screaming Frog, MajesticSEO, and Ahrefs‣ Manage freelancers/agencies in the execution of outreach campaigns‣ Prospect and contact 3rd party websites to distribute content and earn backlinks‣ Perform other SEO tasks assigned from time to time‣ Innovate and always be updated on SEO related blogs and updates‣ Know the local designated market very well

‐ Develop and execute successful SEO strategies‐ Recommend changes to website architecture, content, linking and other factors to improve SERP positions‐ Analyzing link building strategies, keywords and SEO techniques used by competitors‐ Conduct keyword research to guide content teams‐ Review technical SEO issues and recommend fixes‐ Optimize website content, landing pages, and paid search copy‐ Develop and implement link building strategy‐ Collect data and report on traffic, rankings and other SEO aspects‐ Keep abreast of SEO and integrated marketing trends

● Reviewing and analyzing client sites for areas that can be improved and optimized● Preparing detailed strategy reports● Identifying powerful keywords to drive the most valuable traffic● Developing link building strategies● Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines● Compiling and presenting SEO guidelines